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The horsemeat scandal

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Myrsini Zarda
Myrsini Zarda

Betty Tsakarestou

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AD&PR LAB 2012- 2013 ¡°Crisis Management¡± PANTEION UNIVERSITY OF ATHENS Instructor: Mania Xenou (CEO at Reliant Communications) Assistant Professor: Betty Tsakarestou ( Head of AD&PR LAB)
??EL PAIS?? CARNE DE CABALLO-HORSE MEAT ? It consists a real scandal, a huge deceit that has already damaged the horse trade even on the small local businesses of the cities n Spain. Horse meat is a legal product in the European Union but it has to meet some specific requirements in order to enter the food chain. ? Must we throw the horse meat on the rubbish? After the huge scandal thousands of products have to be thrown away by companies and businesses.
What about articles ? All the texts on ¡®¡¯El Pais¡¯¡¯ are news edited and the information are certified, coming from authentic sources, companies¡¯ statements, health services, merchants and presidents that are published by name. ? They have a logical and objective character , analyze the subject scientifically although responsibilities are assigned to all countries. The case is presented by the reporter as a commercial fraud and not as a danger for public health.
The Columnist Raquel Vidales is a columnist to the digital version of the newspaper ¡®¡¯El Pais¡¯¡¯. She has worked as a journalist on many Spanish newspapers and magazines: Diario El Pa¨ªs Instituto Nacional de las Artes Esc¨¦nicas y de la M¨²sica, Susy Q (Revista bimestral especializada en danza, Centro Dram¨¢tico Nacional) Mutis (Revista mensual de artes esc¨¦nicas) Radio Espa?a, Diario El Mundo, El Semanal/ El Semanal TV (Suplemento dominical para peri¨®dicos de toda Espa?a).
ESPANA TVE1 ? The Minister of Health, Ana Mato declares that the horse meat does not consist a danger for health ,in order to calm the public , only the meat that contains the antibiotic ¡®¡¯bute¡¯¡¯ is dangerous and for this reason tests are necessary before any product is offered on the market. ? products have already been recalled by companies Eroski and Ahorramas from the 29th of January that horse meat first appeared on burgers in Spain. In addition, the company NESTLE withdrew spaghetti Buitini, a kind of ravioli and tortellini that contained meat as well as other six similar products that were graced with equine DNA.
All the news are published on a clear journalistic pattern, they mention and analyze the case without exaggerations and emotions. They use declarations of presidents and people of the state system. We have a reliance on authority in order to tranquilize the consumers.
OUR TEAM MYRSINI ZARDA EIRINI SOPASOUDAKI EYAGGELIA PAPOUI VASILEIA KARATZA NEFELI VOUTSINA-PETSIMERI

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The horsemeat scandal

  • 1. AD&PR LAB 2012- 2013 ¡°Crisis Management¡± PANTEION UNIVERSITY OF ATHENS Instructor: Mania Xenou (CEO at Reliant Communications) Assistant Professor: Betty Tsakarestou ( Head of AD&PR LAB)
  • 2. ??EL PAIS?? CARNE DE CABALLO-HORSE MEAT ? It consists a real scandal, a huge deceit that has already damaged the horse trade even on the small local businesses of the cities n Spain. Horse meat is a legal product in the European Union but it has to meet some specific requirements in order to enter the food chain. ? Must we throw the horse meat on the rubbish? After the huge scandal thousands of products have to be thrown away by companies and businesses.
  • 3. What about articles ? All the texts on ¡®¡¯El Pais¡¯¡¯ are news edited and the information are certified, coming from authentic sources, companies¡¯ statements, health services, merchants and presidents that are published by name. ? They have a logical and objective character , analyze the subject scientifically although responsibilities are assigned to all countries. The case is presented by the reporter as a commercial fraud and not as a danger for public health.
  • 4. The Columnist Raquel Vidales is a columnist to the digital version of the newspaper ¡®¡¯El Pais¡¯¡¯. She has worked as a journalist on many Spanish newspapers and magazines: Diario El Pa¨ªs Instituto Nacional de las Artes Esc¨¦nicas y de la M¨²sica, Susy Q (Revista bimestral especializada en danza, Centro Dram¨¢tico Nacional) Mutis (Revista mensual de artes esc¨¦nicas) Radio Espa?a, Diario El Mundo, El Semanal/ El Semanal TV (Suplemento dominical para peri¨®dicos de toda Espa?a).
  • 5. ESPANA TVE1 ? The Minister of Health, Ana Mato declares that the horse meat does not consist a danger for health ,in order to calm the public , only the meat that contains the antibiotic ¡®¡¯bute¡¯¡¯ is dangerous and for this reason tests are necessary before any product is offered on the market. ? products have already been recalled by companies Eroski and Ahorramas from the 29th of January that horse meat first appeared on burgers in Spain. In addition, the company NESTLE withdrew spaghetti Buitini, a kind of ravioli and tortellini that contained meat as well as other six similar products that were graced with equine DNA.
  • 6. All the news are published on a clear journalistic pattern, they mention and analyze the case without exaggerations and emotions. They use declarations of presidents and people of the state system. We have a reliance on authority in order to tranquilize the consumers.
  • 7. OUR TEAM MYRSINI ZARDA EIRINI SOPASOUDAKI EYAGGELIA PAPOUI VASILEIA KARATZA NEFELI VOUTSINA-PETSIMERI