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The little touches

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Jemimah Olaniyi

The document discusses the iterative process of designing a movie poster. It describes 5 drafts where small changes were made such as changing the title, layout, fonts, addition of logos and taglines. The final draft was selected as it featured a professional layout that framed the poster well and made the image the main emphasis.

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{ The Little Touches Once the format of the poster was established we did many different re-drafts to create a professional looking poster.
{  ‘Daguerrotype’ was our most professional looking edit, so we decided to make a full edited version of it. However, we didn’t use this draft because after the name change reviewing the fact that it looked more like a ‘Hollywood’ poster. Because of the ‘big name’ actors convention used at the top of the poster. As this is a short film, and it’s likely our audience won’t watch it because of the actors. Draft 1
{  After the title change, we tried to add more conventions of short films like presentation of film festivals on the posters, to replace the ‘big actor’ names. However, the layout was all above the place. Draft 2
{  After changing the layout and font until we liked it, we decided to create a studio logo and also add in a tagline. We also drawn on another short film poster convention, which is unusual layout. So we put the tagline under the arm instead of in the middle. However, after removing some the content from the poster to make it emphasis the image more, we made another draft. Draft 3
{  We removed more of the fillers on the poster and added another festival. One big name :Aspen and one smaller one: East London. We also took off the logo we created for the studio because it was very distracting from the poster image. Draft 4
{  After playing around more with the layout, we decided put the tagline back in but in a different format. We also changed it a little bit to make sense with our film.. We felt like the framing of the poster and the final layout makes our poster look professional. Draft 5

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The little touches

  • 1. { The Little Touches Once the format of the poster was established we did many different re-drafts to create a professional looking poster.
  • 2. {  ‘Daguerrotype’ was our most professional looking edit, so we decided to make a full edited version of it. However, we didn’t use this draft because after the name change reviewing the fact that it looked more like a ‘Hollywood’ poster. Because of the ‘big name’ actors convention used at the top of the poster. As this is a short film, and it’s likely our audience won’t watch it because of the actors. Draft 1
  • 3. {  After the title change, we tried to add more conventions of short films like presentation of film festivals on the posters, to replace the ‘big actor’ names. However, the layout was all above the place. Draft 2
  • 4. {  After changing the layout and font until we liked it, we decided to create a studio logo and also add in a tagline. We also drawn on another short film poster convention, which is unusual layout. So we put the tagline under the arm instead of in the middle. However, after removing some the content from the poster to make it emphasis the image more, we made another draft. Draft 3
  • 5. {  We removed more of the fillers on the poster and added another festival. One big name :Aspen and one smaller one: East London. We also took off the logo we created for the studio because it was very distracting from the poster image. Draft 4
  • 6. {  After playing around more with the layout, we decided put the tagline back in but in a different format. We also changed it a little bit to make sense with our film.. We felt like the framing of the poster and the final layout makes our poster look professional. Draft 5