The document discusses the power of social media and how connecting with even just one person on social media can allow your content and brand to spread much further through their network of connections. Some key statistics are presented showing high percentages of people using social media platforms like Twitter, Facebook, YouTube and more, demonstrating the reach that is possible by engaging with social networks.
9. 67% of people on Twitter follow a brand (that they will
purchase) in comparison to only 51% on Facebook
86% of #B2B companies are using social media
50% of U.S. adults use social media
71% of U.S. adults watch a video on a video sharing site
like YouTube/Vimeo
65% of online adults use social networking sites