The Royal British Legion
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The Royal British Legion is creating a DM pack to remember fallen World War I soldiers and raise donations for veterans. The pack will include letters, case studies, donation forms, and information on tribute events to honor those who lost their lives in the war. The goal is to personalize remembrance by naming individuals who were lost and linking their stories to the present day work of supporting veterans.
The Royal British Legion
- 1. THE ROYAL BRITISH LEGION Helen Waters, Jade Delaney and Connie Whittle
- 2. Our interpretation of the brief "I know that not everyone can be remembered as individuals, but I felt it was a shame for some people to have dozens of poppies and crosses while others had no one left to remember them. Gemma Last chance, Courageous, Final opportunity, Respect, Support, Remember, Honour, Compassionate, Donate, Emotion, Personal, Committed, Hope Who- 65+ What- DM pack with further ideas Where- Britain When- October 2018 Why- To remember the fallen soldiers of WWI
- 3. Linking past and present Remember the past, Help the present, Hope for the future
- 6. Pages in DM pack Letter from president Case study Donation form Tribute page Invitation to parade/ artwork reveal/ map of locations of billboard + artwork/ bus tour sightseer Bus pass cover Special poppy gets entrance to VIP App
- 7. The psychology behind giving Psychologist Nathalie Nahai is in agreement. She believes that if a charity creates a story like the one featuring Brendar, the public can then draw similarities between their own lives and hers. They can attempt to somehow relate. The public now responds much better if they can follow a concrete and tangible impact in a charity advert, she says. The most effective charity adverts feature just one person. If the advert shows just one single person, it feels more real and therefore has more of an impact. The