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The	story	of	the	book:	A	presentation	at	Petronas
Paul	J	Corney	|	Kuala	Lumpur	20th November	2017
Navigating	the	Minefield:	
A	Practical	KM	Companion
Patricia	L.	Eng
Paul	J.	Corney
Handing	over	a	copy	to	Karen	Macfarlane,	Chair	CILIP
slide	2
Agenda
1. Genesis
2. Approach
3. Getting	going
4. Keeping	it	going
5. Highlights
6. And	finally
The	story	of	the	book
Genesis	
slide	3The	story	of	the	book
Serendipity
Timetable
Context
Purpose
Audience
The		image
Serendipity:	KMUK	2014	dinner
slide	4The	story	of	the	book
Source:	Firmdale	Hotels	 The	Potting	Shed
Timeline:	Navigating	the	Minefield
slide	5The	story	of	the	book
Ideation Production Publication
2014 2015/6 2017
Context
slide	6The	story	of	the	book
Patricia Paul
Engineer Banker
Distinguished	US	Govt.	career Business	Leader
Regulator in	Nuclear	Industry Managing Partner	in	Consultancy
Seconded	to	Nasa Pro	bono,	teaching	&	consulting
KM	career	short	but	successful Long KM	career	helping	global	orgs.
I	have	changed	jobs	about	every	2-3	
years
You need	new	challenges	even	if	in	the	
same	organization
https://www.engineergirl.org/2958.aspx https://www.linkedin.com/in/pauljcorney/
Purpose
slide	7The	story	of	the	book
Patricia Paul
I	want	to	write	a	book	to	provide	the	
resources	that	I	wish	I	had	when	I	
started	in	KM	- to	help	others	in	their	
KM	efforts	wherever	they	are.	
If	one	KM	program	is	saved	by	a	
decision	maker	reading	this	book	and	
realizing	the	value	of	KM,	our	efforts	
will	have	been	worthwhile.
Audience
slide	8The	story	of	the	book
This	book	was	written	for	anyone	who	is	interested	in	using	their	
knowledge	more	effectively	to	optimize	operations.	This	knowledge	can	
be	their	own,	that	of	the	teams	in	which	they	work,	or	the	knowledge	of	
the	wider	communities	and	teams	in	which	they	participate.
Whether	you	are	a	recently	appointed	knowledge	management	(KM)	
staffer,	an	experienced	KMer who	feels	stagnant	and	stuck,	or	a	senior	
manager	with	KM	oversight	responsibility	looking	for	ways	to	improve	
the	use	of	knowledge	in	your	organization,	this	book	was	written	for	you.	
It	is	based	on	interviews	with	individuals	who	have	created	and	managed	
successful	KM	programs	around	the	world.
The	image
slide	9The	story	of	the	book
Approach
slide	10The	story	of	the	book
Interview	spread
Publisher
Review	panel
Format
Method
Interviewee	selection
slide	11The	story	of	the	book
 Criteria:
 A	KM	professional	that	actually	built	a	KM	program for	an	organization	they	worked	in,	
as	opposed	to	a	consultant	who	was	brought	in	to	work	on	a	KM	program	and	then	left.
 Have	spent	at	least	2	years	on	the	programme.
 Primary	person	responsible	for	the	KM	programme	 interfaces	with	executives
 Can	point	to	a	clear	ROI,	e.g.,	productivity	or	monetary
 A	KM	professional	who	can	speak	to	what	constituted	the	ROI
 Based	on	Pauls	global	network
 Based	on	recommendations	from:
 Patrick	Lambe	/	Shawn	Callahan	/	David	Gurteen /	Dr.	Karuna Ramanathan /	Nancy	
White	/	Lucy	Lameroux /	David	Piga
Interviewee	list
slide	12The	story	of	the	book
Airbus, Antwerp	Port	Authority,	ARUP, BP,	Cadbury	Schweppes,	Defense	
Acquisition	University,	Hewlett	Packard	(HP), the	International	Center	for	
Tropical	Agriculture,	(CIAT),	Intellectual	Property Office	Singapore,	Lloyds	
Register	Marine,	NASA,	MPM	PETRONAS,	Ontario Workplace	&	Safety	
Board,	U.K.	National	Health	Service	Digital,	Sellafield,	Shell Oil,	and	the	U.S.	
Army	and	Nuclear Regulatory	Agency
Nb.	others	were	interviewed	but	chose	to	retain	anonymity
Publisher
slide	13The	story	of	the	book
Method:	3	phases
slide	14The	story	of	the	book
 Research	&	Capture
 Analysis	&	Sensemaking
 Production	&	Publishing
Method:	research	&	capture
slide	15The	story	of	the	book
 That	Patricia	would	conduct	the	interviews	face	to	face	or	via	
Skype/WebEx/GoToMeeting	etc;
 That	interviewees	would	receive	the	questions	in	advance;
 The	interviews	would	be	recorded	and	stored	in	Dropbox;
 That	we	would	both	listen	to	the	interviews	and	transcribe	them;
 That	we	would	send	a	copy	of	the	interview	to	the	interviewee;
 That	the	interviewee	would	be	asked	to	sign	a	release	form	permitting	
us	to	use	the	material.
Method:	analysis	&	sensemaking
slide	16The	story	of	the	book
 We	assembled	more	than	40	hours	of	interviews.	Each	needed	transcribing	and	we	
felt	it	vital	for	the	subsequent	analysis	or	sense	making	phase	that	we	each	
undertook	the	task.
 Our	transcription	styles	and	noticings	(what	we	heard)	were	different.	And	we	
needed	to	be	clear	at	to	the	intended	audience	for	the	book.		We	knew	we	wanted	
to	write	something	practical	not	theoretical.	
 So	we	allocated	two	days	in	January	2016	to	review	all	the	interviews	and	begin	
the	process	of	creating	a	framework	of	chapters	for	the	book.
 We	highlighted	quotes	we	felt	illuminated	points	and	we	pulled	out	the	stories	we	
felt	would	bring	each	chapter	to	life.
 Patricias	wall	and	floor	was	covered	in	flip	charts	and	sticky	notes.
Method:	production	&	publishing
slide	17The	story	of	the	book
 The	choice	of	Publisher	was	made	mid	point	and	influenced	discussions	on	
style,	framework	and	content.	But	we	still	had	to	write	the	chapters,	get	
agreement	on	the	quotes	and	attributions	and find	images	that	might	
bring	the	prose	to	light.
 We	needed	a	collaborative	platform	for	the	content	we	would	be	
generating	and	record	the	conversations	we	would	be	having	over	the	
coming	months.	Despite	a	few	glitches	in	the	way	content	is	stored	we	
settled	on	Evernote	and	show	below	how	we	worked	collaboratively	on	
chapters
Method:	Collaboration	Tool
slide	18The	story	of	the	book
Source:	Navigating	the	Minefield:	A	Practical	KM	Companion
Format
slide	19The	story	of	the	book
 Marginalia	to	the	fore
 Hard	&	soft	copy
Review	panel
slide	20The	story	of	the	book
 Criteria:
 Cover	different	continents
 From	different	disciplines
 Panel:
 Eric	Hunter,	Director	of	Knowledge,	Technology	&	Innovation	
Strategies,	Bradford	&	Barthel,	LLP	and	Executive	Director,	Spherical	
Models,	LLC	
 Larry	Campbell,	Partner	&	Head	of	Financial	Services	Strategy,	KPMG,	
Former	Group	Chief	Knowledge	Officer,	HSBC
 Patrick	Lambe,	Partner,	Straits	Knowledge
 Dr.	John	Girard,	Peyton	Anderson	Endowed	Chair	in	Information	
Technology	at	Middle	Georgia	State	University
 Karen	Macfarlane,	CMG BA	MLib FCLIP,	Chair	of	CILIP	&	Former	
Director	of	KIM	Profession,	UK	Government	&	CKO	GCHQ
Getting	going
slide	21The	story	of	the	book
Invitations
Communication
Interviewee	invitation
slide	22The	story	of	the	book
We	(Patricia	Eng	and	Paul	J	Corney)	would	like	to	invite	you	to	
participate	in	an effort to	identify and	highlight examples	of	good	
knowledge	capture	&	retention	practice	that	have	made	areal difference	
to	their	organization.
While	there	are	many	KM	books	out	there,	we	feel	that	one	about	
successful	programs	with	tips	and	lesson	learned	from	successful	
program	managers	would	be	useful	and	helpful	to	the	KM	community.
Interviewee	invitation	(extract)	
slide	23The	story	of	the	book
Q)	What	are	we	asking	for?	
A) An	interview	(in	person	or	virtually	if	thats	easier)	in	which	we	
will	pose	8-10	questions	about	the	initiative	for	which	you	have	
been	responsible.	
Q)	Why	are	we	asking	you?	
A)	Because	you	have	led	an	initiative	in	an	organization	to	identify,	
capture	and	share,	knowledge,	that	resulted	in	a	measurable	return	
on	the	investment	in	time	and	resource.	
Q)	What	is	the	process?	
A)	Once	youve	agreed	to	participate,	Patricia	will	set	up	a	time	that	
is	mutually	convenient	for	the	interview.	In	advance	we	will	send	you	
an	outline	of	the	areas	we	will	be	focusing	on.	You	may	have	a	copy	
of	the	recording	if	you	wish	and	we	will	ask	you	to	sign	a	waiver	that	
we	can	use	the	material	as	part	of	the	book.
Interviewee	questions
slide	24The	story	of	the	book
Questions	for	Practical	KM	Interview	Project	 these	are	the	basic	
questions.
The	actual	interview	may	go	into	more	detail	in	some	areas	and	less	
in	others,	depending	on	how	the	discussion	goes	and	if	I	am	
confused.
1. Tell	me	about	the	circumstances	and	the	drivers	behind	the	
original	knowledge	retention	programme	and	who	was	involved?
2. How	did	you	go	about	determining	what	knowledge	to	try	
and	capture/retain?
3. Give	me	a	brief	snapshot	of	how	you	went	about	capturing	it.
4. What	was	the	biggest	challenge	you	had	to	overcome?
Interviewee	questions	(contd.)
slide	25The	story	of	the	book
5. How	did	you	convince	your	management	to	go	for	it?	'Business	
Case?'
6. What	difference	do	you	think	it	made	to	your	organisation? What	
was	the	actual	return	on	investment?
7. Is	there	a	particular	highlight	you	remember?
8. Having	done	this	if	you	had	to	do	this	over	again	what	would	you	
do	differently?
9. And	finally	what	would	you	tell	someone	about	to	set	out	on	a	
programme	to	capture	and	retain	knowledge?
Interviewee	communications
slide	26The	story	of	the	book
 Periodic	updates	&	blogs
Keeping	it	going
slide	27The	story	of	the	book
Draft	Manuscript
Review
Draft	Manuscript
slide	28The	story	of	the	book
Review	process
slide	29The	story	of	the	book
A	quick	and	easy	read, Navigating	the	
minefield is	not	a	tome	meant	to	
outdo War	and	Peace,	but	rather	is	an	
easy	read	and	a	handy	reference	guide	to	
everyday	KM	practitioner	problems	and	
practical,	implementable	solutions.	A	copy	
of	it	will	sit	within	easy	reach	on	my	desk.
Source:	extract	from	Larry	Campbell	review
Highlights
slide	30The	story	of	the	book
Why	KM	fails
Surprises
Admirations
Failing:	observations
 KM	Failure	is	not	uncommon
 NHS
 U.S.	NRC
 Interviews	revealed	commonalities:
 BP
 HP/Digital
 Large	international	engineering	firm
 US	Army
slide	31The	story	of	the	book
Failing:	patterns	from	Interviews
 NEW	CEOs,	acquisition	or	merger.		
 New	management	focuses	on	the	bottom	line.	
 New	management	doesnt	look	at	what	made	company	
successful	
 Little	done	to	identify	critical	knowledge
 Tacit	knowledge	not	considered
 Success	stories	out	of	date	or	not	aligned	with	new	focus
 SMEs	leave	or	get	apathetic
 KM	Program	Manager
 Blind	sighted
 Overwhelmed	 burn	out	Average	life	span	is	4	years
Source	Patricia	Lee	Eng,	PE
slide	32The	story	of	the	book
Surprise	#1
slide	33The	story	of	the	book
 Though	English	is	a	common	and	first	language	we	see	and	
hear	different	things	in	the	same	words
 While	listening	to	and	later	summarizing	the	interviews,	we	saw	and	
heard	different	things.		Despite	the	fact	that	both	of	us	spoke	English	
as	our	first	language	and	grew	up	as	baby	boomers	there	were	times	
where	we	heard	very	different	things	in	the	interviews.		
 In	fact,	as	we	wrote	this	book,	there	were	phrases	and	terms	that	just	
didnt	translate	and	needed	explanation.	
One	of	the	most	valuable	tools	I	put	in	place	was	a	glossary	so	that	
highly	qualified	new	officials	could	get	up	to	speed	quicker	
Gordon	Vala-Webb
Surprise	#2
slide	34The	story	of	the	book
 Operational	KM	to	the	fore,	Strategic	KM	to	the	rear
 The	majority	of	KM	programs	appear	to	be	operationally	focused	
addressing	a	burning	platform	issue	or	urgent	business	problem.	
 We	estimate	that	less	than	1	in	5	KM	programs	are	strategically	
aligned;	where	they	are,	it	is	usually	because	knowledge	is	perceived	
to	be	the	organizations	core	product.
Aligned	with	strategy:	We	share	expertise
Ngawai	Moss
Surprise	#8
slide	35The	story	of	the	book
 Few	KMers	have	formal	KM	qualifications
 In	the	UK	Knowledge	&	Information	Management	is	seen	one	of	the	
Professions	of	government	with	a	learning	curriculum	in	the	process	of	
establishment.	
Find	an	independent	person	who	is	going	to	be	your	mentor/advisor
Arthur	Shelley
Surprise	#9
slide	36The	story	of	the	book
 People	are	still	more	important	than	technology
 Many	commentators	predicted	technological	advances	would	
replace	a	lot	of	knowledge	work.	Yet	people	continue	to	rely	on	
assisted	search	through	tagging	and	taxonomy	management	
were	revealed.	This	suggests	continued	demand	for	structured	
Knowledge	Bases	grouped	around	the	business	issues	of	the	
organization	supported	by	search.	
KM	is	all	about	people	and	the	networks.	You	always	go	to	your	trusted	
source,	you	always	want	to	talk	to	somebody	for	reassurance
Rafi	Oghoubian
Admiration:	Airbus
slide	37The	story	of	the	book
 A	great	example	of	learning	before,	during	and	after,	how	to	
mobilize	the	collective	experience	of	the	organization	and	use	
the	talents	of	an	established	KM	team.
Leaders	wanted	to	share	experiences	from	one	to	the	other	and	to	
address	this	question	If	there	was	something	you	wanted	to	do	but	
couldnt	as	it	was	too	late	then	tell	them	so	they	can	consider	it.	People	
were	encouraged	to	come	and	share	your	success	stories.
Admiration:	Arup
slide	38The	story	of	the	book
 Making	KM	personal	in	a	creative,	collaborative	environment	
that	encourages	and	acknowledges	Knowledge	Sharing.	
A	place	where	you	can	ring	anyone	up	and	ask	them	a	question,	a	place	
where	people	are	receptive	and	considered	the	most	valuable	resource
Admiration:	Sellafield
slide	39The	story	of	the	book
 Having	tackled	the	potential	risk	of	critical	knowledge	loss	
through	a	ROCK	program,	the	company	has	made	knowledge	
capture	and	retention	part	of	the	steady	state	of	its	business	
operation.
Used	a	career	history	timeline	during	the	interview.	It	helps	to	build	
rapport	and	pulls	in	the	audience.
And	finally	(the	8	ates)
slide	40The	story	of	the	book
The	8ates of	a	Knowledgeur
#1	Investigate:	Are	you	putting	a	burning	fire	out	/	solving	an	immediate	
business	need	/	addressing	a	risk	(Operational	KM)	or	is	this	driven	by	the	vision	
from	the	top	consistent	with	the	organisation's	business	direction	(Strategic	
KM)?
#2	Navigate:	Work	out	/	Map	the	critical	knowledge	areas	of	your	organisation	
and	create	a	directory	of	the	organisations	knowledge	assets.		
#3	Negotiate:	Agree	the	scope	of	your	role	with	your	sponsors	and	be	tough	
negotiating	what	success	will	look	like	and	how	its	measured.	
#4	Facilitate:	So	much	of	what	a	KM	Manager	does	involves	facilitation.	You	will	
become	a	hub	knowing	who	to	go	to	to	ask	if	you	don't	know	yourself.	You	have	
to	facilitate	connections,	meetings,	interactions,	events	and	communities.	This	
requires	resilience,	a	lot	of	social	skills	and	a	real	understanding	of	cultural	
nuances.
slide	41The	story	of	the	book
The	8ates of	a	Knowledgeur	(cont)
#5	Collaborate:	You	are	in	alliance	with	business	areas	and	occasionally	external	
suppliers	or	partners.	You	have	to	be	capable	of	virtual	cross	border	
collaboration.	
#6	Communicate: Senior	KM'er's	tell	you	to	devote	30%	of	your	time	to	
communicating	what	you	do	and	getting	feedback	- its	not	just	about	
broadcasting.	Have	your	KM	Elevator	pitch	always	with	you.	Let	all	your	
stakeholders	know	what	you	are	doing	and	why.
#7	Curate:	So	much	of	what	passes	for	Knowledge	Management	is	about	
creating	and	storing	content	and	making	it	available	for	reuse.	Its	more	than	the	
role	formerly	undertaken	by	Information	Professionals	and	Librarians,	here	we	
are	talking	about	being	a	custodian	of	organisational	knowledge	and	
organisational	knowledge	bases.
#8	Celebrate:	The	role	can	be	a	lonely	one as	reporting	lines	and	sponsors	
change,	yours	is	a	cost	not	revenue	line	and	the	initial	burst	of	enthusiasm	
fades.	Collect	stories,	be	prepared	to	acknowledge	contributions	and	celebrate	
successes.	
slide	42The	story	of	the	book
slide	43
Core	skills?
Future	role	of	the	Knowledge	
Manager:	The	Knowledgeur?
Source:	http://www.knowledgeetal.com/?p=1877
The	story	of	the	book
Paul	J	Corney
A	few	career	highlights Academic	&	Affiliations
Saudi	International	Bank	(Senior	Manager) Brighton	University	Business	School	(Faculty	Member)
Zurich	Financial	Services	(Vice	President) Member	BSI	KM	Standards	Committee		
KIM	Ambassador	CILIP	KIM Special	Interest	Group	
Sparknow	LLP	(Managing	Partner) Plan	Zheroes Charity	(Founding	Knowledge	Trustee)
knowledge	et	al	(Managing Partner) Royal	Institute of	International	Affairs	(Member)
slide	
3
slide	44
A	few	knowledge related	assignment	highlights
knowledge	capture	&	retention programme Her	Majestys	Revenue &	Customs
knowledge	into	StageGate	/	underwriting	process
knowledge &	Info	roadmap	/	knowledge	space		
assessment
Iranian Group	/	Zurich	FS
BMS	Group	/	Clyde	&	Co
knowledge	&	information	strategies	&	implementation Asian/	Caribbean/	Islamic Development	Banks
knowledge &	managerial	due	diligence Kleinwort	Capital
knowledge	records	retention Transport	for	London
global	engagement	and collaboration	 RBS Coutts	/	Swiss	Agency	for	Co-op	&	Dev
The	story	of	the	book
contact	details
slide	45The	story	of	the	book
And	if	you	are	free tomorrow?
slide	46The	story	of	the	book
Book	launch	gathering	at	Petronas
slide	47The	story	of	the	book

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