Three Powerful Ideas to help investors make smart decisions
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The document discusses 'game thinking', a methodology aimed at helping investors and startups make informed decisions by engaging deeply with their audience. It emphasizes the importance of identifying and leveraging superfans, conducting iterative tests and experiments, and building products that focus on user mastery. Key lessons include creating low-fidelity prototypes and understanding the needs of a niche market before scaling up.
Three Powerful Ideas to help investors make smart decisions
- 1. Game Thinking Game Thinking THREE POWERFUL IDEAS to help investors make smart decisions gamethinking.io
- 3. been swayed by polished visuals? Have you ever
- 4. struggled to 鍖gure out what MVP to build? Have you ever
- 6. Game Thinking Amy Jo Kim, Ph.D. Game Designer Startup Coach Author
- 7. I help startups, game studios & global brands build deep engagement from the ground up
- 8. Back in 2007, a startup was born
- 10. 1000 true fans
- 11. Growth Time!
- 12. Build a platform for brain games Turn your game into a hidden-object engine Develop the engine & build related games for verticals Double-down on Facebook & go viral Dump my co-founder & take a high-paid job at a gaming startup
- 13. Sell to a competitor
- 14. X
- 16. Run tiny, low-鍖delity experiments to 鍖nd the fun & develop a beachhead
- 18. Solve a real problem for a small, high-need group
- 20. Find & leverage your Superfans THREE POWERFUL LESSONS 1
- 21. Game Thinking Quotes Build something just a few people want - even if most people dont get it right away Paul Buchheit Partner, Y-Combinator
- 22. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaboratorsable to see what our crude mockups and simple artwork could become, andcruciallygive us actionable feedback on how to make it better. rhythm game nerds comfortable with Alpha
- 23. simulation enthusiasts who love to make things
- 24. stay-at-home parents whove recently left the workforce
- 25. Game development team working from different locations
- 26. Dont fall for the TAM myth
- 27. Game Thinking Quotes CHASMSTART NOT油 To cross the chasm
- 28. Game Thinking Quotes To go after a large market, FIRST win the hearts of early high-need customers HOT TIP
- 29. Find & leverage your Superfans Test & iterate early in rough form THREE POWERFUL LESSONS 1 2
- 30. Game Thinking Quotes You can use an eraser on the drafting table or a sledgehammer on the construction site. Frank Lloyd Wright Architect
- 32. Discover whats wrong as quickly as possible
- 33. Look for signs of iterative development
- 34. Find an existing habit to piggyback on
- 35. Test your high-risk assumptions
- 36. Game Thinking Quotes Run experiments to 鍖nd out whats WRONG with your idea as well as whats RIGHT with it HOT TIP
- 37. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS 1 2 3
- 38. Game Thinking Quotes Upgrade your user, not your product make people better at something they want to get better at. Kathy Sierra Author, Head鍖rst Series
- 39. Engage your customer on a path to mastery
- 40. skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers Build & test your Day 21 Habit FIRST
- 41. Game Thinking Quotes Slack started with a simple, stripped-down Learning Loop skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
- 42. So did Rock Band
- 43. So did The Sims
- 45. The best MVP is a Learning Loop AKA Day 21 habit
- 46. Game Thinking Quotes Wanna build a habit? Bring your idea to life with a low-鍖delity Learning Loop HOT TIP
- 47. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS to help investors make smart decisions
- 48. Want more? gamethinking.io/quiz GET YOUR CUSTOM INNOVATION CHEATSHEET