Alan Shepard, the first American in space, famously remarked as he sat atop his rocket before liftoff that every part of the ship was built by the lowest bidder. This story illustrates the importance of considering quality over price, as when the critical time of performance arrives, all that matters is if the product or service will do its job. It is better to choose highest quality from the start to avoid regretting the decision later and having to apologize for poor performance.
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Time of Performance Script by Rene Rodriguez
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Time of performance script
Background information
Alan Shepard First American to enter space
Freedom 7 mission
May 5th
, 1961
According to Gene Kranz in his book, Failure Is
Not an Option, when reporters asked Alan
Shepard what he thought about as he sat
atop the Redstone rocket, waiting for liftoff,
he replied
The fact that every part of this ship
was built by the low bidder.
Tie Down Language
I am always fascinated by this story because it illustrates such an important phenomenon in
how we buy or how we choose a service. Initially, we get so caught up in what I call the
moment of purchase (looking for the best deal or the lowest price) that we often lose sight
of what REALLY matters which is the time of performance. We forget that there will come
a time where we will be sitting at the tip of the rocket, about to be launched into space
where all we care about at that moment is, will this product/tool/service do its job?
When you are about to enter that time of performance moment for you, you will either say,
man, I wish I wouldve or Im so glad I did choose the highest quality possible.
When I started in this business, I was faced with a difficult decision. Did I want to create a
brand that competes as the lowest cost provider (like Walmart) and spend my time and
energy in finding the cheapest prices, knowing I would have to sacrifice quality and service?
Or did I want to invest in creating the best experience, and truly partner with my clients and
referral partners to ENSURE that at that TIME OF PERFORMANCE I could deliver every
time!
Well, the decision was easy because I knew it would be a lot easier to explain price
one time, then to have to apologize over and over again for
poor quality or
bad service or
because we werent there for you when you were atop the rocket.
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