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The Natural Step
  Who We Are, What We Do

      January 2011
                           ?2011 The Natural Step
How it all began...

? 1989 ¨C Doctor Karl-Henrik
  Robert
? The King of Sweden as Patron
? Influencing Swedish society,
  and Business
? International expansion




                                       ?2011 The Natural Step
Common approach to Economic,
Environmental, and Social Issues



                      Reductionism




                             ?2011 The Natural Step
The Natural Step Systemic Perspective


Structured overview




                                     ?2011 The Natural Step
¡°The Natural Step is a Clear
Voice in the Commotion.¡±



  ¡±
          Leif Johansson, CEO
          VOLVO


                    ?2011 The Natural Step
The Natural Step: who are we?


? International NGO
? Scientific approach
? Holisticframework
? Strategic advice &
  education
? Leadership and role
  models
? Innovative tools and
  services
? Networks & partnerships        Celebrating 20 years advancing
                                 sustainable development around the world!

                                                        ?2011 The Natural Step
Capacity building
                                          Widespread capacity building in strategic
                                                  sustainable development.




        Research                                                                      Advisory services
Scientific discovery, application,                                                          ¡¯Think and Do Leadership¡¯
    continual development and                                                               Pioneering new solutions
         testing of methods to                                                              that provide inspiration,
       accelerate real change.                                                              success stories and proof
                                                                                            of possibility.




                                           Learning network
                             Connection of people, ideas and resources to enable cross-
                                sector collaboration for accelerated learning and action.
                                                                                              ?2011 The Natural Step
Online e-learning




                ?2011 The Natural Step
Undergraduate & Master¡¯s Courses in
                    partnership with universities....
1 year masters                     3 month distance




                                           ?2011 The Natural Step
Industry Courses for Business Leaders...




                        A cooperation between:




                                  ?2011 The Natural Step
Website
www.thenaturalstep.org




                  ?2011 The Natural Step
International Research Initiative
                                                                       Real Change

                                                                www.realchange.nu

                                            Product-Service Innovation (SWE)


                                                       Business development (SWE)

                   ¡­
                                                                Algae biomass (AUS)


Energy systems (SWE)                                    Conflict resolution (IL)


Traffic systems (SWE)                                    Industrial metal flows (USA)

       Rainforest ecosystems (BRA)          Green Science / Chemistry (USA)
                           Water management (NL)
                                                                           ?2011 The Natural Step
Our Approach

? The Natural Step approach is based upon and includes:

   ¨C Scientific consensus on a definition of sustainability

   ¨C A strategic framework for practical implementation of
     sustainability

   ¨C An engagement process for individuals and teams to understand
     and manage change effectively

   ¨C Demonstrated success through sectors and regions, worldwide.

   ¨C A global network of inspired, committed and competent
     professional and role model partner organisations providing
     leadership and hope by advancing sustainable development.


                                                                     ?2011 The Natural Step
Three leadership questions


Do you have a definition of sustainability?


            What is your gap?


    What are you doing to bridge it?


                                       ?2011 The Natural Step
20 Years of testing and developing a Framework
                      for Strategic Sustainable Development

Outcomes from our work...
 green building codes                  synergy / aligning tools & concepts
 capital investment filters            systematic value-chain cooperation
 sustainable purchasing practices      sustainability education programs on
 sustainable product design         all continents
 zero-waste policies                   Influencing whole sectors
 carbon neutrality strategies




                                                          ?2011 The Natural Step
Sustainability-driven
regional planning:
since 1985


25% of Swedish
municipalities




                        17
Olympic Communities- Whistler

                            ¡°This simple, science- and
                            systems- based framework is
                            the best out there. It needs to
                            become part of a new
                            common language, as well
                            understood worldwide as the
                            rules of soccer¡±.

Ken Melamed, Mayor of the award winning community of
Whistler, Canada,
Host of the 2010 Winter Olympics.
                                                   ?2011 The Natural Step
Uses?
The Natural Step Framework:

       Helps you define a clear path to sustainability
       Is scientifically tested, shared publicly and in use all around the world.
       Enables organizations to make strategic, economic decisions that will take them toward
       sustainability.




Advisors from The Natural Step support you in building your sustainability competence,
   helping you answer tough questions like:

    1. What is sustainability?
    2. What challenges and opportunities do you face to get there?
    3. How can you decrease the gap between the current situation and sustainability?

                                                                               ?2011 The Natural Step
Examples of what we do

?   Building Sustainability Awareness (e.g. Elearning, sustainability briefings, public speaking)

?   Building Sustainability Competence (e.g. Certificate Courses, defining the business case for sustainability, employee
    training, executive masterclasses)

?   Company Sustainability Analysis (e.g. Readiness Assessment, material flow risk / opportunity assessment,
    organisational capacity assessment, best practice benchmarking)

?   Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment,
    integration of Sustainability within Product Innovation Processes)

?   Sustainability Integration within business processes (e.g. Vision and Strategy Development, planning,
    management systems, monitoring and reporting )

?   Sustainability Projects (e.g. climate strategy, strategic sustainability communications, employee engagement programs,
    sustainability indexes, tool development etc.)

?   Value Chain Collaboration ( e.g. customer and supplier engagement, industry-wide education programs)

?   Cross-Sector Initiatives (e.g. stakeholder forums, applied sustainability research, networking)


                                                                                                      ?2011 The Natural Step
Business Partners and Collaborators




                          ?2011 The Natural Step
What others say...


¡°The whole world has dreamt about a solid definition of
sustainability that would allow systematic step-by-step
planning. When the definition arrived, delivered by The
Natural Step, it was remarkable to see how simple it was.
Why hadn¡¯t anybody thought about it before?¡±

Paul Hawken, Author. The Ecology of Commerce, Natural
Capitalism and Blessed Unrest




                                               ?2011 The Natural Step
What others say...


¡°The TNS framework is the most rigorous, scientifically-based,
and practical sustainability methodology on the planet.¡±
- Bob Willard, author of the Sustainability Champions Guidebook, The
Sustainability Advantage and The Next Sustainability Wave, and 6-year TNS Canada
Board Member




                                                           ?2011 The Natural Step
Business Example: Nike


¡°What really impressed me working with [TNS] was their ability
to take the principles of sustainability, understand the business
model they were being plugged into and come up with clear and
concise statement of what that means for the business.¡±

Jim Goddard, Director of Considered Innovation, Nike.




                                              ?2011 The Natural Step
Business Example: Interface

         Interface


                 ¡°As we climb mount Sustainability, with the four
                 sustainability principles at the top, we are doing
                 better than ever on bottom line business. This is
                 not at the cost of social or ecological systems,
                 but at the cost of our competitors who still
                 haven¡¯t got it¡±.
Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc.


                                                                   ?2011 The Natural Step
Electrolux
"It was not until at least ten years later, we understood
how much money Electrolux had saved and earned from
applying the TNS Framework to foresee changes on
markets and legislation".
Leif Johansson, CEO Volvo and former CEO Electrolux




                                         ?2011 The Natural Step
Educating 55.000 employees¡­


           Our approach to
           sustainability is
           based on the
           model set out in
           The Natural Step


                         IKEA
                     ?2011 The Natural Step
Contacts



          The Natural Step Global Network - Italy Branch
                             Via Malpighi 1 - 20129 - Milano


                                  Eric Ezechieli¨CPresident

                            eric.ezechieli@thenaturalstep.org
                                Phone: + 39 02 898 668 22
                                Mobile: +39 348 60 600 60

                      Helping you take strategic steps toward sustainability
Research for Real Change | Training for Leaders | Coaching for Role Models | A Movement for Change


                                  www.thenaturalstep.org

                                                                               ?2011 The Natural Step

More Related Content

Tns who we are overview 2011

  • 1. The Natural Step Who We Are, What We Do January 2011 ?2011 The Natural Step
  • 2. How it all began... ? 1989 ¨C Doctor Karl-Henrik Robert ? The King of Sweden as Patron ? Influencing Swedish society, and Business ? International expansion ?2011 The Natural Step
  • 3. Common approach to Economic, Environmental, and Social Issues Reductionism ?2011 The Natural Step
  • 4. The Natural Step Systemic Perspective Structured overview ?2011 The Natural Step
  • 5. ¡°The Natural Step is a Clear Voice in the Commotion.¡± ¡± Leif Johansson, CEO VOLVO ?2011 The Natural Step
  • 6. The Natural Step: who are we? ? International NGO ? Scientific approach ? Holisticframework ? Strategic advice & education ? Leadership and role models ? Innovative tools and services ? Networks & partnerships Celebrating 20 years advancing sustainable development around the world! ?2011 The Natural Step
  • 7. Capacity building Widespread capacity building in strategic sustainable development. Research Advisory services Scientific discovery, application, ¡¯Think and Do Leadership¡¯ continual development and Pioneering new solutions testing of methods to that provide inspiration, accelerate real change. success stories and proof of possibility. Learning network Connection of people, ideas and resources to enable cross- sector collaboration for accelerated learning and action. ?2011 The Natural Step
  • 8. Online e-learning ?2011 The Natural Step
  • 9. Undergraduate & Master¡¯s Courses in partnership with universities.... 1 year masters 3 month distance ?2011 The Natural Step
  • 10. Industry Courses for Business Leaders... A cooperation between: ?2011 The Natural Step
  • 11. Website www.thenaturalstep.org ?2011 The Natural Step
  • 12. International Research Initiative Real Change www.realchange.nu Product-Service Innovation (SWE) Business development (SWE) ¡­ Algae biomass (AUS) Energy systems (SWE) Conflict resolution (IL) Traffic systems (SWE) Industrial metal flows (USA) Rainforest ecosystems (BRA) Green Science / Chemistry (USA) Water management (NL) ?2011 The Natural Step
  • 13. Our Approach ? The Natural Step approach is based upon and includes: ¨C Scientific consensus on a definition of sustainability ¨C A strategic framework for practical implementation of sustainability ¨C An engagement process for individuals and teams to understand and manage change effectively ¨C Demonstrated success through sectors and regions, worldwide. ¨C A global network of inspired, committed and competent professional and role model partner organisations providing leadership and hope by advancing sustainable development. ?2011 The Natural Step
  • 14. Three leadership questions Do you have a definition of sustainability? What is your gap? What are you doing to bridge it? ?2011 The Natural Step
  • 15. 20 Years of testing and developing a Framework for Strategic Sustainable Development Outcomes from our work... green building codes synergy / aligning tools & concepts capital investment filters systematic value-chain cooperation sustainable purchasing practices sustainability education programs on sustainable product design all continents zero-waste policies Influencing whole sectors carbon neutrality strategies ?2011 The Natural Step
  • 17. Olympic Communities- Whistler ¡°This simple, science- and systems- based framework is the best out there. It needs to become part of a new common language, as well understood worldwide as the rules of soccer¡±. Ken Melamed, Mayor of the award winning community of Whistler, Canada, Host of the 2010 Winter Olympics. ?2011 The Natural Step
  • 18. Uses? The Natural Step Framework: Helps you define a clear path to sustainability Is scientifically tested, shared publicly and in use all around the world. Enables organizations to make strategic, economic decisions that will take them toward sustainability. Advisors from The Natural Step support you in building your sustainability competence, helping you answer tough questions like: 1. What is sustainability? 2. What challenges and opportunities do you face to get there? 3. How can you decrease the gap between the current situation and sustainability? ?2011 The Natural Step
  • 19. Examples of what we do ? Building Sustainability Awareness (e.g. Elearning, sustainability briefings, public speaking) ? Building Sustainability Competence (e.g. Certificate Courses, defining the business case for sustainability, employee training, executive masterclasses) ? Company Sustainability Analysis (e.g. Readiness Assessment, material flow risk / opportunity assessment, organisational capacity assessment, best practice benchmarking) ? Assessment of Markets, Products, Services and Materials (e.g. Product Sustainability Life Cycle Assessment, integration of Sustainability within Product Innovation Processes) ? Sustainability Integration within business processes (e.g. Vision and Strategy Development, planning, management systems, monitoring and reporting ) ? Sustainability Projects (e.g. climate strategy, strategic sustainability communications, employee engagement programs, sustainability indexes, tool development etc.) ? Value Chain Collaboration ( e.g. customer and supplier engagement, industry-wide education programs) ? Cross-Sector Initiatives (e.g. stakeholder forums, applied sustainability research, networking) ?2011 The Natural Step
  • 20. Business Partners and Collaborators ?2011 The Natural Step
  • 21. What others say... ¡°The whole world has dreamt about a solid definition of sustainability that would allow systematic step-by-step planning. When the definition arrived, delivered by The Natural Step, it was remarkable to see how simple it was. Why hadn¡¯t anybody thought about it before?¡± Paul Hawken, Author. The Ecology of Commerce, Natural Capitalism and Blessed Unrest ?2011 The Natural Step
  • 22. What others say... ¡°The TNS framework is the most rigorous, scientifically-based, and practical sustainability methodology on the planet.¡± - Bob Willard, author of the Sustainability Champions Guidebook, The Sustainability Advantage and The Next Sustainability Wave, and 6-year TNS Canada Board Member ?2011 The Natural Step
  • 23. Business Example: Nike ¡°What really impressed me working with [TNS] was their ability to take the principles of sustainability, understand the business model they were being plugged into and come up with clear and concise statement of what that means for the business.¡± Jim Goddard, Director of Considered Innovation, Nike. ?2011 The Natural Step
  • 24. Business Example: Interface Interface ¡°As we climb mount Sustainability, with the four sustainability principles at the top, we are doing better than ever on bottom line business. This is not at the cost of social or ecological systems, but at the cost of our competitors who still haven¡¯t got it¡±. Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc. ?2011 The Natural Step
  • 25. Electrolux "It was not until at least ten years later, we understood how much money Electrolux had saved and earned from applying the TNS Framework to foresee changes on markets and legislation". Leif Johansson, CEO Volvo and former CEO Electrolux ?2011 The Natural Step
  • 26. Educating 55.000 employees¡­ Our approach to sustainability is based on the model set out in The Natural Step IKEA ?2011 The Natural Step
  • 27. Contacts The Natural Step Global Network - Italy Branch Via Malpighi 1 - 20129 - Milano Eric Ezechieli¨CPresident eric.ezechieli@thenaturalstep.org Phone: + 39 02 898 668 22 Mobile: +39 348 60 600 60 Helping you take strategic steps toward sustainability Research for Real Change | Training for Leaders | Coaching for Role Models | A Movement for Change www.thenaturalstep.org ?2011 The Natural Step