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Top 5 Beacon Stories from March, 2015

Movintracks iBeacons Blog
Movintracks iBeacons Blog

We have chosen the top 5 stories from March, 2015 to get your creative juices flowing. These include solar powered beacons, South by Southwest and beacons helping the visually impaired in London. Check out movintracks.io to learn more about launching a campaign.

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Brought to you by Full-Powered Beacon & NFC Management Top 5 Beacon Stories From March, 2015
Contents
Overview Beacon uses are growing seemingly by the day. There is an incredible amount of creativity around this new technology. They are becoming more commonplace and their use cases more diverse - don卒t be part of the late majority. We have chosen the top 5 stories to get your creative juices flowing. Check out movintracks.io to learn more about launching a campaign and ibeaconsblog.com for more news stories.
This is the largest conference on mobile devices in the world - with talks from Jimmy Wales, Mark Zuckerberg, etc. Not only were there many beacon projects presented such as Pizza Hut allowing you to order pizza from your commute home via beacons, the Mobile World Congress itself was a beacon-based conference. They placed beacons around the airport and the venue. The beacons acted as a guide as soon as the guests landed and assisted all those who downloaded the event app with location based information. For more information go to our slideshare recap of the Mobile World Congress here.
SXSW deployed 1,000 iBeacons (up from 40 last year) across 265 venues in Austin. This was the largest implementation of beacons at an event. They were placed at a variety of locations - for example at every shuttle. Also, the SXSW Go app connected users to other people in the room with them that had similar interests in their profile on the application. We expect beacon uses at events will just keep growing and growing. More info (and picture) can be found in Ad Age卒s article.
The London tube is testing out beacons to help visually impaired use their underground metro. At the moment, they generally need to rely on friends or staff or use familiar routes. They decided to implement bluetooth technology to help guide them after a request from the visually impaired community. Signals are sent to their phones and directions in their earphones alert them on their surroundings. This story shows beacons are not just about retail. We hope this goes well and it makes other busy locations more accessible. More info (and picture) found here in BBC卒s article.
Medea inc of Holland produces award winning premium Vodka. They are upping their game with bluetooth technology. The new Medea App allows users to program the bottle卒s labels to display a message. They can change preprogrammed messages such as "Happy Birthday," "Congratulations" and "Thank you," that crawl across the label in electric blue. With the expected success of their bottles, we are looking forward to more beacons added to products - especially premium brands. More info (and picture) found here.
It is just 3 grams and 2.5 millimeters thick. It can be attached to curved surfaces, corners or even clothing. It has significant advantage over devices that use batteries that have to be replaced every six months to a year. Of course, it needs a light source to function, but this should not be an major issue as it can be placed on fluorescent lights in hospitals or in subway stations. Fujitsu should have it ready in early 2017. 2017 seems like a long time to wait in the fast-paced proximity marketing world, but is never too early to start brainstorming. PC World卒s article has more information here. The picture is also from PC World.
hello@movintracks.io Questions? Comments? We卒d love to hear from you! If you would like to learn more about iBeacon news and be inspired by more case studies, please check out the blog that Movintracks updates regularly: ibeaconsblog.com.

More Related Content

Top 5 Beacon Stories from March, 2015

  • 1. Brought to you by Full-Powered Beacon & NFC Management Top 5 Beacon Stories From March, 2015
  • 3. Overview Beacon uses are growing seemingly by the day. There is an incredible amount of creativity around this new technology. They are becoming more commonplace and their use cases more diverse - don卒t be part of the late majority. We have chosen the top 5 stories to get your creative juices flowing. Check out movintracks.io to learn more about launching a campaign and ibeaconsblog.com for more news stories.
  • 4. This is the largest conference on mobile devices in the world - with talks from Jimmy Wales, Mark Zuckerberg, etc. Not only were there many beacon projects presented such as Pizza Hut allowing you to order pizza from your commute home via beacons, the Mobile World Congress itself was a beacon-based conference. They placed beacons around the airport and the venue. The beacons acted as a guide as soon as the guests landed and assisted all those who downloaded the event app with location based information. For more information go to our slideshare recap of the Mobile World Congress here.
  • 5. SXSW deployed 1,000 iBeacons (up from 40 last year) across 265 venues in Austin. This was the largest implementation of beacons at an event. They were placed at a variety of locations - for example at every shuttle. Also, the SXSW Go app connected users to other people in the room with them that had similar interests in their profile on the application. We expect beacon uses at events will just keep growing and growing. More info (and picture) can be found in Ad Age卒s article.
  • 6. The London tube is testing out beacons to help visually impaired use their underground metro. At the moment, they generally need to rely on friends or staff or use familiar routes. They decided to implement bluetooth technology to help guide them after a request from the visually impaired community. Signals are sent to their phones and directions in their earphones alert them on their surroundings. This story shows beacons are not just about retail. We hope this goes well and it makes other busy locations more accessible. More info (and picture) found here in BBC卒s article.
  • 7. Medea inc of Holland produces award winning premium Vodka. They are upping their game with bluetooth technology. The new Medea App allows users to program the bottle卒s labels to display a message. They can change preprogrammed messages such as "Happy Birthday," "Congratulations" and "Thank you," that crawl across the label in electric blue. With the expected success of their bottles, we are looking forward to more beacons added to products - especially premium brands. More info (and picture) found here.
  • 8. It is just 3 grams and 2.5 millimeters thick. It can be attached to curved surfaces, corners or even clothing. It has significant advantage over devices that use batteries that have to be replaced every six months to a year. Of course, it needs a light source to function, but this should not be an major issue as it can be placed on fluorescent lights in hospitals or in subway stations. Fujitsu should have it ready in early 2017. 2017 seems like a long time to wait in the fast-paced proximity marketing world, but is never too early to start brainstorming. PC World卒s article has more information here. The picture is also from PC World.
  • 9. hello@movintracks.io Questions? Comments? We卒d love to hear from you! If you would like to learn more about iBeacon news and be inspired by more case studies, please check out the blog that Movintracks updates regularly: ibeaconsblog.com.