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Topic 12-2 Social Media Preparation and Which Tools to Use.ppt

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JaySears2

This document provides tips and recommendations for planning social media content in advance. It discusses defining the brand voice and tone, preparing visual assets like photos and hashtags, and scheduling posts for platforms like Facebook, Twitter, YouTube and Pinterest. It also recommends creating multimedia content like pictures, videos and infographics in bulk using free tools and trials to have posts prepared well in advance. The goal is to clarify objectives, stay on track with the social media plan, and free up time to focus on other business aspects.

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1 Part 2 Social Media Preparation & Which Tools to Use
2 PLANNING AND PREPARATION In topic 4, we discussed the various marketing plans that can be put in place and the measures you need to take. Here are some useful tips to keep in mind, and over the next few slides we will look at the various tools to assist you with the preparation. Voice & Tone Define the sound and text tone of your brand. Have consistency and use the same tone in all communication. Multimedia Consider the multimedia usage types you will be using. Are you just going to use pictures? Will you be consoidering video, GIFs, Memes, Infographics etc? Formating Will all your posts follow the same consistent formatting? Or will your posts be formatted differently across each social media platform? Ways to Reach Are you just using standard posts to reach out, or will you be using stories to also showcase. Visual Assets Consider what font style, colour types and templates you will be using. What does your brand represent? Grammar Its obviously important getting the basics right. However, consider the grammatical style you are setting; is it for business end people?
3 PLANNING AND PREPARATION Prepare Posts You may want to consider using a platform such as PostPlanner to schedule out your posts well in dvance. A social media scheduling spreadsheet is also useful to plan and track of progress. Prep Pictures Its a good idea to have a collection of relevant pictures ready to use for your content. Using sites, such as Pablo, will make the process much faster. Dontf forget to put a link to your site on the picture. Prep Hashtags Invent hashtags relevant to the nature of your business. Its worth using sites such as Tweekdeck, Tweetreach, TomWalkers Analytics Search and Warble to find relevant hashtags to use. Prep Infographic Infographics can go viral if the content is useful. Using sites such as infograms and slidegreeks presentationgo will make the process much quicker and easier for you. Make it relevant to your content in you posts. Having a social media plan and preparing for everything is important. It clarifies objectives and keeps you on track. It also gives you time to concentrate on other aspects of the business If you are not using a bot to autoreply, consider drawing up a list of common replies to save you time. 01 02 04 03 05 Replies
4 FACEBOOK POST SCHEDULING 04 03 02 01 Create Post Start creating your post at the top of your page's timeline. Schedule Click next to Publish and select Schedule. Date & Time Below Publication, select the date and time for post to go live. Schedule Click Schedule.
5 TWITTER POST SCHEDULING Twitter Scheduling Twitter lets you schedule tweets right from the main web app, not the mobile app. When composing a tweet, click on the little calendar icon on the bottom row of icons at the bottom of the compose window. Specify when you want your tweet to be sent.
6 TWITTER POST SCHEDULING Twitter Business You can schedule posts up to a year in advance with Twitter business. Twitter Ads allow you to schedule both organic and Promoted-only Tweets to go live at a specific date and time. You can schedule Tweets within your ads account, up to a year in advance, and add them to new and existing campaigns.
7 YOUTUBE POST SCHEDULING Get Your Settings Right When you upload your video, choose Scheduled for your video status. You'll have to make sure your upload default settings are not on Public, Unlisted or Private at: Creator Studio> Channel> Upload Defaults. Then go ahead and choose your date and time.
8 Secret Boards Pinterests Secret Boards feature allows you to create unlimited hidden boards that can be made public any time. Therefore, you can create seasonal campaigns, for example Christmas, Halloween etc. PINTEREST POST SCHEDULING Scheduling Pins You can only schedule up to 30 pins. Click on the little pencil icon next to Schedule date Immediately. Choose and schedule a date and time up to two weeks away.
9 CREATE YOUR MEDIA IN ADVANCE A lot of tools that are free may watermark pictures and videos you create. With this in mind, consider taking advantage of free trials. Prepare Create all your pictures, videos etc in advance. Do as many as you can using free tools, and try to think about future posts. Sign Up Sign up for the free trial, then download what you have created for free. You will likely have to give your bank details for the free trial. Cancel Cancel your payment method before the end of the trial. You wont have to pay a thing and you will have all your content for free.
10 1 2 3 4 5 Canva Snappa Crello Design Bold CREATING PICTURES Adobe Spark
11 6 7 8 Pablo Easel CREATING PICTURES Pixlr 9 Be Funky
12 BEST WEBSITES FOR FREE IMAGES & ICONS Pixa Bay 06 01 02 03 04 05 Giphy Unsplash Icons 8 Pexels Picography
13 BEST WEBSITES FOR FREE IMAGES & ICONS Site Builder Report: Stock-Up Took A Pic Stock Snap 7 8 9
14 1 2 3 4 5 Presentation Go Infogram Easelly Vizzlo CREATING INFOGRAPHICS 際際滷Geeks

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Topic 12-2 Social Media Preparation and Which Tools to Use.ppt

  • 1. 1 Part 2 Social Media Preparation & Which Tools to Use
  • 2. 2 PLANNING AND PREPARATION In topic 4, we discussed the various marketing plans that can be put in place and the measures you need to take. Here are some useful tips to keep in mind, and over the next few slides we will look at the various tools to assist you with the preparation. Voice & Tone Define the sound and text tone of your brand. Have consistency and use the same tone in all communication. Multimedia Consider the multimedia usage types you will be using. Are you just going to use pictures? Will you be consoidering video, GIFs, Memes, Infographics etc? Formating Will all your posts follow the same consistent formatting? Or will your posts be formatted differently across each social media platform? Ways to Reach Are you just using standard posts to reach out, or will you be using stories to also showcase. Visual Assets Consider what font style, colour types and templates you will be using. What does your brand represent? Grammar Its obviously important getting the basics right. However, consider the grammatical style you are setting; is it for business end people?
  • 3. 3 PLANNING AND PREPARATION Prepare Posts You may want to consider using a platform such as PostPlanner to schedule out your posts well in dvance. A social media scheduling spreadsheet is also useful to plan and track of progress. Prep Pictures Its a good idea to have a collection of relevant pictures ready to use for your content. Using sites, such as Pablo, will make the process much faster. Dontf forget to put a link to your site on the picture. Prep Hashtags Invent hashtags relevant to the nature of your business. Its worth using sites such as Tweekdeck, Tweetreach, TomWalkers Analytics Search and Warble to find relevant hashtags to use. Prep Infographic Infographics can go viral if the content is useful. Using sites such as infograms and slidegreeks presentationgo will make the process much quicker and easier for you. Make it relevant to your content in you posts. Having a social media plan and preparing for everything is important. It clarifies objectives and keeps you on track. It also gives you time to concentrate on other aspects of the business If you are not using a bot to autoreply, consider drawing up a list of common replies to save you time. 01 02 04 03 05 Replies
  • 4. 4 FACEBOOK POST SCHEDULING 04 03 02 01 Create Post Start creating your post at the top of your page's timeline. Schedule Click next to Publish and select Schedule. Date & Time Below Publication, select the date and time for post to go live. Schedule Click Schedule.
  • 5. 5 TWITTER POST SCHEDULING Twitter Scheduling Twitter lets you schedule tweets right from the main web app, not the mobile app. When composing a tweet, click on the little calendar icon on the bottom row of icons at the bottom of the compose window. Specify when you want your tweet to be sent.
  • 6. 6 TWITTER POST SCHEDULING Twitter Business You can schedule posts up to a year in advance with Twitter business. Twitter Ads allow you to schedule both organic and Promoted-only Tweets to go live at a specific date and time. You can schedule Tweets within your ads account, up to a year in advance, and add them to new and existing campaigns.
  • 7. 7 YOUTUBE POST SCHEDULING Get Your Settings Right When you upload your video, choose Scheduled for your video status. You'll have to make sure your upload default settings are not on Public, Unlisted or Private at: Creator Studio> Channel> Upload Defaults. Then go ahead and choose your date and time.
  • 8. 8 Secret Boards Pinterests Secret Boards feature allows you to create unlimited hidden boards that can be made public any time. Therefore, you can create seasonal campaigns, for example Christmas, Halloween etc. PINTEREST POST SCHEDULING Scheduling Pins You can only schedule up to 30 pins. Click on the little pencil icon next to Schedule date Immediately. Choose and schedule a date and time up to two weeks away.
  • 9. 9 CREATE YOUR MEDIA IN ADVANCE A lot of tools that are free may watermark pictures and videos you create. With this in mind, consider taking advantage of free trials. Prepare Create all your pictures, videos etc in advance. Do as many as you can using free tools, and try to think about future posts. Sign Up Sign up for the free trial, then download what you have created for free. You will likely have to give your bank details for the free trial. Cancel Cancel your payment method before the end of the trial. You wont have to pay a thing and you will have all your content for free.
  • 10. 10 1 2 3 4 5 Canva Snappa Crello Design Bold CREATING PICTURES Adobe Spark
  • 11. 11 6 7 8 Pablo Easel CREATING PICTURES Pixlr 9 Be Funky
  • 12. 12 BEST WEBSITES FOR FREE IMAGES & ICONS Pixa Bay 06 01 02 03 04 05 Giphy Unsplash Icons 8 Pexels Picography
  • 13. 13 BEST WEBSITES FOR FREE IMAGES & ICONS Site Builder Report: Stock-Up Took A Pic Stock Snap 7 8 9
  • 14. 14 1 2 3 4 5 Presentation Go Infogram Easelly Vizzlo CREATING INFOGRAPHICS 際際滷Geeks