L bi creating_meaningful_engagements_at_scaleadtechanz
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This document discusses how brands can create shareable content to engage audiences on social media. It emphasizes that owned communities are no longer enough and brands must amplify their content to be found and trusted on platforms like Google. It provides examples of how brands like Nike, Coca-Cola and Sony Mobile have successfully created engaging branded content that stimulated sharing and grew audiences. The document advocates using data to create content that engages the right audiences and leveraging that content to further data collection goals. It also notes that managing communities, not just creating ads, is important for brands in the digital space.
Can we use altmetrics at the institutional level? A case study analyzing the coverage by research areas of four Spanish universities.
The study analyzed altmetric data from Altmetric.com for papers published in 2014 from four Spanish universities. Altmetric.com covered 36% of papers, with significant differences between universities and research fields. While altmetrics can provide institutional benchmarking, coverage is low overall and concentrated in multidisciplinary journals and fields like science and nature. Factors like DOI use, language, and type of research limit altmetrics' ability to represent all areas equally at the institutional level.
This document provides a guide to building an effective content strategy. It recommends first understanding your target audience by developing buyer personas based on customer research. It then suggests mapping different types of content to the awareness, research, comparison, and purchase stages of the buyer's journey. The guide also outlines how to create an editorial calendar to plan content creation and publication across various channels over time. The goal is to address buyer needs at each stage and keep a steady flow of relevant content.
This presentation summarizes the different types of heterotrophic plants. Heterotrophic plants cannot produce their own food and rely on other organisms. There are four main types: parasitic plants which absorb nutrients from host plants, saprophytic plants which feed on dead organic matter, insectivorous plants which trap and digest insects, and symbiotic plants which have mutualistic relationships with other species. Examples are provided for each type of heterotrophic plant like mistletoe and cuscuta for parasitic plants, and lichens and nitrogen-fixing bacteria for symbiotic plants.
The document discusses the connection between the digital and physical worlds. It notes that while there are currently over 8 billion connected devices, only 1% of physical objects can currently be connected. It then discusses Australia Post's strategies to better connect people in both the digital and physical worlds using their large physical network and assets. Five key strategies are outlined: using online to boost offline brands, using physical assets to drive brands online, creating digital versions of physical products, turning digital goods into physical objects, and meeting digital demand with physical solutions.
The document discusses different types of man-made disasters, including nuclear weapons, biological weapons, and chemical disasters. Nuclear weapons have caused immense destruction, such as the atomic bombs dropped on Hiroshima and Nagasaki during World War II. Biological weapons have been used since ancient times between hostile groups, using snakes and spreading diseases. Chemical disasters pose a major threat as well, as poisonous gases and radioactive chemicals can cause widespread death and be difficult to detect.
Kruche! is a creative agency founded in 2010 in Novosibirsk, Russia specializing in advertising, branding, social media marketing, web development, and video production. They have built a talented team of professionals to provide high quality, creative solutions to clients at competitive costs. Some of their clients include Domskoy Ugodnik, Vostochnaya Technika, Kusai.me, Parallels, and Hercules Salnikov Domocenter. Kruche! believes in finding the core of each brand and using creative storytelling and the right media channels to effectively communicate brands to their target audiences.
The role of national university rankings in an international context the case...EC3metrics Spin-Off
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This document discusses the role of university rankings in an international context and analyzes the I-UGR Rankings for Spanish universities. It notes that while rankings are an important tool, they have limitations like technical errors in data collection and criteria not being scientifically supported. The document also introduces the I-UGR Rankings, which were created to address issues with existing international rankings not reflecting the Spanish university system or disciplinary focus. It then compares the I-UGR Rankings to other international rankings, finding some correlations but also discrepancies due to methodology. The conclusion is that national and international rankings can complement each other when used and combined appropriately in research policy contexts.
The document discusses tkm9, a global creative communications agency that specializes in immersive technologies. It focuses on tkm9's core business areas of experiential, retail, and digital signage. The document also provides information on copyright and ownership of materials, client responsibilities, and material usage terms.
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutionsadtechanz
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The document discusses a mobile marketing campaign for the cough medicine Bisolvon. Mobile Embrace developed an interactive mobile campaign to (1) reach consumers with high frequency and low costs, (2) drive consumers to a digital hub where they could enter a competition, and (3) promote Bisolvon during cold and flu season. The campaign included mobile banners and transit ads linking to a mobile-optimized site where consumers could personalize get well cards. This increased brand awareness and market share for Bisolvon while also providing insights from consumer engagement metrics. The case study emphasizes developing a "mobile first" approach and leveraging mobile's interactivity to complement traditional media.
A candy brand established a haunted hotel-themed game to promote two flavors returning for Halloween. Players had to solve terrifying challenges to escape the hotel, which could only be played in the dark from 6pm to 6pm. The game reached over 2.5 million people in 136 countries and sold over 2 million bags in 3 weeks without mentioning the product. A presentation discusses how businesses are using games to engage audiences, providing examples like a game to promote census participation and a tennis app to raise awareness of a kids' sports program. The tennis app led to a over 100% increase in kids registering for the program.
The document discusses how commerce and advertising are changing as consumer behavior evolves. It mentions the merging of online and offline commerce, with new interfaces that allow personalized offers and a full consumer experience. New technologies will enable more personalized and relevant advertising to consumers across different stages of life. Commerce is being revolutionized with consumers now in control.
1) 73% of Australians streamed videos in May 2013, with youth spending over 80% of their online time watching videos.
2) The online video advertising market is growing rapidly, estimated to increase from $86 million in 2012 to $442 million in 2017.
3) While online video is growing, the process for online video planning and measurement is still evolving as practices from television do not always translate directly to the online environment.
The document defines "agile" marketing as working without understanding the problem, market, or goals, and provides examples of engineers joking about building fictional devices for marketing. It then defines "Agile" more generally as behaviors used by office workers to avoid work while looking busy, through distraction, deception, and meaningless rituals. Finally, it shares metrics from a marketing campaign that achieved 70,000 downloads, 1,000,000 games played, and average weekly engagement of 7 minutes per user.
This document discusses Twitter and its evolution as a central part of the digital ecosystem. It provides examples of how Twitter was used to spread real-time information about a helicopter crash in London and how brands like Adidas, Four Seasons hotels, and Vodafone Australia have used Twitter to engage with customers, resolve issues, launch marketing campaigns, and improve their brand image. The document also shares statistics on Twitter's growth and how the platform is increasingly being used to discuss television shows and drive other online interactions.
The document discusses the connection between the digital and physical worlds. It notes that while there are currently over 8 billion connected devices, only 1% of physical objects can currently be connected. It then discusses Australia Post's strategies to better connect people in both the digital and physical worlds using their large physical network and assets. Five key strategies are outlined: using online to boost offline brands, using physical assets to drive brands online, creating digital versions of physical products, turning digital goods into physical objects, and meeting digital demand with physical solutions.
The document discusses different types of man-made disasters, including nuclear weapons, biological weapons, and chemical disasters. Nuclear weapons have caused immense destruction, such as the atomic bombs dropped on Hiroshima and Nagasaki during World War II. Biological weapons have been used since ancient times between hostile groups, using snakes and spreading diseases. Chemical disasters pose a major threat as well, as poisonous gases and radioactive chemicals can cause widespread death and be difficult to detect.
Kruche! is a creative agency founded in 2010 in Novosibirsk, Russia specializing in advertising, branding, social media marketing, web development, and video production. They have built a talented team of professionals to provide high quality, creative solutions to clients at competitive costs. Some of their clients include Domskoy Ugodnik, Vostochnaya Technika, Kusai.me, Parallels, and Hercules Salnikov Domocenter. Kruche! believes in finding the core of each brand and using creative storytelling and the right media channels to effectively communicate brands to their target audiences.
The role of national university rankings in an international context the case...EC3metrics Spin-Off
Ìý
This document discusses the role of university rankings in an international context and analyzes the I-UGR Rankings for Spanish universities. It notes that while rankings are an important tool, they have limitations like technical errors in data collection and criteria not being scientifically supported. The document also introduces the I-UGR Rankings, which were created to address issues with existing international rankings not reflecting the Spanish university system or disciplinary focus. It then compares the I-UGR Rankings to other international rankings, finding some correlations but also discrepancies due to methodology. The conclusion is that national and international rankings can complement each other when used and combined appropriately in research policy contexts.
The document discusses tkm9, a global creative communications agency that specializes in immersive technologies. It focuses on tkm9's core business areas of experiential, retail, and digital signage. The document also provides information on copyright and ownership of materials, client responsibilities, and material usage terms.
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutionsadtechanz
Ìý
The document discusses a mobile marketing campaign for the cough medicine Bisolvon. Mobile Embrace developed an interactive mobile campaign to (1) reach consumers with high frequency and low costs, (2) drive consumers to a digital hub where they could enter a competition, and (3) promote Bisolvon during cold and flu season. The campaign included mobile banners and transit ads linking to a mobile-optimized site where consumers could personalize get well cards. This increased brand awareness and market share for Bisolvon while also providing insights from consumer engagement metrics. The case study emphasizes developing a "mobile first" approach and leveraging mobile's interactivity to complement traditional media.
A candy brand established a haunted hotel-themed game to promote two flavors returning for Halloween. Players had to solve terrifying challenges to escape the hotel, which could only be played in the dark from 6pm to 6pm. The game reached over 2.5 million people in 136 countries and sold over 2 million bags in 3 weeks without mentioning the product. A presentation discusses how businesses are using games to engage audiences, providing examples like a game to promote census participation and a tennis app to raise awareness of a kids' sports program. The tennis app led to a over 100% increase in kids registering for the program.
The document discusses how commerce and advertising are changing as consumer behavior evolves. It mentions the merging of online and offline commerce, with new interfaces that allow personalized offers and a full consumer experience. New technologies will enable more personalized and relevant advertising to consumers across different stages of life. Commerce is being revolutionized with consumers now in control.
1) 73% of Australians streamed videos in May 2013, with youth spending over 80% of their online time watching videos.
2) The online video advertising market is growing rapidly, estimated to increase from $86 million in 2012 to $442 million in 2017.
3) While online video is growing, the process for online video planning and measurement is still evolving as practices from television do not always translate directly to the online environment.
The document defines "agile" marketing as working without understanding the problem, market, or goals, and provides examples of engineers joking about building fictional devices for marketing. It then defines "Agile" more generally as behaviors used by office workers to avoid work while looking busy, through distraction, deception, and meaningless rituals. Finally, it shares metrics from a marketing campaign that achieved 70,000 downloads, 1,000,000 games played, and average weekly engagement of 7 minutes per user.
This document discusses Twitter and its evolution as a central part of the digital ecosystem. It provides examples of how Twitter was used to spread real-time information about a helicopter crash in London and how brands like Adidas, Four Seasons hotels, and Vodafone Australia have used Twitter to engage with customers, resolve issues, launch marketing campaigns, and improve their brand image. The document also shares statistics on Twitter's growth and how the platform is increasingly being used to discuss television shows and drive other online interactions.