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Strategic Business Planning for Commercial Producers                           Identifying Strategies


                                 TOWS MATRIX

                                          Strengths (S)                       Weaknesses (W)
                                   1.                                   1.
            Internal
            Factors                2.                                   2.
            (IFAS Table)
                                   3.                                   3.

     External                      4.                                   4.
     Factors
     (EFAS Table)                  5.                                   5.

     Opportunities (O)             SO Strategies                        WO Strategies
1.

2.

3.

4.

5.

        Threats (T)                ST Strategies                        WT Strategies
1.

2.

3.

4.

5.



                Purdue University is an equal opportunity/equal access institution.

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  • 1. Strategic Business Planning for Commercial Producers Identifying Strategies TOWS MATRIX Strengths (S) Weaknesses (W) 1. 1. Internal Factors 2. 2. (IFAS Table) 3. 3. External 4. 4. Factors (EFAS Table) 5. 5. Opportunities (O) SO Strategies WO Strategies 1. 2. 3. 4. 5. Threats (T) ST Strategies WT Strategies 1. 2. 3. 4. 5. Purdue University is an equal opportunity/equal access institution.