TOWS Matrix
Identifica intersecciones de vectores de ambiente interno con ambiente externo para disenar estrategias con acciones especificas. Purdue Eniversity
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Tows
1. Strategic Business Planning for Commercial Producers Identifying Strategies
TOWS MATRIX
Strengths (S) Weaknesses (W)
1. 1.
Internal
Factors 2. 2.
(IFAS Table)
3. 3.
External 4. 4.
Factors
(EFAS Table) 5. 5.
Opportunities (O) SO Strategies WO Strategies
1.
2.
3.
4.
5.
Threats (T) ST Strategies WT Strategies
1.
2.
3.
4.
5.
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