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Toyota Product
Placements
Check out the 鍖lms and TV shows where Toyota has made a cameo!
What is Product Placement?
Its a practice in which manufacturers gain exposure for their product by paying for
them to be shown in TV and 鍖lms.
Bones (2005)
 Several episodes include the Toyota
Prius as a topic of conversation
 This is the most evident form of
product placement because the
characters are talking about it AND
mentioning its awesome features
Pursuit of Happyness (2006)
 This Toyota product placement is
more discreet
 The characters dont mention it within
the universe
 Its placed in the backgrounds of the
scenes
Back to the Future Part II (1989)
 The 鍖lm features a Toyota Hilux
(which isnt in production in the states
anymore)
 The Toyota Hilux is the protagonists
dream car
 This in鍖uences fans to want the car
too
Lala Land (2016)
 The protagonist drives a Toyota Prius
 Many 鍖nd the protagonist as a
relatable character, therefore they
can see themselves owning a Prius
 Within the 鍖lm, its fuel e鍖ciency and
reliability are mentioned

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Toyota Product Placements

  • 1. Toyota Product Placements Check out the 鍖lms and TV shows where Toyota has made a cameo!
  • 2. What is Product Placement? Its a practice in which manufacturers gain exposure for their product by paying for them to be shown in TV and 鍖lms.
  • 3. Bones (2005) Several episodes include the Toyota Prius as a topic of conversation This is the most evident form of product placement because the characters are talking about it AND mentioning its awesome features
  • 4. Pursuit of Happyness (2006) This Toyota product placement is more discreet The characters dont mention it within the universe Its placed in the backgrounds of the scenes
  • 5. Back to the Future Part II (1989) The 鍖lm features a Toyota Hilux (which isnt in production in the states anymore) The Toyota Hilux is the protagonists dream car This in鍖uences fans to want the car too
  • 6. Lala Land (2016) The protagonist drives a Toyota Prius Many 鍖nd the protagonist as a relatable character, therefore they can see themselves owning a Prius Within the 鍖lm, its fuel e鍖ciency and reliability are mentioned