2. What is Product Placement?
Its a practice in which manufacturers gain exposure for their product by paying for
them to be shown in TV and 鍖lms.
3. Bones (2005)
Several episodes include the Toyota
Prius as a topic of conversation
This is the most evident form of
product placement because the
characters are talking about it AND
mentioning its awesome features
4. Pursuit of Happyness (2006)
This Toyota product placement is
more discreet
The characters dont mention it within
the universe
Its placed in the backgrounds of the
scenes
5. Back to the Future Part II (1989)
The 鍖lm features a Toyota Hilux
(which isnt in production in the states
anymore)
The Toyota Hilux is the protagonists
dream car
This in鍖uences fans to want the car
too
6. Lala Land (2016)
The protagonist drives a Toyota Prius
Many 鍖nd the protagonist as a
relatable character, therefore they
can see themselves owning a Prius
Within the 鍖lm, its fuel e鍖ciency and
reliability are mentioned