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Dale Ashley Sykes
Dale Ashley Sykes

The document outlines plans for a music video for artist Corey Bowen. It will showcase Bowen performing live and incorporate footage of him writing and making music with friends in and around Middlesbrough. The video will have a vintage, psychedelic style influenced by artists like Christopher Owens and T-Rex. It will be shared on social media like Facebook, Twitter, and YouTube to help raise awareness of Bowen's music and growing fanbase. The overall goal is to benefit both the student's coursework and Corey Bowen's career.

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Treatment Brief 3 - Broadcast and e-media
intention? I intend to produce a music video around my chosen artist, Corey Bowen. It will use the conventions I have found in my research i.e. live film I also intend to utilize E-media, to aid in his rising fame through This will be done through social media i.e. Twitter, Facebook and Youtube My end goal is to not only benefit myself in coursework but Corey too.
Broadcast the music video
Genre The genre of Corey's music follows a psychedelic, easy listening nature. Through my research I have found many other artists to base my ideas off: Christopher Owens, T-Rex, Mac Demarco, Palma Violets, Everly Brothers etc
Generic conventions Film and shots of the band playing live shows, crowd shots etc The band and the artist, working, writing music, practices etc Their daily lives, out and about, having fun etc Or taking a different style, more of a story to match the lyrics and theme These will used in conjuncture with the Corey to create something great
setting and locations The location will largely be within the Middlesbrough area Settings will include places such as the streets, pubs and bars, home etc Some of the shots however will likely be set in venues all over the UK
Characters The video will likely feature just the artist and his friends i.e. me :) However, the video may also include shots of the public and audiences
Props/Costumes/mise-en-scene The video will actually feature very little in the way of this The artist and friends will likely be seen in their regular clothes The props to be used will simply be just the instruments etc
image/lighting and sound The image will hopefully match the genre of music A sort of vintage, warm, happy vibe, using greyscales and old cameras The video will mostly be moving image with very little still frames
editing and effects N/A Other than simple cuts from shot to shot and changing lighting
Use of sound The song? This will be chosen by me and Corey himself
E-media Corey's profile
Intention For this, I will be using the already existing fanbase and profile of Corey I will use it as a starter that we will then use to spread his profile more He already has existing Facebook, twitter and tumblr profiles. He has also had a number of articles written about him: http://www.hero-magazine.com/article/30909/corey-bowens-got-the-magic-dolphins-and-the-right-idea/

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Treatment

  • 1. Treatment Brief 3 - Broadcast and e-media
  • 2. intention? I intend to produce a music video around my chosen artist, Corey Bowen. It will use the conventions I have found in my research i.e. live film I also intend to utilize E-media, to aid in his rising fame through This will be done through social media i.e. Twitter, Facebook and Youtube My end goal is to not only benefit myself in coursework but Corey too.
  • 4. Genre The genre of Corey's music follows a psychedelic, easy listening nature. Through my research I have found many other artists to base my ideas off: Christopher Owens, T-Rex, Mac Demarco, Palma Violets, Everly Brothers etc
  • 5. Generic conventions Film and shots of the band playing live shows, crowd shots etc The band and the artist, working, writing music, practices etc Their daily lives, out and about, having fun etc Or taking a different style, more of a story to match the lyrics and theme These will used in conjuncture with the Corey to create something great
  • 6. setting and locations The location will largely be within the Middlesbrough area Settings will include places such as the streets, pubs and bars, home etc Some of the shots however will likely be set in venues all over the UK
  • 7. Characters The video will likely feature just the artist and his friends i.e. me :) However, the video may also include shots of the public and audiences
  • 8. Props/Costumes/mise-en-scene The video will actually feature very little in the way of this The artist and friends will likely be seen in their regular clothes The props to be used will simply be just the instruments etc
  • 9. image/lighting and sound The image will hopefully match the genre of music A sort of vintage, warm, happy vibe, using greyscales and old cameras The video will mostly be moving image with very little still frames
  • 10. editing and effects N/A Other than simple cuts from shot to shot and changing lighting
  • 11. Use of sound The song? This will be chosen by me and Corey himself
  • 13. Intention For this, I will be using the already existing fanbase and profile of Corey I will use it as a starter that we will then use to spread his profile more He already has existing Facebook, twitter and tumblr profiles. He has also had a number of articles written about him: http://www.hero-magazine.com/article/30909/corey-bowens-got-the-magic-dolphins-and-the-right-idea/