Treatment

Nov 18, 20140 likes322 views

The document outlines plans for a music video for artist Corey Bowen. It will showcase Bowen performing live and incorporate footage of him writing and making music with friends in and around Middlesbrough. The video will have a vintage, psychedelic style influenced by artists like Christopher Owens and T-Rex. It will be shared on social media like Facebook, Twitter, and YouTube to help raise awareness of Bowen's music and growing fanbase. The overall goal is to benefit both the student's coursework and Corey Bowen's career.

This proposal is for a music video to accompany the song "Crying For No Reason" by Katy B. The video aims to use a variety of shots and locations to feature performances by a ballet dancer and actor miming the song. Equipment like a steadicam, tripod, and lighting will be used to achieve clear footage. Scenes will be shot in a studio for the ballet routine and with the actor in front of a black background. The target audience is fans of dance music and the artist, who tend to be educated females and males within social classes C2 through E. The video aims to focus on the performances rather than a narrative to match the open genre and target audience.

Proposalgeetag

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This proposal is for a music video for the song "Crying For No Reason" by Katy B. The video will include both narrative scenes and performance footage shot in various locations like a studio and forest. It aims to tell a story through a first-person perspective while traveling between locations. The target audience is fans of R&B, dance music, and Katy B, primarily those in social classes C2, D and E.

Evaluation Question Number 3jamalromain

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The document discusses a music video created for an acoustic genre song. It faced limitations from limited filming time and availability of the model. To develop conventions of the acoustic genre, the video featured the artist singing and playing guitar throughout. Slow camera movements and pacing were used to avoid distracting from understanding the video's message. Common expectations of the acoustic genre like inclusion of a guitar in every shot and isolated settings expressing emotion were also incorporated to emphasize the genre.

Evaluation Question Number 2jamalromain

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The three main products created - a music video, digipak, and magazine advert - were effective and successful. The music video used a Canon DSLR camera to capture high quality, professional shots. Audience research and analysis of similar music videos informed the content of the video. Both the digipak and magazine advert featured the artist's logo to promote their identity and sell the music. Semiotics theory was applied throughout the products to convey meaning symbolically - for example, the artist's body language in the video signified a heartbreak from a breakup. The same font was used for the title on the magazine and digipak for consistency, and the magazine advertised the digipak, linking the two products.

Codes and conventionsamalradia7

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The media product follows conventions of acoustic music videos by including a guitarist and emphasizing the performer. It uses other acoustic music videos as guidelines to incorporate expected elements like a guitarist playing and a guitar case. The product aims to match the genre by not breaking any conventions, keeping color schemes and fonts consistent across promotional materials. Shots of the lone performer against green backgrounds and in a studio with low lighting further symbolize feelings of isolation, aligning with the breakup theme of the song.

Evaluation Q1 - Millie Tapnermilietapner

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This document summarizes the conventions used in rock and indie music videos. It discusses how the student's music video incorporates many of these conventions, including close-ups of band members, shots showing the whole band performing, casual clothing, dim lighting that creates shadows, and a plain background setting. It also discusses how the student applied similar conventions to the design of their digipak and magazine advertisement for consistency across the media products.

Pitch powerpoint bhloannak

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The document discusses the planned music video for Ben Howard's song. It will [1] meet the conventions of folk/indie music genres by having a low-budget, narrative-focused video set in natural landscapes. It will [2] target the artist's 18-year old audience by portraying relatable life experiences. It will [3] meet the artist's expectations by supporting the song's ideas simply without distractions from the music.

Audience feedbackamalradia7

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The document summarizes audience feedback from questionnaires about a music video and accompanying marketing materials: - Questionnaires were handed out before and after viewing the music video to gauge audience opinions. - Feedback indicated that while the song and video quality were good, the performer's guitar playing and lip syncing did not appear genuine. - Respondents also felt the color schemes and designs of the marketing materials like the poster and digital did not harmonize well with the subject matter of the song.

PitchLucaabraham

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The document proposes a music video for the song "Somebody Told Me" by the band The Killers. The video will feature scenes of the band performing on stage along with cutaway scenes of them in different situations like backstage and signing autographs. Both the clothing and props used will match the indie/rock genre. The proposed album packaging will feature an image of the band members evolving and use a color scheme of red, white, and black that is conventional for the genre. The magazine advertisement for the album will follow the same color scheme and fonts as the album packaging to help audiences recognize and link it to the band and album.

Question 2 - EvaluationBrad White

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The combination of the music video, Digi-pack, and poster for the album are effective in communicating the pop rock genre and establishing a consistent theme. The video, album cover, and poster all feature the main artist Brad White performing in front of bamboo to tie the elements together. The black and white color scheme is also consistent across materials. The album packaging follows conventions of the pop rock genre through its use of a bold image, font, and layout that is comparable to another example album. This helps communicate the genre and style to the target audience of teenagers and young adults.

Evaluation Question 3Lucy Kiey

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The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.

Punk rock conventionsangeliquebates

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This document discusses conventions of punk rock music videos by analyzing videos from various punk rock artists like Green Day, All American Rejects, Blink-182, Misfits, Nirvana, and Billy Talent. Some common conventions seen across the videos include live band performances, dark settings, bright colors, close-up shots of instruments, underwater footage, and jump cuts between shots. The document also notes elements from specific videos that could be incorporated into the author's own punk rock music video, such as written signs, first-person camera angles, and different lighting effects.

Music Video Production – Mood BoardDeclanTyldsley

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This document provides a mood board and production plan for a music video for the song "Read All About It" by Professor Green featuring Emeli Sande. The music video will tell a narrative story about a young boy going through hard times at home in a housing estate setting. Various cinematography techniques like close-ups, mid shots, and wide shots will be used. Lighting will include back lighting, high key lighting, hard lighting and low key lighting to set the dark and moody tone, with one scene using high key lighting at dusk. The characters will be of varied ages but the same race, portraying the struggles of the young boy.

Music video questionnaire results analysisLizRose2012

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Evaluation Task 1LUCACHIARIN

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This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.

Question 1GeorgeAllard

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My music video challenges some conventions of the drum and bass genre. To achieve the look and feel of an authentic drum and bass video, I storyboarded shots commonly found in the genre like extreme closeups and CCTV footage. I also utilized editing techniques like black and white footage, strobing, and distortion. While most music videos clearly interconnect the narrative and lyrics, my video leaves the narrative vague but still enhances the emotion of the chosen song through hints and a rough storyline. This approach allows audiences to interpret it differently but still question the themes. The video therefore challenges a theory of tightly intertwining lyrics and narrative but still amplifies the mood as the theory suggests.

Final interim critKate Haley

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Kate Haley has been working on her documentary film project over the past several months. She filmed interviews with local youth, began editing the footage in her video editing software, and researched gang culture in Hackney after learning about its prominence from the interviews. She has decided to re-shoot driving scenes to improve the professional quality. Kate plans to finish editing, choose music, design the DVD case and poster, finalize the film title as "Welcome to Hackney," create the DVD, update her blog, and write a final reflection on the project.

Evaluation 1loannak

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The document discusses different genres in the music industry and how they influence conventions in music videos. It focuses on the genre of indie/folk music exemplified by Ben Howard. Key conventions of indie music videos mentioned include a mixture of narrative and performance, simplistic style and locations, visuals relating to the music, use of instruments, and dance emphasizing the soundtrack. The author created a music video for Ben Howard's song "Diamonds" attempting to portray these conventions through locations in a forest, artistic performance with a guitar, and use of dance.

Creating a logomsharrattmedia

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The student has created an artist persona named Tim Starr with a quirky style inspired by musicians like Morrissey and Robert Smith. They are working on designing a digipack to promote their album. Through brainstorming and gathering feedback from their target audience online, they have chosen the album name "Sanity of a Different Kind". This name captures the theme of being different or strange while avoiding a too deterministic meaning. The student will now focus on designing the logo and visual presentation of the artist name and album title on the digipack to successfully brand their artist.

Question 3SalajeeYT

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The students learned several things from receiving audience feedback on their music video project: 1) The song they initially chose was too explicit so they selected a different song that was more appropriate and fit better with the location they found. 2) Feedback from friends noted that the beginning of the video was effective but some effects may not have fit the genre as well as they could have explored more. 3) Additional feedback highlighted that the distortion and RGB effects popular in grime music videos were favorites and they should have used those effects more throughout the video.

DigipakBKini15

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The document discusses how the designer challenged several conventions in designing a digipak album cover and packaging. The designer used a medium shot of the artist instead of a close up, placed the artist's name vertically rather than horizontally on the front cover, made the album title eye-catching rather than small, used a green color scheme rather than monotone related to the artist's ethnicity, included a barcode and record label for genre identification, featured a happy expressive image rather than the artist's instrument in the lyric book, and included a nature image on the CD tray rather than a setting or instrument to convey the theme of the music.

Final interim critKate Haley

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Kate Haley filmed interviews with young people at her church to create a documentary about gang culture in Hackney. She has been editing the footage and doing additional research about gangs in Hackney. Kate plans to reshoot driving scenes this weekend and finish editing by Wednesday. She needs to finalize the documentary title, create DVD packaging, and update her blog with reflections on completing the project.

Conventions Of Music Videosjamsjamsjams

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Music videos employ various camera techniques, editing styles, and mise-en-scene elements to represent the mood and themes of songs. Common shots include long shots, close-ups, and mid shots to emphasize artists, locations, and emotions. Jump cuts are frequently used to transition between scenes. Mise-en-scene arranges performers and props to reflect elements of the song through settings, costumes, and lighting. Different genres also have distinguishing conventions - for example, indie videos often use black and white with dark locations while hip hop features expensive displays of wealth and pop emphasizes bright colors and upbeat emotions.

Andrew goodwin’s theoryjonathontown333

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Andrew Goodwin identifies 5 key areas for analyzing music videos: 1) examining the song's structure and vocals, 2) exploring the narrative and performers, 3) developing the star image, 4) relating visuals to the song, and 5) using technical aspects like camerawork, lighting, and editing. The music video should coherently tell a story that aligns with the song and increases with each viewing through the artist's narration and authentic performance that syncs with the music. Developing the star's image over multiple videos is also important for audience engagement.

Evaluation Question 1Lucy Kiey

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The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.

How effective is the combination of your mainMon Mon

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The document discusses the effectiveness of combining a main music product with ancillary materials like a music video, album cover, and advert. Pink was used consistently across materials to tie them together and represent the artist Nicki Minaj. Different images and poses from the music video were also featured on the album cover and in different angles to create recognition and involvement from the audience. Elements like outfits, movements, and the word "Candy" were kept similar to reinforce the fun, colorful theme between the video and album materials.

Lydia cooke music video ideas powerpointLydiaCharlotteCooke

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Rock music videos conventionsjonathontown123

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Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Common conventions in rock music videos include using dark lighting and outdoor settings to match the mood of songs, as well as facial expressions and body language from artists to express the feelings in their performance. Rapid editing corresponds with upbeat tempos while slower songs use smoother transitions. Narratives often relate to lyrics, either through stories or depictions of live performances.

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The proposal is for a music video featuring Lauren Lane singing a song she wrote about a boy she no longer likes but still misses. The video will show Lauren and actor Ryan Taylor portraying the subjects of the song. In addition to the music video, the proposal includes plans to create a digipak and magazine ad to promote the single. Research was conducted on similar music videos to determine the style. Locations, casting, and equipment needs are outlined. The goal is to produce a high quality, professionally made music video.

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