This document provides a comparison of quantitative and qualitative research approaches. It outlines the key differences between the two approaches in terms of their definitions and goals, design characteristics, sampling methods, data collection techniques, and types of data analyzed. The quantitative approach emphasizes numbers, measurements, and statistical analysis, while the qualitative approach focuses on natural settings, observations, and interpretations to build theory and understand phenomena.
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Tsl 3113
1. TSL 3113: Action Research I
Group members:
Muhammad Akmal
Nur Syahirah
Rosmalia
Siti Norfatin Izzati
2. Contrast Qualitative Approach with
Quantitative Approach
Item
Definition
Goals
Quantitative Approach
Qualitative Approach
• Emphasizes numbers,
measurements, control &
experimentation.
• Traditional scientific research.
• Emphasizes natural settings,
observations, verbal narratives &
interpretations.
• Emerged from sociology.
• Test hypothesis (theory)
• Establish facts
•Show relationships
•Predict
•Statically described
• Build theory
•Develop understanding
•Capture naturally occurring
behaviour
•Describe multiple realities