3. Numbers
? 1 hour 30 minutes
? 4 questions
? 15 marks per question
? 40% of total GCSE grade
AO1 Recall, select and communicate their knowledge and understanding of
media products and the contexts in which they are produced and consumed.
(10%)
AO3 Demonstrate research, planning and presentation skills. (5%)
AO4 Construct and evaluate their own products using creative and technical skills.
(5%)
4. In preparation
? To prepare for the examination, candidates
need to research case studies.
? A brief will be pre-released 4 weeks prior to
the examination date.
? Candidates will need to respond to this brief
in the exam.
5. Skills
AO1: Explain the features of the television news
genre and how it attracts its target audience.
AO3: Explain how your product might attract a
specific target audience.
AO4: Design your own product ¨C either
storyboard or web-page mock-up or
similar and evaluate its effectiveness.
AO1 Recall, select and communicate their knowledge and understanding of
media products and the contexts in which they are produced and consumed.
(10%)
AO3 Demonstrate research, planning and presentation skills. (5%)
AO4 Construct and evaluate their own products using creative and technical skills.
(5%)
6. What is ¡®news¡¯ ?
News
Ross Commission (First Royal Commission on
the Press 1947-1949)
¡°To be news an event must first be interesting
to the public [...] Second, and equally important,
it must be new, and newness is measured [...] in
terms of minutes¡±
7. What is newsworthy?
Watch the following clips and decide why they
are newsworthy:
¨C http://www.bbc.co.uk/news/world-29373288
¨C http://news.sky.com/story/1343410/george-
clooney-ties-knot-in-venice-ceremony
¨C https://www.youtube.com/watch?v=MYDT48bMj
5A
¨C http://www.bbc.co.uk/newsround/29400600
¨C http://www.bbc.co.uk/programmes/p0128v4s
8. What is news? Harcup and O¡¯Neill
(2001)
The power elite: stories concerning powerful
individuals or organisations
Celebrity: stories concerning those already
famous
Entertainment: stories concerning sex and show
business
Surprise: stories containing an element of
surprise
Bad news: Conflict or tragedy
Good news: Stories with positive overtones
Magnitude: Very important world stories
Relevance: Stories which are relevant to the audience
Follow-ups: Developments in stories already in the news
Media agenda: Stories which fit the news organisation¡¯s own
agenda
9. According to Harcup and O¡¯Neill,
Why are the following Channel 4 News
stories newsworthy?
https://www.youtube.com/watch?v=NL7h24Zx7HU
https://www.youtube.com/watch?v=aBwoK_JiMj0
https://www.youtube.com/watch?v=tBsC2tv4wXE
https://www.youtube.com/watch?v=KTXLEAcEgt4
https://www.youtube.com/watch?v=196gYCbJSGE
https://www.youtube.com/watch?v=h7G9V4aVYxg