Twitter 101
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This document provides an overview of Twitter and how to get started using it. It outlines the benefits of Twitter for both businesses and personal use, such as connecting with customers, networking, getting news updates, and more. The document then describes the basic steps for getting started, including choosing a username, adding a photo and bio, finding people to follow, and starting to share information. It also defines common Twitter terms and provides etiquette tips and suggestions for helpful tools.
Twitter 101
- 1. Twitter 101
- 3. Benefits for Businesses • Connect with customers and prospects • Get customer feedback • Networking/business leads • Offer promotions/deals • Drive traffic to your website/blog • Keep and eye on the competition • Stay on top of industry trends/news
- 4. Benefits of Personal Use • Instant feedback/opinion sharing • Breaking news updates • Find great new blogs to read • Networking • Job postings/referrals • Keep up with your favorite band, team, celebrity
- 6. Getting Started Step 1: Choose a username • Can’t be more than 15 characters • Choose something easy to remember • Tie in to your already existing brand • Keep it professional
- 7. Getting Started Step 2: Upload a photo and write bio
- 8. Getting Started • Step 3: Find Interesting People to Follow
- 9. Getting Started Step 4: Start Sharing Information
- 10. Basic Terms to Know Follower • Unlike Facebook, not symmetrical
- 11. Basic Terms to Know Retweet (RT)
- 12. Basic Terms to Know Mention
- 13. Basic Terms to Know Direct Message (DM)
- 14. Basic Terms to Know Hashtag
- 15. Rules and Etiquette 1. Keep your tweets to 140 characters or less. (115-120 to leave enough space for a RT) 2. Engage with others. Don’t just self-promote. 3. Remember your manners.
- 16. Helpful Tools • Download a twitter app to your smartphone • Use a link shortner (bit.ly) • Desktop applications help with organization and scheduling. Ex: TweetDeck, HootSuite