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Twitter Presentation

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This document contains information from a presentation on using Twitter for business purposes. Some key points include: - Twitter can be an easy social media platform for businesses to use because it is free, easy to get started, only requires short messages, and allows reaching many potential customers. - Businesses can use Twitter for customer service, sharing timely industry information and links, following thought leaders, and listening to conversations around their company. - A 70-20-10 formula is suggested for business use of Twitter - 70% sharing resources, 20% collaboration, 10% casual conversation. - Twitter is best used as a listening tool to understand customers and the industry conversation.

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p 801 295 9820 f 801 951 5815 www.鍖uid-studio.net 1065 South 500 West Bountiful, Utah 84010
How many have heard of Facebook? Twitter? LinkedIn? YouTube?
How many are on Facebook? Twitter? LinkedIn? YouTube?
Contact me: Text dyejo to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com
Before we begin . . . I am a firm believer in principlesout of the chute, you should know there is no silver bullet
We all have a circle of influence. Circle of Concern What you care about. People are influenced by those they trust What you can do something about. Circle of Influence
People do not want to be sold tothey want to interact and be heard
You cannot control the conversation, but you can participate in it
The younger your customer, the less credible the traditional hard market- ing sell is
The 4 Ps of marketing (product, price, place, promotion) still exist, but the 3 Rs (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th Rrelationship
What is Twitter? The answer to what are you doing in 140 characters or less
Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitters Growth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
Age Group Unique Audience Composition % Twitters 2-17 250,000 3.6 Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity 1. Twitter, as a service, is free and real time relationships with your customers
Why Twitter might be the easiest social media for your organization to break into for creating brand 1. Twitter, as a service, is free interactivity 2. Getting started is easy and real time relationships with your customers
Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- and real time acters or less) to get your point across relationships with your customers
Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- acters or less) to get your point across and real time 4. Multitudes of prospects and customers relationships with can get your updates your customers
Why Twitter might be the easiest social media for your organization 1. Twitter, as a service, is free to break into for 2. Getting started is easy creating brand 3. It only takes seconds (and 140 char- interactivity acters or less) to get your point across 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesnt have to be a time- your customers consuming activity
Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- creating brand acters or less) to get your point across interactivity 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesnt have to be a time- your customers consuming activity 6. Google loves tweets (and you should too!)
Why Twitter might be the easiest 1. Twitter, as a service, is free social media for 2. Getting started is easy your organization 3. It only takes seconds (and 140 char- to break into for acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesnt have to be a time- relationships with consuming activity your customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
Why Twitter might 1. Twitter, as a service, is free be the easiest 2. Getting started is easy social media for 3. It only takes seconds (and 140 char- your organization acters or less) to get your point across to break into for 4. Multitudes of prospects and customers creating brand can get your updates interactivity 5. It doesnt have to be a time- and real time consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
How do I access Twitter? Web and mobile devices via web and freestanding applications
Three types of messages
1-Standard message visible to all your followers
2-@ messages only visible to those followers who are also following the recipient
3-Direct Messages only available to the recipient
How do I let people know I am on 1. Put it on your e-mail signature and Twitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweetsInteract! 4. Find people who are talking about your company and follow them
How do businesses use Twitter?
service-oriented businesses Use Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is dropped into a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example
Socialmention.com allows you to search social media more extensively
information-based businesses Use Twitter to provide information that is relevant, timely, and interesting You can embed links (can compress links through is.gd or tinyurl.com to save characters) Your goal is to become a trusted information source an expert--a veritable storehouse of knowledge You can tweet more as a company, not as a person
Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites 3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps
Twitter is a great LISTENING tool
Top 100 Twitter Tools Tweetlaterrepetition is not a bad thing
70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting, collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is chit-chat-hows-your-hat stuff. It is in these trivial details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. Angela Maiers, educator, author, blogger
Social Media in less than an hour a day
Inthisweek
Utah Business Magazine
Utah Business Magazine Twitter: 1634 followers Facebook Page: 54 fans Facebook Group: 304 members
Social media has allowed Utah Business to garner more participation with our subscribers than ever before. Social media has created online channels for the business community to participate in within Utah... social networks are just the place where people go, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people. Jared Preusz, Utah Business Magazine
Comcast
Comcast uses @comcastcares to help with customer service
@comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
Frank helps customers in real-time
Comcast receives a lot of press (and a lot of happy customers) for this unique way of interacting with their customer base
Zappos.com
CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
433 Zappos associates are on Twitter
Zappos uses Twitter for customer contests and customer service
Zappos gets a lot of press for their unique approach to customer service and advertising
Skittles is now doing some fun things . . .
Skittles is now doing some fun things . . .
Contact me: Text dyejo to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com

More Related Content

Twitter Presentation

  • 1. p 801 295 9820 f 801 951 5815 www.鍖uid-studio.net 1065 South 500 West Bountiful, Utah 84010
  • 2. How many have heard of Facebook? Twitter? LinkedIn? YouTube?
  • 4. Contact me: Text dyejo to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com
  • 5. Before we begin . . . I am a firm believer in principlesout of the chute, you should know there is no silver bullet
  • 6. We all have a circle of influence. Circle of Concern What you care about. People are influenced by those they trust What you can do something about. Circle of Influence
  • 7. People do not want to be sold tothey want to interact and be heard
  • 8. You cannot control the conversation, but you can participate in it
  • 9. The younger your customer, the less credible the traditional hard market- ing sell is
  • 10. The 4 Ps of marketing (product, price, place, promotion) still exist, but the 3 Rs (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th Rrelationship
  • 11. What is Twitter? The answer to what are you doing in 140 characters or less
  • 12. Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
  • 13. A lot of people ask: Why would anyone want to do this?
  • 14. Twitters Growth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
  • 15. Age Group Unique Audience Composition % Twitters 2-17 250,000 3.6 Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
  • 16. Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity 1. Twitter, as a service, is free and real time relationships with your customers
  • 17. Why Twitter might be the easiest social media for your organization to break into for creating brand 1. Twitter, as a service, is free interactivity 2. Getting started is easy and real time relationships with your customers
  • 18. Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- and real time acters or less) to get your point across relationships with your customers
  • 19. Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- acters or less) to get your point across and real time 4. Multitudes of prospects and customers relationships with can get your updates your customers
  • 20. Why Twitter might be the easiest social media for your organization 1. Twitter, as a service, is free to break into for 2. Getting started is easy creating brand 3. It only takes seconds (and 140 char- interactivity acters or less) to get your point across 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesnt have to be a time- your customers consuming activity
  • 21. Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- creating brand acters or less) to get your point across interactivity 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesnt have to be a time- your customers consuming activity 6. Google loves tweets (and you should too!)
  • 22. Why Twitter might be the easiest 1. Twitter, as a service, is free social media for 2. Getting started is easy your organization 3. It only takes seconds (and 140 char- to break into for acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesnt have to be a time- relationships with consuming activity your customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
  • 23. Why Twitter might 1. Twitter, as a service, is free be the easiest 2. Getting started is easy social media for 3. It only takes seconds (and 140 char- your organization acters or less) to get your point across to break into for 4. Multitudes of prospects and customers creating brand can get your updates interactivity 5. It doesnt have to be a time- and real time consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
  • 24. How do I access Twitter? Web and mobile devices via web and freestanding applications
  • 25. Three types of messages
  • 27. 2-@ messages only visible to those followers who are also following the recipient
  • 29. How do I let people know I am on 1. Put it on your e-mail signature and Twitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweetsInteract! 4. Find people who are talking about your company and follow them
  • 30. How do businesses use Twitter?
  • 31. service-oriented businesses Use Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is dropped into a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example
  • 32. Socialmention.com allows you to search social media more extensively
  • 33. information-based businesses Use Twitter to provide information that is relevant, timely, and interesting You can embed links (can compress links through is.gd or tinyurl.com to save characters) Your goal is to become a trusted information source an expert--a veritable storehouse of knowledge You can tweet more as a company, not as a person
  • 34. Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites 3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps
  • 35. Twitter is a great LISTENING tool
  • 36. Top 100 Twitter Tools Tweetlaterrepetition is not a bad thing
  • 37. 70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting, collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is chit-chat-hows-your-hat stuff. It is in these trivial details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. Angela Maiers, educator, author, blogger
  • 38. Social Media in less than an hour a day
  • 41. Utah Business Magazine Twitter: 1634 followers Facebook Page: 54 fans Facebook Group: 304 members
  • 42. Social media has allowed Utah Business to garner more participation with our subscribers than ever before. Social media has created online channels for the business community to participate in within Utah... social networks are just the place where people go, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people. Jared Preusz, Utah Business Magazine
  • 44. Comcast uses @comcastcares to help with customer service
  • 45. @comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
  • 46. Frank helps customers in real-time
  • 47. Comcast receives a lot of press (and a lot of happy customers) for this unique way of interacting with their customer base
  • 49. CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
  • 50. 433 Zappos associates are on Twitter
  • 51. Zappos uses Twitter for customer contests and customer service
  • 52. Zappos gets a lot of press for their unique approach to customer service and advertising
  • 53. Skittles is now doing some fun things . . .
  • 54. Skittles is now doing some fun things . . .
  • 55. Contact me: Text dyejo to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com