"Twitter: what's all the fuss about?" / Jenni Lloyd @ Revolution Forum / November 2009
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A telescopic whistle-stop tour of Twitter: what it is, how it works, what's new, how it fits in with current trends, who's using it for what and why does it matter. Presented at the Revolution Forum at the Oxford Belfry in November 2009.
"Twitter: what's all the fuss about?" / Jenni Lloyd @ Revolution Forum / November 2009
- 1. Twitter whats all the fuss about? jenni lloyd / strategy director / nixonmcinnes
- 2. hello! Im Jenni Lloyd im strategy director at social media agency nixonmcinnes
- 3. we help connect brands with people through the social web The UKs largest dedicated team of social media specialists; founded in 2000 Full service social media agency: strategy, network mapping, outreach, design, build & community management Thought leaders: instigators of MeasurementCamp
- 4. a little bit of social proof :)
- 5. what is it? how does it work? whats new? how does it fit in with current trends? whos using it & what for? why does it matter? lets talk twitter
- 6. hands up who has a personal twitter account? has tweeted in the last 48 hrs? promotes an organisation through twitter? can measure (and confidently explain) the value?
- 7. lets start with how it all works
- 8. Twitter enables friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages of 140 characters or less. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.
- 9. it started in 2006, but exploded in 2009 Sept 2009: 50,000,000 accounts active accounts unique visitors to Twitter over the last year: Compete.com
- 11. anatomy of a tweet username message - 140 characters or less favourite this tweet avatar timestamp app reply to this tweet
- 12. how tweets spread retweet @reply URL shortener #hashtag
- 13. #Skittles has changed its entire homepage to a Twitter search - brave! http://skittles.com/ #skittles lists nster s fo #Skittles has changed its entire homepage to a Twitter search - brave! bo http://skittles.com/ al ll #skittles m ow e RT @mashable rs #Skittles has changed its entire homepage to a Twitter search - brave!... m a RT mashable #Skittles has changed its sh entire... ab les follower juxtapozed RT@mashable #Skittles has changed ju malbonster s its entire homepage to xt a Twitter search - brave!... ap ozeds follo #Skittles has changed its entire homepage to a Twitter search - w er s brave! http://skittles.com/ RT @mashable #Skittles has changed its entire #skittles homepage to a Twitter... mashable http://www.slideshare.net/madebymany/twitter-whats-all-the-fuss-about-1111019
- 15. trending topics
- 16. lists allow greater discovery
- 17. twitter capitalises on some key current themes
- 18. twitter is open co-tweet twitpic tweetdeck Text hootsuite twistori ?
- 19. twitter is real time
- 20. twitter is an echo chamber 22,000 complaints to the PCC, withdrawal of ads & an apology illustration courtesy of @rossbreadmore
- 21. yeah, yeah - but what about marketing?
- 22. twitter is used for campaigns
- 23. twitter is a customer service channel
- 24. twitter is a sales channel
- 25. twitter engages TV viewers
- 26. twitter gives objects a voice
- 27. twitter connects people in real life
- 28. a client perspective were using Twitter as a pilot - a way of its the fastest way for learning about real customers to get a reaction time interaction in real time - faster than tech with consumers support, customer care or quality control - weve had to speed up internally in its a lot more personal - and order to react were still trying to get to grips with what that means & how we do it... are the people communicating the right people to do so? what is the persona and how is it generated? thanks to Mike Heroys @ Coca-Cola
- 29. but twitters just one tool... its not a social media strategy
- 30. its really about something bigger
- 31. its about a fundamental shift
- 32. from the time when we relied on our websites as a destination build it and they will come (and well drive shed -loads of traffic through advertising)
- 33. brand sites are seeing a decline in traffic daily unique visitors / july 07 - july 09 from Google trends http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
- 34. whilst social networks are growing daily unique visitors / july 07 - july 09 from Google trends http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
- 35. we need to recognise that our customers are playing elsewhere
- 36. if we want to talk to them we need to be where the conversation is
- 37. we need to be useful and we need to be wherever they want us to be
- 38. we now have a platform that creates both expressive power and audience size. Every new user is a potential creator and consumer, and an audience whose members can co-operate directly with one another, many to many, is a former audience. Clay Shirky / writer. teacher. consultant / shirky.com The broadcast model of communication is dead
- 39. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now its the people who are taking control. Rupert Murdoch* / Media Magnate / Wired Magazine / July 2006 * Rupert Murdoch said this in 2006!
- 40. how will your organisation thrive in a world of connected consumers?
- 41. over to you... thank you for listening - please keep in touch nixonmcinnes.co.uk jenni@nixonmcinnes.co.uk twitter.com/jennilloyd
Editor's Notes
- brought about by cheap, easy, mass access to a global publishing platform
- What do tose consumers look like? How do they spend their time?