Type of customer's needs
Download as PPTX, PDF1 like2,557 views
The document outlines different types of customer needs: stated needs are what customers explicitly ask for, real needs cover what stated needs actually represent, unstated needs are what customers expect but do not request, delight needs would please customers if provided unexpectedly, and secret needs are those customers do not express.
1 of 8
Download to read offline
Recommended
Porters Five Forces Model of Competitive Analysis
Porters Five Forces Model of Competitive AnalysisHitaksha Puthran
油
The document provides an overview of Porter's Five Forces analysis framework. It describes the five competitive forces as threats of new entry, power of suppliers, power of buyers, threat of substitutes, and competitive rivalry. For each force, it outlines factors that determine the degree of competitive pressure, and provides examples of how each force applies to industries like fast food, automotive manufacturing, and telecommunications. The purpose of Porter's model is to help companies assess the competitive environment of an industry in order to develop effective business strategies.Marketing plan of an android app- Nykaa presentation
Marketing plan of an android app- Nykaa presentationSutapa Nandy
油
Nykaa is an Indian e-commerce company that sells beauty and wellness products. It targets modern women aged 18-50 through niche marketing. While competitors like Amazon sell various products, Nykaa focuses only on cosmetics, providing a wide selection at relatively lower prices. Nykaa engages customers through social media, blogs, videos and offers to build loyalty. It aims to expand within India and neighboring countries through data-driven targeting.Consumer psychology and pricing
Consumer psychology and pricingleader443
油
Consumer psychology and pricing can be used to influence how customers perceive the value of products and services. Customers will judge whether prices are too high, too low, or fair based on their experiences and knowledge of market prices. Presenting discounts, sales, or limited availability can create a perception of value and encourage purchases. Reference pricing, where customers compare prices to expectations, also impacts perceptions. Companies employ various strategies like promotional pricing, differentiated pricing, and psychological discounting to influence perceptions.Fogg Deodorant and Market Analysis
Fogg Deodorant and Market AnalysisDivya Sharma
油
The document discusses Fogg's marketing strategy for expanding in the deodorant market in India. It provides an overview of the growing deodorant market in India and Fogg's strengths in having a differentiated product that is liquid-based rather than gas-based. The marketing strategy discusses market segmentation targeting young urban consumers, and expanding product offerings while continuing innovative advertising campaigns. Future plans include increasing market share through new product lines and research/development.Nykaa.com ppt
Nykaa.com pptSsirSsin
油
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!Ge nine(9) cell matrix
Ge nine(9) cell matrixHpm India
油
The document discusses the GE Nine Cell Matrix, which is a portfolio analysis tool developed by McKinsey & Company for General Electric in the 1970s. It evaluates business units based on their market attractiveness and business strength. Market attractiveness depends on factors like market size, growth rate, and profit margins. Business strength is assessed by metrics such as market share, brand strength, and competitiveness. The matrix plots business units into nine cells that indicate whether a unit should be invested in, maintained, or harvested. It provides a more nuanced analysis than the Boston Consulting Group matrix.Theories of Selling
Theories of SellingTrinity Dwarka
油
Theories of Selling
1. AIDAS theory
2.Right set of circumstances theory
3.Buying-formula theory
4.Behavioural equation theory
Securing Attention
Gaining Interest
Inducing Actions:
J.A Howard
Non-triggering cues
Triggering cues:
Informational cues
A Reinforcement
Specific product information cuesMamaearth ppt
Mamaearth pptPraveenDhote4
油
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
BCG matrix with example
BCG matrix with exampleMayur Narole
油
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, resource allocation, and divestment decisions.Non traditional retail format
Non traditional retail formatRajnish Tiwari
油
This document discusses various non-traditional retail formats including direct selling, vending machines, e-retailing, and television home shopping. Direct selling involves independent sales representatives marketing and selling products directly to consumers. Direct selling in India is growing over 30% annually and Amway is the largest direct selling company. Benefits of direct selling include socializing, flexible schedules, earning extra income, and owning your own business. Vending machines automatically dispense products to customers. E-retailing is the selling of retail goods online, with books, electronics, clothing, and media making up most online sales in India. Television home shopping allows customers to watch products demonstrated on TV and place orders.Strategic intent
Strategic intentJaswinder Singh
油
The document discusses strategic intent and the balanced scorecard approach to strategic management. It defines strategic intent as the purpose and direction an organization aims to achieve. Key elements of strategic intent include vision, mission, goals, and objectives. These elements form a hierarchy with the vision at the top as the long-term goal, followed by the mission which articulates how the vision will be achieved, then specific goals and objectives with metrics to evaluate performance. The balanced scorecard framework translates strategic intent into objectives and measures across financial, customer, internal process, and learning/growth perspectives.Lakme Marketing Strategy
Lakme Marketing StrategyGajendra Kumar Yadav
油
Lakm辿 is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakm辿 offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.STP of L'oreal india 
STP of L'oreal india Disha Thakkar
油
LOreals methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although LOreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, LOreal could see massive profits and success in India. In thiscase we believe LOreal should target the Men.Sales Force Management Presentation 1
Sales Force Management Presentation 1Syed Ahmed Hussain
油
The document discusses sales force management. It covers several topics in 3 sentences or less each: introduction to sales and its reputation; types of sales organizations and sizes; objectives of a sales force like prospecting and selling; strategies for reps to work with customers; common structures like territorial and product based; determining size based on workload and call frequency; recruitment, selection, training, supervision, motivation, evaluation, and compensation of sales forces.Presentation of d mart
Presentation of d martganaraya
油
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.Porter's Generic Strategies 
Porter's Generic Strategies Ryan Braganza
油
The document discusses Porter's three generic strategies: cost leadership, differentiation, and focus. It provides details on each strategy, including the strengths companies need to successfully implement each one and risks involved. It gives examples of companies like McDonalds, Apple, Medimix, and PepsiCo that have used cost leadership, differentiation, or focus strategies.Retail Analysis: Shoppers Stop
Retail Analysis: Shoppers StopDeepali Agarwal
油
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.Sales quota and sales territory
Sales quota and sales territoryTribhuvan University
油
This document discusses sales quotas and quota setting procedures. It defines what sales quotas are and their purposes. There are different types of sales quotas, including sales volume quotas, profit quotas, and activity quotas. The document outlines the quota setting procedure which involves setting parameters, adding expected growth, and allocating individual quotas. Sales territories are also discussed, including what they are, different types, and elements of territory management.Porter's Generic Strategies with examples
Porter's Generic Strategies with examplesdipalij07
油
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)Marketing management case studies
Marketing management case studiesMobeena Sk
油
This document discusses Nokia's pricing strategy for its mobile phones. It analyzes how Nokia prices its products competitively to ensure profit margins while maximizing revenue. Nokia segments the market and positions its products differently - as premium for high-end customers, best alternative for middle segment, and good value for low-end customers. The pricing strategy follows a skimming approach, starting high and gradually lowering prices over time as products move down segments. Examples are given of Nokia phone models from 2000-2005 to illustrate how prices decreased significantly over the years as competition increased and markets evolved.Market Segmentation
Market SegmentationBryan Agustin Oculam
油
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.Various levels Strategy of HUL ,Value-chain Analysis of Nestle
Various levels Strategy of HUL ,Value-chain Analysis of NestleRavi Sah
油
Hindustan Unilever Limited (HUL) pursues several strategies at different levels. At the corporate level, HUL expands through takeovers and joint ventures of companies in various product categories. At the business level, HUL focuses on product innovation, developing new markets, aggressive price cuts, and high investment in advertising. At the operational level, HUL builds capabilities through extensive training and develops efficient supply chain management through techniques like running production lines continuously and quick changeovers. The document also provides a brief definition of value chain analysis and mentions that a subsequent analysis will examine Nestle's primary and support activities.BCG Matrix of Nestle
BCG Matrix of NestleSakif Ryhan
油
This document discusses Nestle's product portfolio using the BCG matrix. It analyzes four product categories: Stars, Cash Cows, Question Marks, and Dogs. Nescafe coffee brands are Stars with a high market share and growth rate in Bangladesh. Milk and noodles are Cash Cows that generate repeat purchases but have slower growth. Kit Kat chocolate has potential but lacks market share as a Question Mark. Other products like ice cream have never become power brands and are considered Dogs with low share and growth. The document recommends diversifying with new products, increasing investment in lower share items, using cash cows to support Dogs, and repositioning Question Marks.Distribution channel of asian paint
Distribution channel of asian paintShaneel Patodi
油
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.SERVICE MARKETING AND RETAIL MARKETING Shivaji University Syllabus
SERVICE MARKETING AND RETAIL MARKETING Shivaji University SyllabusIshwar Bulbule
油
MBA Semester 3 , Shivaji University Syllabus
Marketing Specialization
Not Official notes from university student madeCore competencies
Core competenciesSHUBHAM MANTRI
油
Core competencies are a firm's unique skills and abilities that distinguish it in the marketplace. They fulfill three criteria: provide access to markets, contribute significantly to customer benefits, and are difficult for competitors to imitate. The document discusses how core competencies facilitate strategy, innovation, and competitive advantage. It provides examples of companies like Apple, 3M, and Starbucks that have differentiated themselves through core competencies. The core competence model outlines how resources, capabilities, competitive advantage, and strategy are related. Management must identify and build upon a company's core competencies to develop successful long-term strategies.Chapter 1 sales management strategy sales and distribution management
Chapter 1 sales management strategy sales and distribution managementIndrasen Shahi
油
This document discusses sales management strategies and the role of sales managers. It covers the definition of sales management, the importance of relationship-based selling, steps for designing and managing a sales force, duties and responsibilities of sales managers, and tips for sales manager success. Key aspects include planning, directing, motivating and evaluating personal selling teams; developing positive customer relationships; and organizing sales activities to meet company objectives and standards.Service Encounter 
Service Encounter NirajChaudhari23
油
This document discusses service encounters from a lecture presented by Dr. Niraj Chaudhari. It defines a service encounter as the initial interaction between a customer and service provider. More than half of multinational corporations are involved in providing services, making the study of service encounters increasingly important. The document goes on to discuss the triad of a service encounter, its characteristics, types, elements, and the role of technology. It also examines self-service, customer-dominated encounters, contact personnel-dominated encounters, and service organization-dominated encounters. Finally, it briefly mentions the functions, models, control, and design of service organizations.Marketing Research: Introduction
Marketing Research: IntroductionNeeti Naag
油
Marketing research involves identifying problems or opportunities, collecting data through various methods, analyzing the information, and disseminating the results to aid in decision making. There are two main types: problem identification research looks at potential future issues, like market trends or forecasts, while problem solving research addresses existing problems or opportunities, such as improving segmentation, products, pricing, or distribution strategies.Digital Marketing: Tools
Digital Marketing: ToolsNeeti Naag
油
This document discusses various digital marketing tools, including search engine optimization, search engine marketing, content marketing, video marketing, email marketing, social media marketing, ephemeral marketing, remarketing, influencer marketing, online PR, and marketing automation. It provides brief definitions and explanations of each tool, highlighting their uses in promoting products, services, and brands online through both organic and paid methods.More Related Content
What's hot (20)
BCG matrix with example
BCG matrix with exampleMayur Narole
油
The document discusses the Boston Consulting Group (BCG) Matrix, which classifies business units into four categories based on their relative market share and market growth rate: Question Marks, Stars, Cash Cows, and Dogs. Question Marks have high growth but low market share, requiring high investment. Stars have high growth and market share but also require heavy investment. Cash Cows have low growth but high market share, generating cash with little investment. Dogs have low growth and market share and are cash traps. The BCG Matrix helps assess a product portfolio, cash demands, resource allocation, and divestment decisions.Non traditional retail format
Non traditional retail formatRajnish Tiwari
油
This document discusses various non-traditional retail formats including direct selling, vending machines, e-retailing, and television home shopping. Direct selling involves independent sales representatives marketing and selling products directly to consumers. Direct selling in India is growing over 30% annually and Amway is the largest direct selling company. Benefits of direct selling include socializing, flexible schedules, earning extra income, and owning your own business. Vending machines automatically dispense products to customers. E-retailing is the selling of retail goods online, with books, electronics, clothing, and media making up most online sales in India. Television home shopping allows customers to watch products demonstrated on TV and place orders.Strategic intent
Strategic intentJaswinder Singh
油
The document discusses strategic intent and the balanced scorecard approach to strategic management. It defines strategic intent as the purpose and direction an organization aims to achieve. Key elements of strategic intent include vision, mission, goals, and objectives. These elements form a hierarchy with the vision at the top as the long-term goal, followed by the mission which articulates how the vision will be achieved, then specific goals and objectives with metrics to evaluate performance. The balanced scorecard framework translates strategic intent into objectives and measures across financial, customer, internal process, and learning/growth perspectives.Lakme Marketing Strategy
Lakme Marketing StrategyGajendra Kumar Yadav
油
Lakm辿 is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakm辿 offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.STP of L'oreal india
STP of L'oreal india Disha Thakkar
油
LOreals methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although LOreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, LOreal could see massive profits and success in India. In thiscase we believe LOreal should target the Men.Sales Force Management Presentation 1
Sales Force Management Presentation 1Syed Ahmed Hussain
油
The document discusses sales force management. It covers several topics in 3 sentences or less each: introduction to sales and its reputation; types of sales organizations and sizes; objectives of a sales force like prospecting and selling; strategies for reps to work with customers; common structures like territorial and product based; determining size based on workload and call frequency; recruitment, selection, training, supervision, motivation, evaluation, and compensation of sales forces.Presentation of d mart
Presentation of d martganaraya
油
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.Porter's Generic Strategies
Porter's Generic Strategies Ryan Braganza
油
The document discusses Porter's three generic strategies: cost leadership, differentiation, and focus. It provides details on each strategy, including the strengths companies need to successfully implement each one and risks involved. It gives examples of companies like McDonalds, Apple, Medimix, and PepsiCo that have used cost leadership, differentiation, or focus strategies.Retail Analysis: Shoppers Stop
Retail Analysis: Shoppers StopDeepali Agarwal
油
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.Sales quota and sales territory
Sales quota and sales territoryTribhuvan University
油
This document discusses sales quotas and quota setting procedures. It defines what sales quotas are and their purposes. There are different types of sales quotas, including sales volume quotas, profit quotas, and activity quotas. The document outlines the quota setting procedure which involves setting parameters, adding expected growth, and allocating individual quotas. Sales territories are also discussed, including what they are, different types, and elements of territory management.Porter's Generic Strategies with examples
Porter's Generic Strategies with examplesdipalij07
油
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)Marketing management case studies
Marketing management case studiesMobeena Sk
油
This document discusses Nokia's pricing strategy for its mobile phones. It analyzes how Nokia prices its products competitively to ensure profit margins while maximizing revenue. Nokia segments the market and positions its products differently - as premium for high-end customers, best alternative for middle segment, and good value for low-end customers. The pricing strategy follows a skimming approach, starting high and gradually lowering prices over time as products move down segments. Examples are given of Nokia phone models from 2000-2005 to illustrate how prices decreased significantly over the years as competition increased and markets evolved.Market Segmentation
Market SegmentationBryan Agustin Oculam
油
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.Various levels Strategy of HUL ,Value-chain Analysis of Nestle
Various levels Strategy of HUL ,Value-chain Analysis of NestleRavi Sah
油
Hindustan Unilever Limited (HUL) pursues several strategies at different levels. At the corporate level, HUL expands through takeovers and joint ventures of companies in various product categories. At the business level, HUL focuses on product innovation, developing new markets, aggressive price cuts, and high investment in advertising. At the operational level, HUL builds capabilities through extensive training and develops efficient supply chain management through techniques like running production lines continuously and quick changeovers. The document also provides a brief definition of value chain analysis and mentions that a subsequent analysis will examine Nestle's primary and support activities.BCG Matrix of Nestle
BCG Matrix of NestleSakif Ryhan
油
This document discusses Nestle's product portfolio using the BCG matrix. It analyzes four product categories: Stars, Cash Cows, Question Marks, and Dogs. Nescafe coffee brands are Stars with a high market share and growth rate in Bangladesh. Milk and noodles are Cash Cows that generate repeat purchases but have slower growth. Kit Kat chocolate has potential but lacks market share as a Question Mark. Other products like ice cream have never become power brands and are considered Dogs with low share and growth. The document recommends diversifying with new products, increasing investment in lower share items, using cash cows to support Dogs, and repositioning Question Marks.Distribution channel of asian paint
Distribution channel of asian paintShaneel Patodi
油
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.SERVICE MARKETING AND RETAIL MARKETING Shivaji University Syllabus
SERVICE MARKETING AND RETAIL MARKETING Shivaji University SyllabusIshwar Bulbule
油
MBA Semester 3 , Shivaji University Syllabus
Marketing Specialization
Not Official notes from university student madeCore competencies
Core competenciesSHUBHAM MANTRI
油
Core competencies are a firm's unique skills and abilities that distinguish it in the marketplace. They fulfill three criteria: provide access to markets, contribute significantly to customer benefits, and are difficult for competitors to imitate. The document discusses how core competencies facilitate strategy, innovation, and competitive advantage. It provides examples of companies like Apple, 3M, and Starbucks that have differentiated themselves through core competencies. The core competence model outlines how resources, capabilities, competitive advantage, and strategy are related. Management must identify and build upon a company's core competencies to develop successful long-term strategies.Chapter 1 sales management strategy sales and distribution management
Chapter 1 sales management strategy sales and distribution managementIndrasen Shahi
油
This document discusses sales management strategies and the role of sales managers. It covers the definition of sales management, the importance of relationship-based selling, steps for designing and managing a sales force, duties and responsibilities of sales managers, and tips for sales manager success. Key aspects include planning, directing, motivating and evaluating personal selling teams; developing positive customer relationships; and organizing sales activities to meet company objectives and standards.Service Encounter
Service Encounter NirajChaudhari23
油
This document discusses service encounters from a lecture presented by Dr. Niraj Chaudhari. It defines a service encounter as the initial interaction between a customer and service provider. More than half of multinational corporations are involved in providing services, making the study of service encounters increasingly important. The document goes on to discuss the triad of a service encounter, its characteristics, types, elements, and the role of technology. It also examines self-service, customer-dominated encounters, contact personnel-dominated encounters, and service organization-dominated encounters. Finally, it briefly mentions the functions, models, control, and design of service organizations.More from Neeti Naag (20)
Marketing Research: Introduction
Marketing Research: IntroductionNeeti Naag
油
Marketing research involves identifying problems or opportunities, collecting data through various methods, analyzing the information, and disseminating the results to aid in decision making. There are two main types: problem identification research looks at potential future issues, like market trends or forecasts, while problem solving research addresses existing problems or opportunities, such as improving segmentation, products, pricing, or distribution strategies.Digital Marketing: Tools
Digital Marketing: ToolsNeeti Naag
油
This document discusses various digital marketing tools, including search engine optimization, search engine marketing, content marketing, video marketing, email marketing, social media marketing, ephemeral marketing, remarketing, influencer marketing, online PR, and marketing automation. It provides brief definitions and explanations of each tool, highlighting their uses in promoting products, services, and brands online through both organic and paid methods.Digital Marketing: Opportunities and Challenges
Digital Marketing: Opportunities and ChallengesNeeti Naag
油
The presentation covers opportunities and challenges in using digital marketing as a tool by companies. Marketing 
Marketing Neeti Naag
油
Marketing involves creating products and services with value for customers, communicating information about those offerings to potential buyers, and distributing and exchanging them at an established price. The goal of marketing is to match what companies can provide with what customers want to buy. Quote for Management Students
Quote for Management StudentsNeeti Naag
油
Every one says business is about an idea. But I feel all have some business idea so the business is about converting an idea into reality4 A's of marketing
4 A's of marketingNeeti Naag
油
The 4A's of Marketing document outlines four key factors - Acceptability, Affordability, Accessibility, and Awareness - that determine customer value from a product or service. Acceptability refers to a product meeting customer needs and expectations. Affordability means customers can afford and are willing to pay for a product. Accessibility is when customers can easily buy and use a product. Awareness is when customers have enough information about a product's features, benefits, and brand.
Management Quote 5
Management Quote 5Neeti Naag
油
Management quotes to make a student understand the reality of work-life System Approach of Management
System Approach of ManagementNeeti Naag
油
The presentation explains the system approach, types, sub-system, features, benefits, and limitation of system approachManagement approaches
Management approachesNeeti Naag
油
This document outlines four management approaches: the classical approach focuses on cutting costs and increasing profits with no concern for employees; the quantitative approach takes a systems view and uses numbers/statistics; the behavioural approach considers the importance of humans; and the contemporary approach acts according to the situation and is contingent on factors.What can be marketed?
What can be marketed?Neeti Naag
油
Marketing is required for almost everything. This presentation is a pictorial representation of entities that can be marketed. Personal Interview
Personal InterviewNeeti Naag
油
This document provides guidance on preparing for and having a successful job interview. It outlines the steps to take before, during, and after an interview including doing research on the company and job, practicing answers to common questions, dressing professionally, maintaining good body language and communication, and following up after the interview. The key messages are to present yourself with confidence, prepare thoroughly by researching the opportunity and practicing your responses, and make a strong first impression through your appearance, demeanor and how you conduct yourself.
Quote for Management students
Quote for Management studentsNeeti Naag
油
The quote is to inspire students to learn from a piggy bank which holds different types of coins without any problem and discriminationQuote for Management Students:2
Quote for Management Students:2Neeti Naag
油
Making student realize how important it is to understand any situation in totality. Five things you need to manage at work for being successful
Five things you need to manage at work for being successfulNeeti Naag
油
The presentation covers time management, expectation management, boss management, coworker management and self-brand management to be successful in life. Learning to manage these five things will make your life comfortable and your office life smoothNetworking for SELF BRAND
Networking for SELF BRANDNeeti Naag
油
Networking involves using personal social networks like Facebook and Snapchat, global networks like Twitter and YouTube, and professional networks like LinkedIn and Xing. When networking online, be careful about what you post, share, and write comments about.Cultural shock
Cultural shockNeeti Naag
油
This document discusses cultural baggage and understanding differences in closeness, touch, eye contact, time value, and communication between cultures. It emphasizes understanding yourself, being aware of differences, and accepting cultural differences to reduce culture shock.Management is Not Just for Managers
Management is Not Just for ManagersNeeti Naag
油
The presentation covers five important dimensions of management required by everyone in their career. Time management, Expectation management, Boss management, Coworkers management, and self-brand management are discussed to have a smooth career and life.Recently uploaded (20)
Administrative bodies( D and C Act, 1940
Administrative bodies( D and C Act, 1940P.N.DESHMUKH
油
These presentation include information about administrative bodies such as D.T.A.B
CDL AND DCC, etc.Azure Administrator Interview Questions By ScholarHat
Azure Administrator Interview Questions By ScholarHatScholarhat
油
Azure Administrator Interview Questions By ScholarHat
Chapter 2. Strategic Management: Corporate Governance.pdf
Chapter 2. Strategic Management: Corporate Governance.pdfRommel Regala
油
This course provides students with a comprehensive understanding of strategic management principles, frameworks, and applications in business. It explores strategic planning, environmental analysis, corporate governance, business ethics, and sustainability. The course integrates Sustainable Development Goals (SDGs) to enhance global and ethical perspectives in decision-making.Comprehensive Guide to Antibiotics & Beta-Lactam Antibiotics.pptx
Comprehensive Guide to Antibiotics & Beta-Lactam Antibiotics.pptxSamruddhi Khonde
油
Comprehensive Guide to Antibiotics & Beta-Lactam Antibiotics
Antibiotics have revolutionized medicine, playing a crucial role in combating bacterial infections. Among them, Beta-Lactam antibiotics remain the most widely used class due to their effectiveness against Gram-positive and Gram-negative bacteria. This guide provides a detailed overview of their history, classification, chemical structures, mode of action, resistance mechanisms, SAR, and clinical applications.
What Youll Learn in This Presentation
History & Evolution of Antibiotics
Cell Wall Structure of Gram-Positive & Gram-Negative Bacteria
Beta-Lactam Antibiotics: Classification & Subtypes
Penicillins, Cephalosporins, Carbapenems & Monobactams
Mode of Action (MOA) & Structure-Activity Relationship (SAR)
Beta-Lactamase Inhibitors & Resistance Mechanisms
Clinical Applications & Challenges.
Why You Should Check This Out?
Essential for pharmacy, medical & life sciences students.
Provides insights into antibiotic resistance & pharmaceutical trends.
Useful for healthcare professionals & researchers in drug discovery.
Swipe through & explore the world of antibiotics today!
Like, Share & Follow for more in-depth pharma insights!RRB ALP CBT 2 RAC Question Paper MCQ (Railway Assistant Loco Pilot)
RRB ALP CBT 2 RAC Question Paper MCQ (Railway Assistant Loco Pilot)SONU HEETSON
油
RRB ALP CBT 2 RAC Question Paper MCQ PDF Free Download. Railway Assistant Loco Pilot Mechanic Refrigeration and Air Conditioning Important Questions.Dot NET Core Interview Questions PDF By ScholarHat
Dot NET Core Interview Questions PDF By ScholarHatScholarhat
油
Dot NET Core Interview Questions PDF By ScholarHat
Interim Guidelines for PMES-DM-17-2025-PPT.pptx
Interim Guidelines for PMES-DM-17-2025-PPT.pptxsirjeromemanansala
油
This is the latest issuance on PMES as replacement of RPMS. Kindly message me to gain full access of the presentation. One Click RFQ Cancellation in Odoo 18 - Odoo 際際滷s
One Click RFQ Cancellation in Odoo 18 - Odoo 際際滷sCeline George
油
In this slide, well discuss the one click RFQ Cancellation in odoo 18. One-Click RFQ Cancellation in Odoo 18 is a feature that allows users to quickly and easily cancel Request for Quotations (RFQs) with a single click.How to Configure Recurring Revenue in Odoo 17 CRM
How to Configure Recurring Revenue in Odoo 17 CRMCeline George
油
This slide will represent how to configure Recurring revenue. Recurring revenue are the income generated at a particular interval. Typically, the interval can be monthly, yearly, or we can customize the intervals for a product or service based on its subscription or contract. BISNIS BERKAH BERANGKAT KE MEKKAH ISTIKMAL SYARIAH
BISNIS BERKAH BERANGKAT KE MEKKAH ISTIKMAL SYARIAHcoacharyasetiyaki
油
BISNIS BERKAH BERANGKAT KE MEKKAH ISTIKMAL SYARIAHUnit 1 Computer Hardware for Educational Computing.pptx
Unit 1 Computer Hardware for Educational Computing.pptxRomaSmart1
油
Computers have revolutionized various sectors, including education, by enhancing learning experiences and making information more accessible. This presentation, "Computer Hardware for Educational Computing," introduces the fundamental aspects of computers, including their definition, characteristics, classification, and significance in the educational domain. Understanding these concepts helps educators and students leverage technology for more effective learning.
Inventory Reporting in Odoo 17 - Odoo 17 Inventory App
Inventory Reporting in Odoo 17 - Odoo 17 Inventory AppCeline George
油
This slide will helps us to efficiently create detailed reports of different records defined in its modules, both analytical and quantitative, with Odoo 17 ERP.Functional Muscle Testing of Facial Muscles.pdf
Functional Muscle Testing of Facial Muscles.pdfSamarHosni3
油
Functional Muscle Testing of Facial Muscles.pdfASP.NET Web API Interview Questions By Scholarhat
ASP.NET Web API Interview Questions By ScholarhatScholarhat
油
ASP.NET Web API Interview Questions By ScholarhatEffective Product Variant Management in Odoo 18
Effective Product Variant Management in Odoo 18Celine George
油
In this slide well discuss on the effective product variant management in Odoo 18. Odoo concentrates on managing product variations and offers a distinct area for doing so. Product variants provide unique characteristics like size and color to single products, which can be managed at the product template level for all attributes and variants or at the variant level for individual variants.How to Configure Proforma Invoice in Odoo 18 Sales
How to Configure Proforma Invoice in Odoo 18 SalesCeline George
油
In this slide, well discuss on how to configure proforma invoice in Odoo 18 Sales module. A proforma invoice is a preliminary invoice that serves as a commercial document issued by a seller to a buyer.AI and Academic Writing, Short Term Course in Academic Writing and Publicatio...
AI and Academic Writing, Short Term Course in Academic Writing and Publicatio...Prof. (Dr.) Vinod Kumar Kanvaria
油
AI and Academic Writing, Short Term Course in Academic Writing and Publication, UGC-MMTTC, MANUU, 25/02/2025, Prof. (Dr.) Vinod Kumar Kanvaria, University of Delhi, vinodpr111@gmail.comAI and Academic Writing, Short Term Course in Academic Writing and Publicatio...
AI and Academic Writing, Short Term Course in Academic Writing and Publicatio...Prof. (Dr.) Vinod Kumar Kanvaria
油
Type of customer's needs
- 2. STATED NEEDS REAL NEEDS UNSTATED NEEDS DELIGHT NEEDS SECRET NEEDS
- 3. STATED NEEDS What customers ask for I NEED A CAR
- 4. REAL NEED What stated need actually covers Good mileage, low maintaining cost etc
- 5. UNSTATED NEED What the customers expect but do not ask for GOOD AFTER SALE SERVICES
- 6. DELIGHT NEEDS That are not asked or expected but would delight, if they get Something Extra: Free Insurance, music system etc
- 7. SECRET NEEDS Needs that customers do not express To show off or to fit in a group