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Ubisoft

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Charis Creber

Ubisoft is a large French video game publisher and developer with studios in 17 countries and over 5,000 employees. It is the third largest video game publisher in Europe and fourth largest in America. Some of Ubisoft's most successful franchises include Assassin's Creed, Tom Clancy's Rainbow Six, and Prince of Persia. The Just Dance series on the Wii console has also seen strong sales, with the first game selling over 4 million copies and Just Dance 2 selling over 5 million. Ubisoft has faced some controversies over the years related to copy protection issues and lawsuits.

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Ubisoft French video game publisher. Began as just a publisher. Started to develop games in early 1990s. Studios in 17 countries. More than 5,000 employees. 3 rd largest video game publisher in Europe. 4 th largest video game publisher in America. Sales FY 2009- 2010: 871?million euros. The company has long been interested in motion controls and 3D cameras for videogame.
Ubisoft Sales Figures Tom Clancys Rainbow Six?: 23 million Assassins Creed: 19 million Prince of Persia: 16 million? Driver: 15 million Just Dance 2: 5 million Just Dance:?4 million
Other Ubisoft games for the Wii include: Animaniacs Anno 1404 Blazing Angels 2 Circus Games CSI: Hard Evidence Driver: Parallell lines GT Pro Greys Anatomy: The video game Imagine Fashion Party Avatar: The Game Michael Jackson: The Experience Movie Games Petz Red Steel Surfs Up Tenchu: Shadow Assassins Your Shape
Ubisoft Controversies Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.) 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews. In 2008 sued ?Optical Experts Manufacturing for leaking Assassins Creed.
Just Dance key facts: Released November 2009. Only on Wii. Single and multiplayer modes. Mixed to negative reviews: no unlockable features, no progression, sloppy controls. Fastest selling Wii 3 rd party game ever: sold 2m in first 4 months. Now 2 nd highest 3 rd party Wii game (behind Just Dance 2).
Just Dance 2 (JD2) Released October 2010. 4 new dance modes, including Just Sweat; an exercise mode. Includes a range of DLC, sometimes seasonal. Mixed to positive reviews: still lacks depth, but improved visuals and good multi- player modes. Nominated for Nickelodeon Kids Choice award (2011).
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Just Dance Game on facebook Liked by 731,012 people Includes links to buy Encourages people to share videos and get involved in a Just Dance community (In contrast, Red Dead Redemption is only liked by 208,646 people. )
Just Dance 2 Advertising America: http:// www.youtube.com/watch?v =quH5G_Tw8sY UK: http:// www.youtube.com/watch?v =Fk-c4f_HU4k&NR=1 http:// www.youtube.com/watch?v =Z_qECOFvfH8
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Red Dead Redemption Advertising http:// www.youtube.com/watch?v =feeMDkF8CFs Trailer: http:// www.youtube.com/watch?v =vCqklBZF0Jo&NR=1&feature= fvwp http:// www.youtube.com/watch?v =K_O5HV97NUI&feature= relmfu
Practise exam question: 15 minutes planning, 45 minutes to write To what extent?is production, marketing and distribution important for an institution's success in the British marketplace? Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer. ? Film ? Music ? Newspapers ? Radio ? Magazines ? Video games [50 marks]

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Ubisoft

  • 1. Ubisoft French video game publisher. Began as just a publisher. Started to develop games in early 1990s. Studios in 17 countries. More than 5,000 employees. 3 rd largest video game publisher in Europe. 4 th largest video game publisher in America. Sales FY 2009- 2010: 871?million euros. The company has long been interested in motion controls and 3D cameras for videogame.
  • 2. Ubisoft Sales Figures Tom Clancys Rainbow Six?: 23 million Assassins Creed: 19 million Prince of Persia: 16 million? Driver: 15 million Just Dance 2: 5 million Just Dance:?4 million
  • 3. Other Ubisoft games for the Wii include: Animaniacs Anno 1404 Blazing Angels 2 Circus Games CSI: Hard Evidence Driver: Parallell lines GT Pro Greys Anatomy: The video game Imagine Fashion Party Avatar: The Game Michael Jackson: The Experience Movie Games Petz Red Steel Surfs Up Tenchu: Shadow Assassins Your Shape
  • 4. Ubisoft Controversies Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.) 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews. In 2008 sued ?Optical Experts Manufacturing for leaking Assassins Creed.
  • 5. Just Dance key facts: Released November 2009. Only on Wii. Single and multiplayer modes. Mixed to negative reviews: no unlockable features, no progression, sloppy controls. Fastest selling Wii 3 rd party game ever: sold 2m in first 4 months. Now 2 nd highest 3 rd party Wii game (behind Just Dance 2).
  • 6. Just Dance 2 (JD2) Released October 2010. 4 new dance modes, including Just Sweat; an exercise mode. Includes a range of DLC, sometimes seasonal. Mixed to positive reviews: still lacks depth, but improved visuals and good multi- player modes. Nominated for Nickelodeon Kids Choice award (2011).
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  • 9. Just Dance Game on facebook Liked by 731,012 people Includes links to buy Encourages people to share videos and get involved in a Just Dance community (In contrast, Red Dead Redemption is only liked by 208,646 people. )
  • 10. Just Dance 2 Advertising America: http:// www.youtube.com/watch?v =quH5G_Tw8sY UK: http:// www.youtube.com/watch?v =Fk-c4f_HU4k&NR=1 http:// www.youtube.com/watch?v =Z_qECOFvfH8
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  • 12. Red Dead Redemption Advertising http:// www.youtube.com/watch?v =feeMDkF8CFs Trailer: http:// www.youtube.com/watch?v =vCqklBZF0Jo&NR=1&feature= fvwp http:// www.youtube.com/watch?v =K_O5HV97NUI&feature= relmfu
  • 13. Practise exam question: 15 minutes planning, 45 minutes to write To what extent?is production, marketing and distribution important for an institution's success in the British marketplace? Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer. ? Film ? Music ? Newspapers ? Radio ? Magazines ? Video games [50 marks]