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Umd on facebook feb 2012

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Jessi Eaton
Jessi Eaton

This document summarizes an app called UMD on Facebook that was developed to help improve social integration and enjoyment of the university experience for students at the University of Maryland (UMD). It discusses how the app provides a private online space for UMD students and staff to connect based on shared interests. Statistics are provided on usage which showed over 1,700 new students joined and topics of early posts focused on roommate matching, classes, and events. The impact is said to be improved quality of student relationships and satisfaction with their peers and experience at UMD through connecting them before and during their time on campus.

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Academic Integration Student academic performance (grades) and learning Enjoyment of subject Identify with student role Social Integration Friendships Personal connections with those that share interests Enjoyment of the university experience UMD on Facebook is one tool for improving the number and quality of peer relationships and students enjoyment of the UMD experience. (To a lesser degree, it also contributes to academic integration.)
App developed by Inigral: Schools App Provides a private, branded community for an institution Inigral received a Gates Foundation grant that, in turn, required Inigral to award up to five institutions with the Schools App free of charge for two years
June 2011 invited all fall 2011 admitted students to participate plus student leaders and staff September 2011 - participants were updated to only enrolled students Students opt in and select interests and preferences UMD on Facebook icon appears on personal Facebook page What is posted in UMD on Facebook stays in UMD on Facebook and all users have access to all posts The UM Student Conduct Code applies to activities and interactions on UMD on Facebook Facebooks Terms of Use and Code of Conduct also apply
Umd on facebook feb 2012
Profile my likes, interests, major, hometown Meetups specific activities Communities communities Ive joined with links to each communitys wall People people who have interests or affiliations in common with me Settings my app preferences
Umd on facebook feb 2012
1707 new students joined 45 student leaders and staff 15,512 posts Posts have evolved and reflect changing student needs/interests: July & August common interests, roommates, getting ready, questions about buying books, finding classes and welcome events September & October meeting people, study groups, running errands November, December, & January hockey tickets, registering for spring classes, textbook swaps, rides home
Measures of quality of relationships with other students Satisfaction with experiences with peers # of good friends Satisfaction with UMD support UMD on Facebook utilizes an environment students are already familiar with, Connects students to UMD and to each other before they arrive on campus, Promotes connections with affinity groups, Normalizes many of their concerns and experiences, and Reinforces hallmarks of the UMD experience a friendly campus with a strong sense of community.

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Umd on facebook feb 2012

  • 1. Academic Integration Student academic performance (grades) and learning Enjoyment of subject Identify with student role Social Integration Friendships Personal connections with those that share interests Enjoyment of the university experience UMD on Facebook is one tool for improving the number and quality of peer relationships and students enjoyment of the UMD experience. (To a lesser degree, it also contributes to academic integration.)
  • 2. App developed by Inigral: Schools App Provides a private, branded community for an institution Inigral received a Gates Foundation grant that, in turn, required Inigral to award up to five institutions with the Schools App free of charge for two years
  • 3. June 2011 invited all fall 2011 admitted students to participate plus student leaders and staff September 2011 - participants were updated to only enrolled students Students opt in and select interests and preferences UMD on Facebook icon appears on personal Facebook page What is posted in UMD on Facebook stays in UMD on Facebook and all users have access to all posts The UM Student Conduct Code applies to activities and interactions on UMD on Facebook Facebooks Terms of Use and Code of Conduct also apply
  • 5. Profile my likes, interests, major, hometown Meetups specific activities Communities communities Ive joined with links to each communitys wall People people who have interests or affiliations in common with me Settings my app preferences
  • 7. 1707 new students joined 45 student leaders and staff 15,512 posts Posts have evolved and reflect changing student needs/interests: July & August common interests, roommates, getting ready, questions about buying books, finding classes and welcome events September & October meeting people, study groups, running errands November, December, & January hockey tickets, registering for spring classes, textbook swaps, rides home
  • 8. Measures of quality of relationships with other students Satisfaction with experiences with peers # of good friends Satisfaction with UMD support UMD on Facebook utilizes an environment students are already familiar with, Connects students to UMD and to each other before they arrive on campus, Promotes connections with affinity groups, Normalizes many of their concerns and experiences, and Reinforces hallmarks of the UMD experience a friendly campus with a strong sense of community.