The document discusses three main customer experiences - Fast Track, Pay & Collect, and Service - at Argos digital stores based on customer feedback. For Fast Track, customers felt the experience was friendly, modern, and met basic needs for a quick shopping trip when items were known. However, some lacked guidance on the technology. Pay & Collect customers felt the experience was modern but found information browsing rather than searching, and staff lacked product knowledge and were insufficient. For Service, the environment was nice but lacked dedicated staff to answer questions and provide expertise about specific products.