Unit 2 task 2 speaker notes
- 1. PooyanAmiri Unit 2 Task 2 Speaker Notes Hello, my name is PooyanAmiri and this is my idea for an advertisement for Cadbury. - Ive chosen the chocolate bar Cadbury Dream, and this is a picture of the chocolate bar. - First off Id like to start off with giving you some basic information about my advert, YouTube based 30 second advertisement. Appeal to gatekeepers (Mother of a household between the age of 25 and 34). Research shows that gatekeepers buy two-thirds of all sweets. Gatekeepers make purchasing decisions of sweets for the rest of the family - Now lets move onto the beginning scene of my advertisement, 1. A tired single woman arriving home from work. 2. Sitting down and eating a Cadbury dream chocolate bar. 3. Sits down and takes a bite of the chocolate bar. 4. As soon as she takes a bite she goes into a dream state. - Now about the dream state that was talked about earlier, Dream state with liquid milky chocolate cream twirling and twisting everywhere. Colourful with colours like bright white and bright brown. Using the theme of the name of the chocolate bar, which is dream to relate to this scene to make it memorable Tries to create the notion that by taking a bite of Cadbury Dream you are transformed to a dream due to the chocolate bar being so tasty and delicious. - 1
- 2. PooyanAmiri After the dream state, the advertisement moves on to the end part where Ive tried to project the story fairly and conclude the advert, After the dream state, the single woman is now not single and living in a house with her family by her side. She has two kids and a husband present in this scene, she instantly becomes happy once she sees her family. The advert ends with the Cadbury Dream logo and the slogan Its more than just a dream. - All in all, I think that my advertisement idea for Cadbury dream is one with potential and I think it could work if executed properly. Thank you for listening. 2