Unit 3 – research techniques
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This document discusses different types of research techniques that can be used to research the impact of gender representation in music videos. It outlines primary and secondary research, as well as quantitative and qualitative research. Primary research involves original data collection through interviews, surveys, and focus groups, while secondary research uses previously collected data from sources like books and websites. Quantitative research relies on measurable data and statistics, whereas qualitative research focuses on opinions, attitudes and preferences. Examples of sources that could be used are also provided.
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Research lo1JamesGamesStudiosThis document provides an overview of quantitative and qualitative research methods and sources. It discusses primary and secondary research, including how primary research involves collecting new data from scratch, while secondary research uses existing data. It also outlines several methods for data gathering, including observations, interviews, focus groups, portfolios, and surveys. Finally, it summarizes the purpose and methods of research organizations BARB and RAJAR, which measure television and radio audiences respectively.
Research lo1
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Unit 3 – research techniques
- 1. UNIT 3 – Research Techniques
- 2. Aims & Objectives – Todays Lesson • You will understand the difference between secondary/primary research & quantitative/qualitative research. • You will be able to identify different sources of research, and there benefits; • You will understand the different purposes of research and their benefits
- 3. Research Brief You have been asked to research the impact of the representation of gender in contemporary music videos The research will be used for a new documentary to be shown in schools & colleges.
- 4. Where to start? Primary Research Original research to obtain new information using techniques such as interviews, questionnaires and focus groups. Secondary research Research using information already gathered by other people or organisations. Often available in books, magazines and websites.
- 5. Quantitative research Research based on measurable facts and information that can be counted, producing numerical and statistical data. Qualitative research Research that is based on opinions, attitudes and preferences, rather than facts and figures.
- 6. Willis (1990) “Pop stars are, to some extent, symbolic vehicles with which young women understand themselves more fully, even if, by doing so, they partly shape their personalities to fit the stars alleged preferences”
- 7. • How many have watched this video? • How many of you liked this music video?