際際滷

際際滷Share a Scribd company logo

User experience in marketing

Mark Evlampiev
Mark Evlampiev

This document summarizes a research study on how user experience in marketing can impact conversion rates from visitors to buyers on a website. The study aims to identify reasons for user dissatisfaction that lead to visitors leaving the site without making purchases. It will examine how the user interface and user experience can influence consumer decision making. The methodology will include focus groups and observations to evaluate the user experience of a jeans company website. The predicted outcomes are an increase in purchases by enriching the user experience and upgrading the user interface. The limitations include the focus group selection and constraints of time and money.

1 of 12
Downloaded 12 times
Higher School of Economics User experience in marketing Evlampiev Mark
Higher School of Economics structure Introduction Theoretical background Methodology and procedure Predicted outcomes Limitations of research
Higher School of Economics The way user 鍖rst meet the interface can predetermine his consumer behavior.
Higher School of Economics JeansPick hand crafted premium jeans that are impossible to recreate in mass production
Higher School of Economics problem visitors buyers majority of website visitors do not become buyers
Higher School of Economics purpose visitors buyers identify the reasons of users dissatisfaction that lead to visitors out鍖ow from the website
Higher School of Economics research questions 1. Can User Interface a鍖ect the conversion from visitors buyers? 2. How do User Experience in鍖uence consumer decision-making process?
Higher School of Economics Completion Visual Design Concrete Interface Design Navigation Design The Elements of User Experience Interaction Design Information Architecture time Information Design Jesse James Garrett Content Functional Speci鍖cation Requirements Conception User Needs Abstract Site Objectives
Higher School of Economics methods focus group observations participant and non participant
Higher School of Economics increase amount of purchases. enrich UX upgrade UI results
Higher School of Economics limitations selection for focus group time money
Higher School of Economics thank you for your attention

More Related Content

User experience in marketing

  • 1. Higher School of Economics User experience in marketing Evlampiev Mark
  • 2. Higher School of Economics structure Introduction Theoretical background Methodology and procedure Predicted outcomes Limitations of research
  • 3. Higher School of Economics The way user 鍖rst meet the interface can predetermine his consumer behavior.
  • 4. Higher School of Economics JeansPick hand crafted premium jeans that are impossible to recreate in mass production
  • 5. Higher School of Economics problem visitors buyers majority of website visitors do not become buyers
  • 6. Higher School of Economics purpose visitors buyers identify the reasons of users dissatisfaction that lead to visitors out鍖ow from the website
  • 7. Higher School of Economics research questions 1. Can User Interface a鍖ect the conversion from visitors buyers? 2. How do User Experience in鍖uence consumer decision-making process?
  • 8. Higher School of Economics Completion Visual Design Concrete Interface Design Navigation Design The Elements of User Experience Interaction Design Information Architecture time Information Design Jesse James Garrett Content Functional Speci鍖cation Requirements Conception User Needs Abstract Site Objectives
  • 9. Higher School of Economics methods focus group observations participant and non participant
  • 10. Higher School of Economics increase amount of purchases. enrich UX upgrade UI results
  • 11. Higher School of Economics limitations selection for focus group time money
  • 12. Higher School of Economics thank you for your attention