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Usfi health&beauty brochure dkr

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Douglas Ritter
Douglas Ritter

The document provides information about USFI Health & Beauty and the services they offer for product development. USFI assists with product concept and testing, strategic product development including branding and packaging design, sales and marketing support, and supply chain management. The company has decades of experience working with major beauty brands and expertise across various services.

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Usfi health&beauty brochure dkr
strictly confidentia| usfi 2 |
Product Concept and Testing Strategic Product Development Sales and Marketing Supply Chain Management Who We Are strictly confidential usfi 3 |
Usfi health&beauty brochure dkr
T E S T I N G With product concept and testing, we find out how that idea of A N D yours will play in the real world. Because, to be heard amidst all the white noise, you need a memorable concept. Heres where it C O N C E P T gets real traction, with everything from rigorous testing to workshops and thought solutions that focus on your product concept until its ready for prime time. P R O D U C T strictly confidential usfi 5 |
T E S T I N G STRATEGIC PRODUCT CONSULTING We deliver laser-focused product strategies, ROI projections, roadmaps, market analysis and quantitative/qualitative A N D analysis. QUALITY PRODUCT FORMULATION C O N C E P T From pragmatic ingredient knowledge, to knowing the performance of finished product formulations, to solving cosmetic problems, weve got you covered. P R O D U C T strictly confidential usfi 6 |
T E S T I N G SITUATION Sales in the fine fragrance category were declining in U.S. markets for a $2 billion global beauty brand, but numbers in the gift giving A N D category were increasing. ACTION C O N C E P T After testing the idea with consumers, the concept of fragrance gifting was born. Each bottle included a charm on the cap, and the top of the carton doubled as a card for the customer to personalize before giving. RESULT Two million units were sold globally in the first year, which equaled P R O D U C T approximately $60 million in retail sales.. strictly confidential usfi 7 |
Usfi health&beauty brochure dkr
S T R A T E G I C The next stage of your launch strategic product development P R O D U C T makes it sing across the board. We start with a bulletproof strategy and build with essentials like quality product formulation, smart package design, logos, brand guidelines, photo libraries, key graphics and intellectual product protection. D E V E L O P M E N T usfi 9 strictly confidential |
S T R A T E G I C CUSTOM BRANDING SOLUTIONS In our book, we find whats irresistible about your product, like we would a very unique person, and create a brand culture around it. P R O D U C T SMART PACKAGING AND DESIGN We are your 360尊 packaging solution that shepherds the most effective designs from concept to completion. INTELLECTUAL PROPERTY PROTECTION We navigate the waters of patents, trademarks, copyrights and D E V E L O P M E N T trade secrets like seasoned guides. usfi 10 strictly confidential |
S T R A T E G I C CLINICAL /CONSUMER STUDY LIAISON We work hand-in-hand with industry-leading resources to conduct these studies. P R O D U C T REGULATORY COMPLIANCE GUIDANCE The law wants to know about consumer perception, misbranding and the manufacturing process. Youll want to know us first. D E V E L O P M E N T usfi 11 strictly confidential |
Usfi health&beauty brochure dkr
M A R K E T I N G Youre just wasting time if youre not connecting on an emotional level with savvy sales and marketing. Fortunately, we specialize in creating desire through data- driven, award-winning creative, production and printing. A N D S A L E S strictly confidential usfi 13 |
M A R K E T I N G GO-TO-MARKET PLAN COST-OF-GOODS AND PRICING TRADITIONAL/ONLINE SALES PLAN E-COMMERCE SOCIAL MEDIA A N D ADVERTISING COLLATERAL S A L E S PUBLIC RELATIONS CALL CENTER SERVICES strictly confidential usfi 14 |
Usfi health&beauty brochure dkr
S U P P L Y We bring world-class supply chain management to every aspect of C H A I N your logistics. And whether its sold by retail or online, we solve one of the biggest challenges to online marketers: returns, with full RMA (Return Material Authorization) M A N A G E M E N T capabilities and contact support. usfi 16 strictly confidentia| |
S U P P L Y SUPPLY CHAIN SOURCING Were ready to manage any or every aspect of your logistics and supply chain through a single point of accountability. C H A I N MANUFACTURING We develop and walk your product through all key steps in getting a product to market. M A N A G E M E N T INVENTORY MANAGEMENT If you have inventory that needs to be stored, tracked, managed, packaged or shipped, we have the experience, manpower and facilities to do it. ORDER FULFILLMENT Whether its integrated program management, kitting and assembling, or retail channel distribution, we will deliver these usfi turnkey services. 17 strictly confidentia| |
S U P P L Y Cosmetics Company Needed Logistics Support SITUATION C H A I N M鱈a Mari炭, a product line for the Latina consumer, was in search of a logistics and fulfillment partner to store and ship items. ACTION USFI performed deep analysis on the brand, and applied what we M A N A G E M E N T learned to distribute an entire line of cosmetics. RESULT With help from USFI, this new product line has flourished and grown. usfi 18 strictly confidentia| |
usfi 19 strictly confidentia| | 19
Our extended team has worked on many projects that have A R E yielded successful results Below is a sampling: W E Mary Kay Antecol Design Est辿e Lauder Ebel Skin Care W H O Sally Beauty Origins Dr. Jason Diamond Skin Care M鱈a Mari炭 Aramis JCPenney Salon Vaseline Prescriptives Dermatology Formula strictly confidential confidentia| usfi 20 |
Doug Ritter President Spent 30 years with major New York ad agencies and globally A R E prominent clients and companies. Brings an unusual insight to the conceptual possibilities and hard realities of marketing today. An expert in digital marketing and social media. Internationally cultured. W E W H O strictly confidential usfi 21 |
Nancy Henger Vice President Health & Beauty A founding stakeholder of USFI. Has sold major accounts, helped create USFIs corporate structure, and established several A R E departments at USFI. W E W H O strictly confidential usfi 22 |
Lisa Cohorn Cosmetics Consultant Spent 17 years in brand development at Mary Kay. A product A R E formulation expert that has worked with Est辿e Lauder brands and the Ebel Skin Care line. Has a combination of contacts, sales skills, and marketing and competitive knowledge to help companies W E launch and build their brands. W H O strictly confidential usfi 23 |
Barbara Barnes Creative Director A R E Ms. Barnes comes to USFI after successful tenures at Temerlin McClain and The Richards Group as an art director and creative director. She has worked on many large brands, including W E American Airlines, ExxonMobil, NationsBank, El Chico, Tom Thumb and Farmers Insurance, as well as La W H O Quinta, JCPenney, The Home Depot, Martha Stewart and Flexjet. strictly confidential usfi 24 |
Robert Lyman Director of Business Development & Strategic Partnerships A R E Has worked as Internet services manager, webmaster and technology consultant for medium to large agencies. Since 2003, has developed strategic solutions with online, mobile and digital technologies, and led W E USFI to attain Microsoft Gold Partner Certification in 2009. W H O strictly confidential usfi 25 |
Dan Zipes Director of Logistics & Fulfillment Well-seasoned logistics and fulfillment specialist with Nestle A R E Co., FoxMeyer Drug Company, Red Line Healthcare, and Home Interiors and Gifts. Joined USFI in April 2008. Directs all logistics and fulfillment W E functions within USFI. Degrees in Finance and Marketing from Pace University. W H O strictly confidential usfi 26 |
Definition of Client Care Client Care A R E A client is the most important person ever in this company. A client is not dependent on us, we are dependent on them. W E A client is not an interruption of our work, they are the purpose of it. W H O We are not doing a favor by serving them, they are doing us a favor by giving us the opportunity to do so. strictly confidential usfi 27 |
USFI Core Competencies Advertising Services A R E Marketing Communications E-Commerce Solutions W E Logistics and Supply Chain Services W H O strictly confidential usfi 28 |
Divisions A R E W E USFI has several core competencies connected to provide end-to- W H O end solutions for our clients. Twenty-eight years in business; client-facing account teams in California, Colorado, Texas, Chicago and Virginia. Minority-owned. strictly confidential usfi 29 |
With USFI Health & Beauty as your partner, you can take your idea from its humble beginnings to a product thats ready to compete in the global marketplace. Let us put our expertise to work for you.
Thank You

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Usfi health&beauty brochure dkr

  • 3. Product Concept and Testing Strategic Product Development Sales and Marketing Supply Chain Management Who We Are strictly confidential usfi 3 |
  • 5. T E S T I N G With product concept and testing, we find out how that idea of A N D yours will play in the real world. Because, to be heard amidst all the white noise, you need a memorable concept. Heres where it C O N C E P T gets real traction, with everything from rigorous testing to workshops and thought solutions that focus on your product concept until its ready for prime time. P R O D U C T strictly confidential usfi 5 |
  • 6. T E S T I N G STRATEGIC PRODUCT CONSULTING We deliver laser-focused product strategies, ROI projections, roadmaps, market analysis and quantitative/qualitative A N D analysis. QUALITY PRODUCT FORMULATION C O N C E P T From pragmatic ingredient knowledge, to knowing the performance of finished product formulations, to solving cosmetic problems, weve got you covered. P R O D U C T strictly confidential usfi 6 |
  • 7. T E S T I N G SITUATION Sales in the fine fragrance category were declining in U.S. markets for a $2 billion global beauty brand, but numbers in the gift giving A N D category were increasing. ACTION C O N C E P T After testing the idea with consumers, the concept of fragrance gifting was born. Each bottle included a charm on the cap, and the top of the carton doubled as a card for the customer to personalize before giving. RESULT Two million units were sold globally in the first year, which equaled P R O D U C T approximately $60 million in retail sales.. strictly confidential usfi 7 |
  • 9. S T R A T E G I C The next stage of your launch strategic product development P R O D U C T makes it sing across the board. We start with a bulletproof strategy and build with essentials like quality product formulation, smart package design, logos, brand guidelines, photo libraries, key graphics and intellectual product protection. D E V E L O P M E N T usfi 9 strictly confidential |
  • 10. S T R A T E G I C CUSTOM BRANDING SOLUTIONS In our book, we find whats irresistible about your product, like we would a very unique person, and create a brand culture around it. P R O D U C T SMART PACKAGING AND DESIGN We are your 360尊 packaging solution that shepherds the most effective designs from concept to completion. INTELLECTUAL PROPERTY PROTECTION We navigate the waters of patents, trademarks, copyrights and D E V E L O P M E N T trade secrets like seasoned guides. usfi 10 strictly confidential |
  • 11. S T R A T E G I C CLINICAL /CONSUMER STUDY LIAISON We work hand-in-hand with industry-leading resources to conduct these studies. P R O D U C T REGULATORY COMPLIANCE GUIDANCE The law wants to know about consumer perception, misbranding and the manufacturing process. Youll want to know us first. D E V E L O P M E N T usfi 11 strictly confidential |
  • 13. M A R K E T I N G Youre just wasting time if youre not connecting on an emotional level with savvy sales and marketing. Fortunately, we specialize in creating desire through data- driven, award-winning creative, production and printing. A N D S A L E S strictly confidential usfi 13 |
  • 14. M A R K E T I N G GO-TO-MARKET PLAN COST-OF-GOODS AND PRICING TRADITIONAL/ONLINE SALES PLAN E-COMMERCE SOCIAL MEDIA A N D ADVERTISING COLLATERAL S A L E S PUBLIC RELATIONS CALL CENTER SERVICES strictly confidential usfi 14 |
  • 16. S U P P L Y We bring world-class supply chain management to every aspect of C H A I N your logistics. And whether its sold by retail or online, we solve one of the biggest challenges to online marketers: returns, with full RMA (Return Material Authorization) M A N A G E M E N T capabilities and contact support. usfi 16 strictly confidentia| |
  • 17. S U P P L Y SUPPLY CHAIN SOURCING Were ready to manage any or every aspect of your logistics and supply chain through a single point of accountability. C H A I N MANUFACTURING We develop and walk your product through all key steps in getting a product to market. M A N A G E M E N T INVENTORY MANAGEMENT If you have inventory that needs to be stored, tracked, managed, packaged or shipped, we have the experience, manpower and facilities to do it. ORDER FULFILLMENT Whether its integrated program management, kitting and assembling, or retail channel distribution, we will deliver these usfi turnkey services. 17 strictly confidentia| |
  • 18. S U P P L Y Cosmetics Company Needed Logistics Support SITUATION C H A I N M鱈a Mari炭, a product line for the Latina consumer, was in search of a logistics and fulfillment partner to store and ship items. ACTION USFI performed deep analysis on the brand, and applied what we M A N A G E M E N T learned to distribute an entire line of cosmetics. RESULT With help from USFI, this new product line has flourished and grown. usfi 18 strictly confidentia| |
  • 20. Our extended team has worked on many projects that have A R E yielded successful results Below is a sampling: W E Mary Kay Antecol Design Est辿e Lauder Ebel Skin Care W H O Sally Beauty Origins Dr. Jason Diamond Skin Care M鱈a Mari炭 Aramis JCPenney Salon Vaseline Prescriptives Dermatology Formula strictly confidential confidentia| usfi 20 |
  • 21. Doug Ritter President Spent 30 years with major New York ad agencies and globally A R E prominent clients and companies. Brings an unusual insight to the conceptual possibilities and hard realities of marketing today. An expert in digital marketing and social media. Internationally cultured. W E W H O strictly confidential usfi 21 |
  • 22. Nancy Henger Vice President Health & Beauty A founding stakeholder of USFI. Has sold major accounts, helped create USFIs corporate structure, and established several A R E departments at USFI. W E W H O strictly confidential usfi 22 |
  • 23. Lisa Cohorn Cosmetics Consultant Spent 17 years in brand development at Mary Kay. A product A R E formulation expert that has worked with Est辿e Lauder brands and the Ebel Skin Care line. Has a combination of contacts, sales skills, and marketing and competitive knowledge to help companies W E launch and build their brands. W H O strictly confidential usfi 23 |
  • 24. Barbara Barnes Creative Director A R E Ms. Barnes comes to USFI after successful tenures at Temerlin McClain and The Richards Group as an art director and creative director. She has worked on many large brands, including W E American Airlines, ExxonMobil, NationsBank, El Chico, Tom Thumb and Farmers Insurance, as well as La W H O Quinta, JCPenney, The Home Depot, Martha Stewart and Flexjet. strictly confidential usfi 24 |
  • 25. Robert Lyman Director of Business Development & Strategic Partnerships A R E Has worked as Internet services manager, webmaster and technology consultant for medium to large agencies. Since 2003, has developed strategic solutions with online, mobile and digital technologies, and led W E USFI to attain Microsoft Gold Partner Certification in 2009. W H O strictly confidential usfi 25 |
  • 26. Dan Zipes Director of Logistics & Fulfillment Well-seasoned logistics and fulfillment specialist with Nestle A R E Co., FoxMeyer Drug Company, Red Line Healthcare, and Home Interiors and Gifts. Joined USFI in April 2008. Directs all logistics and fulfillment W E functions within USFI. Degrees in Finance and Marketing from Pace University. W H O strictly confidential usfi 26 |
  • 27. Definition of Client Care Client Care A R E A client is the most important person ever in this company. A client is not dependent on us, we are dependent on them. W E A client is not an interruption of our work, they are the purpose of it. W H O We are not doing a favor by serving them, they are doing us a favor by giving us the opportunity to do so. strictly confidential usfi 27 |
  • 28. USFI Core Competencies Advertising Services A R E Marketing Communications E-Commerce Solutions W E Logistics and Supply Chain Services W H O strictly confidential usfi 28 |
  • 29. Divisions A R E W E USFI has several core competencies connected to provide end-to- W H O end solutions for our clients. Twenty-eight years in business; client-facing account teams in California, Colorado, Texas, Chicago and Virginia. Minority-owned. strictly confidential usfi 29 |
  • 30. With USFI Health & Beauty as your partner, you can take your idea from its humble beginnings to a product thats ready to compete in the global marketplace. Let us put our expertise to work for you.