General Assembly, Huge, and The UX Awards presented Top Trends in Award-Winning UX on Tuesday, August 4th, in London featuring UX professionals from innovative companies including Morgan Stanley, cxpartners, Cogapp, Qardio, and Swiftkey.
What are the trends and common traits behind the winners at the UX Awards, and where are they headed?
Beverly May, Executive Director of the UX Awards, presented an overview of the UXies, showcased past winning work and case studies, and provided a quantitative and qualitative analysis of winning submissions and UX trends from the past four years that you can use to help improve your own portfolios, UX presentations, or awards submissions.
Beverly was joined by several past and current UX Awards winners and judges to talk about what they look for in submissions and how they evaluated UX, as well as how they approached crafting their own case studies.
More info: http://oxfordtech.us/the-ux-awards-top-trends-in-award-winning-ux-london/
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UX Awards: Top Trends in Award-Winning UX London
1. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
GOOGLE LONDON, AUGUST 4 2015
UX AWARDS:
TOP TRENDS IN AWARD-WINNING UX
BEV MAY, EXECUTIVE DIRECTOR UX AWARDS
UXAWARDS.ORG @UXAWARDS
2. UXAWARDS.ORG @UXAWARDS
CASE STUDIES: WINNING SUBMISSIONS
TOP TRENDS IN AWARD WINNING UX
ABOUT THE UXIES
Q & A WITH GUESTS, WINNERS + JUDGES
TONIGHT!
3. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
SPECIAL THANKS!
4. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
UXAWARDS.ORG
ABOUT THE UXIES!
15. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
UXAWARDS.ORG
THE 5TH ANNUAL UXIES
16. UXAWARDS.ORG @UXAWARDS
THE AWARDS!
1 GRAND
3 SILVER
3 BRONZE
1 HIGHEST RATED (CROWDVOTE)
3 GOLD
1 STUDENT
1 PEOPLE¡¯S CHOICE (OVERALL CROWDVOTE)
3+ HONORABLE MENTION
1 MOST POPULAR (CROWDVOTE)
17. UXAWARDS.ORG @UXAWARDS
ALEX CUTHBERT
SENIOR PRODUCT DESIGNER,
GOOGLE?
COMPANY: Google
LINKEDIN: linkedin.com/in/alexcuthbert
IAN WORLEY
GLOBAL HEAD OF UX & DESIGN,
MORGAN STANLEY
TWITTER: @iworley
COMPANY: Morgan Stanley
LINKEDIN: linkedin.com/in/ianworley
BILL FLORA
FOUNDER, TECTONIC; FORMER
DESIGN DIRECTOR, MS
COMPANY: Tectonic
LINKEDIN: linkedin.com/pub/bill-flora/5/4ab/
589
2015 JUDGES & SPEAKERS
KATIE DILL
HEAD OF EXPERIENCE DESIGN
AIRBNB
TWITTER: @lil_dill
COMPANY: AirBNB
LINKEDIN: linkedin.com/pub/katie-dill/3/68b/791
BEVERLY MAY, MODERATOR
EXECUTIVE DIRECTOR OF THE
UX AWARDS
TWITTER: @oxfordTech
COMPANY: BamBam, Oxford Tech + UX
LINKEDIN: linkedin.com/in/beverlymay
GILES COLBORNE
MD, CX PARTNERS; AUTHOR,
SIMPLE & USABLE
TWITTER: @gilescolborne
COMPANY: CX Partners
LINKEDIN: linkedin.com/in/gilescolborne
JENNIFER KILIAN
VP DIGITAL, MCKINSEY
COMPANY: McKinsey
LINKEDIN: linkedin.com/in/
jenniferkilian
IRENE AU
PARTNER, KHOSLA VENTURES?
TWITTER: @ireneau
COMPANY: Khosla Ventures
LINKEDIN: linkedin.com/in/ireneau
JAKE BARTON
PRINCIPAL & FOUNDER, LOCAL
PROJECTS
TWITTER: @jake_barton
COMPANY: Local Projects
LINKEDIN: linkedin.com/pub/jake-barton/
35/422/b5a
18. UXAWARDS.ORG @UXAWARDS
NEW FOR 2015
IMPROVED SUBMISSIONS
ADVISORY BOARD
LIMITED SPONSORS
INVITE-ONLY EVENT
DIRECT COMMUNICATIONS
UXAWARDS.ORG @UXAWARDS
19. UXAWARDS.ORG @UXAWARDS
2015 KEY DATES
JULY 15
SEPTEMBER 1
SEPTEMBER 15
NOVEMBER 16
AUGUST 25
UXAWARDS.ORG @UXAWARDS
SUBMISSIONS OPEN
REG. SUBMISSIONS END
LATE SUBMISSIONS END
THE 5TH ANNUAL UXIES!
CROWDVOTING!
43. UXAWARDS.ORG @UXAWARDS
AVOID THESE 7 THINGS
ANY BELIEF THAT ¡°KNOWING SOMEONE¡± HAS ANY IMPACT
ANY RELIANCE ON CATEGORIES YOU SELECT
ANY FOCUS ON INDUSTRY SECTOR
A PRODUCT DEMO THAT SHOWS NO UX PROCESS
EMPHASIS ON PURE VISUAL DESIGN ALONE
ANY BELIEF THAT SPONSORS WIN
UNCLEAR SUMMARIES; SLOPPY DESCRIPTIONS; SPELLING/GRAMMAR ERRORS
NO CASE STUDY AT ALL!
44. UXAWARDS.ORG @UXAWARDS
8 KEY CONSIDERATIONS FOR A WINNING CASE STUDY
IMPRESSIVE PRODUCT / NEW / ADVANCED TECHNOLOGY
PRODUCT IS WELL-DESIGNED, INTUITIVE & USABLE
UX PROCESS EXPLAINED, INCORPORATING BEST PRACTICES
USER & HER NEEDS CLEARLY IDENTIFIED
PRODUCT CLEARLY SOLVES THESE NEEDS
USER RESEARCH & TESTING INCORPORATED
IMPRESSIVE IMPACT / ADOPTION / SATISFACTION
CASE STUDY FOLLOWS A COHERENT, COMPELLING NARRATIVE
46. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
UXAWARDS.ORG
GREAT WINNING CASE STUDIES
47. UXAWARDS.ORG @UXAWARDS
WINNING TYPES OF SUBMISSIONS
CATEGORY GAME-CHANGER (GOOGLE NOW, ANDROID, MATERIAL DESIGN)
SIMPLE, ELEGANT SOLUTION TO COMPLEX / MULTI-PLATFORM PROBLEM (BELKIN)
NEW TECH OR NEW HCI / INTERACTION MODEL (MUSE, SWIFTKEY, ACTIV)
COMPLEX UI; DATA OR CONTENT RICH (BLOOMBERG, SAP, MORGAN STANLEY)
EXECUTES COMMON TECH VERY WELL (LIKE ECOMMERCE, WEBSITES) (COGAPP)
OUTSTANDING UX PROCESS & BEST PRACTICES SHOWN (ALL)
COMPELLING, COHESIVE NARRATIVE (VIRGIN AMERICA)
63. UXAWARDS.ORG @UXAWARDS
RECAP: WHAT MAKES A WINNING CASE STUDY
IMPRESSIVE PRODUCT / NEW / ADVANCED TECHNOLOGY
PRODUCT IS WELL-DESIGNED, INTUITIVE & USABLE
UX PROCESS EXPLAINED, INCORPORATING BEST PRACTICES
USER & HER NEEDS CLEARLY IDENTIFIED
PRODUCT CLEARLY SOLVES THESE NEEDS
USER RESEARCH & TESTING INCORPORATED
IMPRESSIVE IMPACT / ADOPTION / SATISFACTION
CASE STUDY FOLLOWS A COHERENT, COMPELLING NARRATIVE
72. ? 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
U X A W A R D S . O R G
2015 UXIES
youtube.com/UXAwards
@UXAwards
SUBMIT NOW TO SEPT. 15!