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UX Principles

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Matt Lindop

UX principles are a list of timeless guidelines that inform and guide the development of a user experience. They should encapsulate the experience and be based on research findings and design ideas. Each principle should be unique, mutually exclusive, and hold true for future designs. UX principles are useful as they allow early collaboration, make it easy to communicate the experience to clients, and can be used to evaluate designs and make decisions throughout the project. Some example principles include Google Calendar being fast, visually appealing, and easy to use and share, and Microsoft Surface principles focusing on natural, seamless, social, and spatial experiences.

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UX Principles What, why, how
What are UX principles? A list of timeless principles, specific to the product/service, that inform and guide the development of a user experience
What should they look like? More than just requirements or specifications they encapsulate an experience Combine the structured findings of research with the best ideas of ideation Should be easy to recall Each principle is mutually exclusive Unique to your product More important than any one design and hold true for any future designs Appropriate to the users, to the business and the brand
Why are they useful? Allow early collaboration between UX & creative teams Easy to communicate to, and discuss with clients Succinctly describe the experience Use to evaluate designs, and for making decisions throughout the project
Some examples
Google calendar Fast, visually appealing and joyous to use Drop dead simple to get information into the calendar More than boxes on a screen (reminder, invitations, etc. Easy to share so you can see your whole life in one place.
Microsofts Surface design team definition of Natural User Interfaces Evocative: Principle of Performance Aesthetics Unmediated: Principle of Direct Manipulation Fast Few: Principles of Scaffolding Contextual: Principle of Contextual Environments Intuition: Principle of Super Real
Microsoft Surface Social: multiple simultaneous users Seamless: digital & physical combined Spatial: kinesiology
Tivo Its entertainment, stupid Its TV, stupid Its video, damnit Everything is smooth and gentle No modality or deep hierarchy Respect the viewers privacy Its a robust appliance, like a TV
Experian, Credit Expert Insight is value Make it enjoyable Empowered through action Personalised experiences Provide things to do and play with A trusted and contactable partner There are no dead ends

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UX Principles

  • 2. What are UX principles? A list of timeless principles, specific to the product/service, that inform and guide the development of a user experience
  • 3. What should they look like? More than just requirements or specifications they encapsulate an experience Combine the structured findings of research with the best ideas of ideation Should be easy to recall Each principle is mutually exclusive Unique to your product More important than any one design and hold true for any future designs Appropriate to the users, to the business and the brand
  • 4. Why are they useful? Allow early collaboration between UX & creative teams Easy to communicate to, and discuss with clients Succinctly describe the experience Use to evaluate designs, and for making decisions throughout the project
  • 6. Google calendar Fast, visually appealing and joyous to use Drop dead simple to get information into the calendar More than boxes on a screen (reminder, invitations, etc. Easy to share so you can see your whole life in one place.
  • 7. Microsofts Surface design team definition of Natural User Interfaces Evocative: Principle of Performance Aesthetics Unmediated: Principle of Direct Manipulation Fast Few: Principles of Scaffolding Contextual: Principle of Contextual Environments Intuition: Principle of Super Real
  • 8. Microsoft Surface Social: multiple simultaneous users Seamless: digital & physical combined Spatial: kinesiology
  • 9. Tivo Its entertainment, stupid Its TV, stupid Its video, damnit Everything is smooth and gentle No modality or deep hierarchy Respect the viewers privacy Its a robust appliance, like a TV
  • 10. Experian, Credit Expert Insight is value Make it enjoyable Empowered through action Personalised experiences Provide things to do and play with A trusted and contactable partner There are no dead ends