Vbs.tv
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VBS.tv wants to expand into the Chinese market and needs a marketing plan to attract Chinese viewers. They should research viewer preferences in China and target younger urban audiences interested in alternative media. Strategies could include partnerships with Chinese platforms, localized content addressing Chinese interests, and promotion on social media popular in China.
Vbs.tv
- 5. News
- 6. News
- 8. News
- 9. Sports
- 10. Shows
- 11. Pop Culture
- 12. Marketing PlanVBS.tv wants to gain viewers in the Chinese marketYour Task: Create a brief Marketing Plan for VBS.tv
- 13. What do they need to do or change to begin receiving Chinese viewers?
- 14. What market research do they need to do?
- 15. Who is the target market?
- 16. Who are their competitors?
- 17. What marketing strategies are needed?