Verge 2012-lisbon-hand-over
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This document appears to be from a presentation on June 8th, 2012 in Lisbon by Nuno Santos of Ogilvy Paris and BrandEmotivity on the topic of "So (Pho) Lo Mo". It discusses the intersection of social, local, and mobile technologies and highlights examples of companies and technologies that have found success in this area including Facebook, Foursquare, LivingSocial, TaskRabbit, and others. It argues that businesses should focus on enabling local communities and telling inspiring stories through this SoLoMo approach.
Verge 2012-lisbon-hand-over
- 1. Verge Lisbon So(Pho)LoMo Nuno Santos Ogilvy Paris - Head of Mobile BrandEmotivity - Partner, Strategy Lisbon, 6 June 2011 Friday, 8 June 12
- 2. So, lets get started... Friday, 8 June 12
- 3. So, lets get started... So (Pho) Lo Mo Friday, 8 June 12
- 4. John Doerr Venture Capitalist Partner at KPCB Friday, 8 June 12
- 5. The magic intersection Social Local Mobile Friday, 8 June 12
- 6. The worlds Third Nation Social Local Mobile Friday, 8 June 12
- 7. The worlds Third Nation Social Local Mobile Source: Mashable Friday, 8 June 12
- 8. 160 Million Professionals Social Local Mobile Friday, 8 June 12
- 9. The fastest ever social network growth Social Local Mobile Friday, 8 June 12
- 10. Social TV Social Local Mobile Friday, 8 June 12
- 11. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011 Friday, 8 June 12
- 12. The precursor of Local Social Local Mobile Friday, 8 June 12
- 13. 83 million subscribers - 16 million buy deals Social Local Mobile Friday, 8 June 12
- 14. Livingsocial just raised 25 million dollars Social Local Mobile Friday, 8 June 12
- 15. Community buying power Social Local Mobile Friday, 8 June 12
- 16. Fund beyond ROI Social Local Mobile Friday, 8 June 12
- 17. If your business is for the community Social Local Mobile Friday, 8 June 12
- 18. 4 million active users - 1 billion rewards Social Local Mobile Friday, 8 June 12
- 19. Enabling Local Businesses Social Local Mobile Friday, 8 June 12
- 20. Social, Local, Mobile Gami鍖cation! Social Local Mobile Friday, 8 June 12
- 21. Started as neighbours helping neighbours Social Local Mobile Friday, 8 June 12
- 22. Everyone can become a Gigwalker Social Local Mobile Friday, 8 June 12
- 23. Social Local Mobile Friday, 8 June 12
- 24. Community Enablement Facebook Around me 1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G Connections Friday, 8 June 12
- 25. So (Pho) Lo Mo Friday, 8 June 12
- 26. Path / Pinterest / Facebook... Friday, 8 June 12
- 27. Tell amazing stories... Friday, 8 June 12
- 28. That inspire people... Friday, 8 June 12
- 29. ... and get people to inspire other people... Friday, 8 June 12
- 30. SoLoMo The Structure Social Local Mobile Friday, 8 June 12
- 31. SoLoMo (Pho) The Structure (Pho) The Essence The Story. The Brand. Social Local Mobile Friday, 8 June 12
- 32. Thank you! Obrigado! nuno.santos@ogilvy.com nuno.santos@BrandEmotivity.com London Paris Singapore Shanghai Friday, 8 June 12