This document discusses the growing market for online video and provides guidance on best practices. It begins with an overview of the online video landscape, including major video communities, news sites that use video, and user-generated video sources. It then covers challenges like differentiation, production costs, and using video effectively. Opportunities discussed include high consumer demand and viewership of online video as well as its ability to increase engagement and expand brands. The document concludes with recommendations to present video contextually, deeply integrate it, aggregate content strategically, produce for the web, distribute widely, and engage users.