際際滷

際際滷Share a Scribd company logo

Video onesheeter-jun2015

NVIDIA
NVIDIA

This document provides information about advertising video on Twitter. It notes that 90% of Twitter's video views occur on mobile devices, allowing advertisers to reach a large, engaged mobile audience. All video views on Twitter are considered viewable as they require 3 seconds of play or a user expanding and unmuting a video. Advertisers can also leverage Twitter's targeting capabilities to distribute videos to specific audiences based on keywords, interests, and TV conversations. The document highlights data showing large growth in video consumption and engagement on Twitter from Q4 2014 to Q1 2015.

1 of 1
Download to read offline
A DV E R T I S I N G video.twitter.com/about June 2015 V I D E O O N T W I T T E R Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about Reach a highly engaged mobile audience. 90% of Twitters video views occur on a mobile device. Reach this engaged, discovery oriented audience at scale with video on Twitter. 100% viewability. No exceptions. Demand a new standard in viewability. Video views on Twitter are now defined as 3 seconds of play in 100% view, or if a user clicks to expand and un-mute. Layer on Twitters best-in-class targeting capabilities to instantly distribute videos to key audiences. Target based on dozen of dimensions including keywords, interests, and even TV conversations. Exclusive targeting at your fingertips. video consumption growth on Twitter from Q414 to Q115 increase in engagement with native videos on Twitter vs 3rd party embedded videos all videos on Twitter are 100% viewable +400% +170% +100% V I D E O O N T W I T T E R D R I V E S D I S COV E RY & E N G AG E M E N T Video on Twitter now offers more impact and effectiveness at scale. With Twitters new media-forward consumption experience, videos on Twitter are more exciting for consumers and more effective for brands Source: Twitter Internal Data, April 2015

More Related Content

Video onesheeter-jun2015

  • 1. A DV E R T I S I N G video.twitter.com/about June 2015 V I D E O O N T W I T T E R Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about Reach a highly engaged mobile audience. 90% of Twitters video views occur on a mobile device. Reach this engaged, discovery oriented audience at scale with video on Twitter. 100% viewability. No exceptions. Demand a new standard in viewability. Video views on Twitter are now defined as 3 seconds of play in 100% view, or if a user clicks to expand and un-mute. Layer on Twitters best-in-class targeting capabilities to instantly distribute videos to key audiences. Target based on dozen of dimensions including keywords, interests, and even TV conversations. Exclusive targeting at your fingertips. video consumption growth on Twitter from Q414 to Q115 increase in engagement with native videos on Twitter vs 3rd party embedded videos all videos on Twitter are 100% viewable +400% +170% +100% V I D E O O N T W I T T E R D R I V E S D I S COV E RY & E N G AG E M E N T Video on Twitter now offers more impact and effectiveness at scale. With Twitters new media-forward consumption experience, videos on Twitter are more exciting for consumers and more effective for brands Source: Twitter Internal Data, April 2015