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Vietnam chocolate - Marou

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畛c Ton

1) The document introduces Marou chocolate, a Vietnamese chocolate company that has launched its first cocoa workshop in Ho Chi Minh City. It has begun exporting chocolate but currently produces 3 tons per year. 2) It provides an overview of the Trans-Pacific Partnership (TPP) which aims to eliminate tariffs and barriers between 11 Asia-Pacific nations through international trade rules. 3) Marou's competitors in Japan, Meiji and Hershey, are discussed. Meiji has a lower price while Hershey has successfully exported American chocolate brands to Japan for years.

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GROUP 6: 畛 畛C TON- 65872 PH畉M THU H働畛NG- 62015 NGUY畛N H畛NG KHNH- 62016 NGUY畛N TH畛 DI畛U LINH- 62020 Group 6
Introduce to Marou Overview about TTP I.Introduction Nguy畛n Th畛 Di畛u Linh - 62020
1. Introduce to Marou - Marou chocolate has launched its first cocoa workshop in Ho Chi Minh city, Maison Marou, promising to be an undisputed destination -By the end of 2014, Marou had made up to 3 tons of chocolates and was mostly used for export
- Marou now works closely with farmers who are passionate about cacao, whose hard work is making Vietnam one of the most exciting new producers of cacao in the world - Marou spent the first years looking for rural areas in Vietnam to grow good cocoa
2. Overview about TPP - The TPP is an acronym for the Trans-Pacific Strategic Economic Partnership Agreement, a free trade agreement between the 11 nations that aims to integrate the Asia- Pacific - The main objective of the TPP : To eliminate tariffs and barriers Establish high standards
- TPP will set out international rules: Investment policy Protection of intellectual property rights, Control of state-owned companies Quality of work and labor
Meiji Hershey II. Competitor Ph畉m thu h動畛ng - 62015
1. Meiji Meiji Corporation the largest producing chocolate companies in Japan, accounting for 24.7% marker share in Japan. Occupies 23.8% of the domestic market. Milk chocolate products sold in supermarkets cost 2,200 yen/ kilogram (approximately 460.000 VND/kg), the cost of MAROU (at least 1 million VND/kg) => Meiji is much cheaper. Increasing by 7% in 2015 to 405 billion yen ($ 3.7 billion) Chocolate products in 2015 : 7 billion yen
2. Hershey The Hershey Company is one of the world's largest chocolate producers about technologically advanced
They export their products to more than 80 famous brands, such as: Reese Hershey's Kisses Hershey's Bliss
Hershey is the most exported Americas chocolate to Japan since 2012, accounting for 7,5% Japanese domestic chocolate market. The export volume in 2015 : about 5.5 thousand tons in 2016 : up from about 4.3 thousand tons In Japanese market, Hershey is favored for making various successful products such as adding almonds or mints to their chocolate bars That is a disadvantage for Marou chocolate.
Oppotunities Challenges III.Affect Nguy畛n Th畛 H畛ng Kh叩nh- 62016
1. Oppotunities 1.1 Opportunities of Marou when Vietnam is in TPP: A great opportunity for Marou to bring its products to potential markets . Marou chocolate products enter the TPP market without much cost to advertise the brand. Export products are entitled to a reduction of the tax rate. Be promoted, enhanced competitiveness & improved quality and service.
1.2 Opportunities of Marou in Japan - Japan is one of the potential markets of Marou to develop the brand in the future The chocolate market is moving from European countries, the United States to Asian countries. The chocolate market in some countries is experiencing a record increase such as India 20% / year, China 30% / year, especially Japan 35% / year ... And certainly this number will increase in the long term. (to Euromonitor International)
In Japan, retail sales of chocolate in 2016 rose 7% ($ 1.7 billion), even as the country's population continues to decline, according to Euromonitor. Retail sales of chocolate in Japan from 2010 to 2016 (in billion U.S. dollars)
- Japan is a TPP country so Marou will enjoy the benefits that TPP brings. - Marou has the advantage over other Japanese companies that they have cocoa in their own home, not imported because the supply is available. + All ingredients that make up Marou chocolate are made from cocoa beans grown in Vietnam
2. Challenges 2.1 Marou's challenges when Vietnam is in the TPP Marou's biggest challenge was the financial problem to professionalism and expansion of production. Demand for chocolate not only in domestic but also abroad is growing. Marou needed more time, effort, and labor to balance quality and quantity.
2.2 Marou's challenge to export to Japan - Marou faces big competitors in the Japanese market that are so popular with consumers in Japan and around the world. For example, Meiji (Japan), Richart (France) ... -The cost of selling a Marou chocolate bar is much more expensive than the normal chocolate of Japan.
Domestic market Abroad market IV.Strategy 畛 畛c Ton - 65872
1. Domestic market Marou should focus on promoting the product to the domestic market Marou needs to launch sweet products such as milk chocolate, cashew candy to meet the needs of more customers. Marou can open chocolate shops in big cities: chocolate, chocolate flavour drinks and cakes
2. Abroad market They can completely launch new black chocolate products from cacao beans originating from other provinces in Vietnam. Introduce the type of chocolate that is shaped as a traditional item of Vietnam.
Vietnam chocolate - Marou

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Vietnam chocolate - Marou

  • 1. GROUP 6: 畛 畛C TON- 65872 PH畉M THU H働畛NG- 62015 NGUY畛N H畛NG KHNH- 62016 NGUY畛N TH畛 DI畛U LINH- 62020 Group 6
  • 3. 1. Introduce to Marou - Marou chocolate has launched its first cocoa workshop in Ho Chi Minh city, Maison Marou, promising to be an undisputed destination -By the end of 2014, Marou had made up to 3 tons of chocolates and was mostly used for export
  • 4. - Marou now works closely with farmers who are passionate about cacao, whose hard work is making Vietnam one of the most exciting new producers of cacao in the world - Marou spent the first years looking for rural areas in Vietnam to grow good cocoa
  • 5. 2. Overview about TPP - The TPP is an acronym for the Trans-Pacific Strategic Economic Partnership Agreement, a free trade agreement between the 11 nations that aims to integrate the Asia- Pacific - The main objective of the TPP : To eliminate tariffs and barriers Establish high standards
  • 6. - TPP will set out international rules: Investment policy Protection of intellectual property rights, Control of state-owned companies Quality of work and labor
  • 8. 1. Meiji Meiji Corporation the largest producing chocolate companies in Japan, accounting for 24.7% marker share in Japan. Occupies 23.8% of the domestic market. Milk chocolate products sold in supermarkets cost 2,200 yen/ kilogram (approximately 460.000 VND/kg), the cost of MAROU (at least 1 million VND/kg) => Meiji is much cheaper. Increasing by 7% in 2015 to 405 billion yen ($ 3.7 billion) Chocolate products in 2015 : 7 billion yen
  • 9. 2. Hershey The Hershey Company is one of the world's largest chocolate producers about technologically advanced
  • 10. They export their products to more than 80 famous brands, such as: Reese Hershey's Kisses Hershey's Bliss
  • 11. Hershey is the most exported Americas chocolate to Japan since 2012, accounting for 7,5% Japanese domestic chocolate market. The export volume in 2015 : about 5.5 thousand tons in 2016 : up from about 4.3 thousand tons In Japanese market, Hershey is favored for making various successful products such as adding almonds or mints to their chocolate bars That is a disadvantage for Marou chocolate.
  • 13. 1. Oppotunities 1.1 Opportunities of Marou when Vietnam is in TPP: A great opportunity for Marou to bring its products to potential markets . Marou chocolate products enter the TPP market without much cost to advertise the brand. Export products are entitled to a reduction of the tax rate. Be promoted, enhanced competitiveness & improved quality and service.
  • 14. 1.2 Opportunities of Marou in Japan - Japan is one of the potential markets of Marou to develop the brand in the future The chocolate market is moving from European countries, the United States to Asian countries. The chocolate market in some countries is experiencing a record increase such as India 20% / year, China 30% / year, especially Japan 35% / year ... And certainly this number will increase in the long term. (to Euromonitor International)
  • 15. In Japan, retail sales of chocolate in 2016 rose 7% ($ 1.7 billion), even as the country's population continues to decline, according to Euromonitor. Retail sales of chocolate in Japan from 2010 to 2016 (in billion U.S. dollars)
  • 16. - Japan is a TPP country so Marou will enjoy the benefits that TPP brings. - Marou has the advantage over other Japanese companies that they have cocoa in their own home, not imported because the supply is available. + All ingredients that make up Marou chocolate are made from cocoa beans grown in Vietnam
  • 17. 2. Challenges 2.1 Marou's challenges when Vietnam is in the TPP Marou's biggest challenge was the financial problem to professionalism and expansion of production. Demand for chocolate not only in domestic but also abroad is growing. Marou needed more time, effort, and labor to balance quality and quantity.
  • 18. 2.2 Marou's challenge to export to Japan - Marou faces big competitors in the Japanese market that are so popular with consumers in Japan and around the world. For example, Meiji (Japan), Richart (France) ... -The cost of selling a Marou chocolate bar is much more expensive than the normal chocolate of Japan.
  • 20. 1. Domestic market Marou should focus on promoting the product to the domestic market Marou needs to launch sweet products such as milk chocolate, cashew candy to meet the needs of more customers. Marou can open chocolate shops in big cities: chocolate, chocolate flavour drinks and cakes
  • 21. 2. Abroad market They can completely launch new black chocolate products from cacao beans originating from other provinces in Vietnam. Introduce the type of chocolate that is shaped as a traditional item of Vietnam.