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John Brown
Dad to Freddie
Husband to Lois
Global Director at Hotwire
Equipped with his 鍖ve senses man
explore the universe around him
Edwin Hubble
Technological advancements are driven by our pursuit
for mimicking human interaction and experience
John Brown
Our earliest forms of communications
wanted to get across our experience of the world
The purpose of our communications hasnt evolved much
But our ability to communicate an experience has
VR is the next chapter in experiential communications
Poll: What do you think will make VR pervasive?
Virtual Reality And The Evoloution of Emotive Communications
Experience open heart surgery
Experience open warfare
Experience a terrorist attack
What can marketers learn?
Experience sponsorship
Experience a refugee crisis
Experience your hotel
VR is de鍖nitely open for business but
be careful of the pitfalls
Do you need to experience the story youre telling?
Are you relying on the technology?
Could this be done better face to face?
Thank you

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Virtual Reality And The Evoloution of Emotive Communications