This document provides information about advertising opportunities through Clear Channel Outdoor to reach commuters traveling to South Station in Boston. It details the typical weekday boardings from various South Shore and Metrowest cities, noting over 11,000 total weekday boardings from the South Shore and over 8,800 from Metrowest. The document encourages contacting a Clear Channel representative to advertise through billboards, digital screens, and other displays near South Station to reach these commuter audiences.
The document discusses various promotion methods for marketing an LTO (Language Training Organization). It describes personal selling, advertising, sales promotion, and publicity and public relations as the main promotion types. Personal selling involves direct communication between buyers and sellers to influence purchase decisions. Advertising uses paid, non-personal media like print, radio and TV. Sales promotion uses tactics like discounts and special offers. Publicity involves gaining media coverage and building community relations. The document provides examples of how each promotion type could be applied to an LTO, such as teachers conducting personal sales or sponsoring educational events.
This document provides information on volunteer recruitment strategies and best practices. It begins with goals of identifying benefits of a systematic recruitment program and best practices. It defines recruitment as the process of matching organizational needs with volunteer interests and skills. Key points include developing targeted recruitment plans based on volunteer position descriptions; using broad-based and targeted recruitment strategies; and emphasizing the importance of personal appeals, community events, and word-of-mouth in effective recruitment. Online recruitment resources and communication strategies are also discussed.
THE MARKETING ENVIRONMENTAL FACTORS AND AN ILLUSTRATIVE SAMPLE FOR THEIR IMPA...Maxie Tran
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Marketing is an indispensable factor for deciding the success of a business. Nonetheless, creating an effective marketing strategy as well as a proper marketing decision has been influenced by many factors and the greatest impacts are from the macro-environmental factors. The purpose of this essay assignment is to introduce these factors briefly. Based on the basic model of the macro-environment factors as known as PEST analysis system and an empirical example of the men’s fragrances industry in the UK, this assignment will also indicate the importance and a sizeable influence of those above factors to the marketing strategy and tactics of an organization, whether it is large or small.
Basecamp International is expanding into Peru with volunteer and hostel programs. Their marketing plan targets students and mid-life adults. Competition includes large global volunteer networks and smaller in-country organizations. Basecamp will advertise through their website and partner organizations while maintaining competitive pricing and service quality. Challenges include Peru's developing economy, corruption and safety issues, which require careful consideration for successful implementation.
Responsible Business Week Event at Langstone Technology Park -Melanie Parker-...Meon Valley Travel
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Responsible Business Week Event at Langstone Technology Park- Business in the Community (BITC)
A movement for change in business. BITC is an influential Network... Global, National, Local...
What is Corporate Responsibility?
The business benefits of volunteering
1. Auto-enrolment will be successful in getting more people enrolled in pensions, but simply enrolling them is not enough - people need to understand why saving for retirement is important and how to save adequate amounts.
2. While employers will need to provide minimum information to employees about auto-enrolment, they should consider going beyond this with financial education programs to encourage higher contribution rates.
3. Communicating the importance of retirement savings and options for increasing contributions will be important to prevent people from thinking the low auto-enrolment rates are sufficient and to avoid potential opt-outs. Ongoing education can help maximize the benefits
Charity Storm's vision is to become the best payment platform for non-profits in Europe. We enable people to start their own fundraiser online in a simple, fun and engaging way
Co-operative Development Scotland is the arm of Scottish Enterprise which supports company growth through co-operatives and employee ownership business models. Our annual review looks at the work we have done across 2014/15.
Powerpoint slides for Bryson Annual Conference Oct 2013Bryson25
Ìý
This document provides a summary of Bryson Charitable Group's annual conference. It discusses Bryson's social and economic impact over the last 5 years, including jobs created, homes insulated, and other services provided. The conference featured presentations on social enterprise and how it can create jobs, as well as discussions about accessing social investment through intermediaries like Big Society Capital. Overall, the document outlines Bryson's significant contributions and discusses how social enterprises can grow their impact through attracting social investment.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ìý
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
This document discusses using ITV (a British commercial television network) for corporate advertising and promoting social responsibility. It provides examples of companies like Accenture and BASF that have used ITV advertising successfully. ITV is highlighted as reaching a large audience of influential viewers weekly and having longer viewing sessions than other channels. Campaign coverage examples for ABC1 adults show potential millions reached and costs in the hundreds of thousands of pounds. Benefits of ITV mentioned include large commercial TV audiences, research support, and multimedia extensions of ads.
This marketing plan outlines objectives and strategies for promoting the grand opening of Canterbury's Oasis nightclub. The plan focuses on consumer advertising, public relations, and social media. Consumer advertising aims to increase local awareness within 100 miles and promote a captivating image. Public relations will inform local residents and build relationships. Social media will generate awareness and promote special offers to drive anticipation for the opening. The total budget is $49,500.
The document proposes a PR program for a petrol company called Azpetrol and its new BEMOL gas stations in Moldova. It outlines short-term and long-term PR activities. Short-term activities include launching the new gas stations through press conferences and events. Long-term activities propose loyalty programs, partnerships, sponsorships, social/environmental events, and product placement to build brand awareness, positive image, and loyalty over time. The agency believes these comprehensive PR strategies can help the brand gain market share and influence public opinion in Moldova.
The Merchant City Tourism & Marketing Co-operative was formed in 2008 with 230 local businesses in Glasgow's historic Merchant City area as members. It uses collaborative online marketing strategies including a website, social media, and branded merchandise to promote the area and increase footfall. This has led to a 150% rise in website visits and significant growth in social media followers. The co-operative allows members to share costs and improve the area's image, giving it a stronger brand and higher profile to attract more visitors.
The document discusses forum3, a two-day recruitment, careers, and volunteering event for the third sector held annually in London. It provides information on the number of visitors and organizations that attend, as well as testimonials from past attendees. Details are given on how organizations can benefit from participating in the event through recruitment, networking, and raising their profile.
Co-operative Development Scotland is the arm of Scottish Enterprise which supports company growth through co-operatives and employee ownership business models. Our annual review looks at the work we have done across 2014/15.
Lifestyle Media Group is a UK-based lead generation specialist that operates several tourism-focused websites. They generate millions of visitors and have partnerships with UK newspapers, magazines, TV and radio. Their flagship UKTourism.co.uk website promotes UK tourism clients and regions. Their highly successful 2010 UK tourism campaign was extended for the entire year due to popularity. They offer targeted digital marketing services to drive traffic and signups for tourism clients.
The Alhambra Shopping Centre in Barnsley hired Talk to Media to help gain media coverage for events and promotions through a PR campaign. Talk to Media drafted press releases that were published in local and regional outlets, generating over £6,000 in coverage per release. This positive media exposure significantly increased foot traffic to the shopping centre.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Kmg Uma 4 X4 Challenge Sponsorship ProposalSabuni Kamal
Ìý
The Uganda Motorsports Arena is organizing the annual 4x4 Challenge on October 2nd, 2011 to raise funds for Mildmay Uganda's Elizabeth Ward, which provides care to HIV/AIDS patients ages 0-18. The event will include a 4x4 race, health exhibitions, and performances. Sponsorship levels ranging from 30 million UGX to 5 million UGX are available in exchange for branding and advertising opportunities to support the goal of funding patient care for six months.
The annual report summarizes the activities of Involve Kent from 2015-2016. It discusses the organizational rebranding from Voluntary Action Maidstone to Involve Kent, the opening of a new community hub space, increased client services and outreach efforts. Financial reports indicate a decrease in funds but maintenance of operations. Key events included expansion of services for minorities, carers, older adults and those in need of transportation. Supported volunteering and community programs diversified and grew in participation. The report celebrates successes of the year and commitment of staff, volunteers and trustees to supporting the community.
Francis Clark is delighted to present our 9th annual Finance in Cornwall event, which has become an integral part of ‘Cornwall Business Week’.
The event looks to bring together people representing the funding and support streams potentially available to SMEs. Therefore, the event is of great relevance to Business Owners and Managers looking to find the best finance options available for their business and the support on offer to help them achieve their aims.
This year's event includes presentations from the big banks as well as the "alternative" finance providers. There will also be a number of organisations contracted to provide business support; including the providers of the Growth Hub and an update on 'European Funding'.
The document summarizes a campaign by Journalista to reposition the fitness industry association ukactive (formerly known as the Fitness Industry Association) as an authoritative voice on physical inactivity in the UK public sector. Journalista developed a data-driven strategy to establish ukactive as a necessary organization to address the physical inactivity epidemic. This included generating new insights from existing datasets and creating an interactive online report that secured over £200,000 in new revenue and 600 new stakeholders for ukactive. The campaign was successful in driving national, regional and trade media coverage.
Lessons From A National Industry Awareness CampaignPCI
Ìý
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
MDH hospital aims to serve nearly 3 million people by 2010 and specialize in fast-growing alternative healthcare. It will provide quality care using new equipment and trained staff. The marketing plan includes strategies to increase revenue 25% through promotions, media, PR, customer relations and outreach. Key objectives are to increase cash and credit patients as well as referrals by 25% and attract new insurance companies.
The document summarizes the GREAT campaign, a fully integrated initiative launched by the UK government to promote Britain as a destination for business, tourism, and investment. The campaign aims to measurably increase revenue in these areas through a coordinated effort across government departments and private partners using television, outdoor, social media, celebrity ambassadors, and high-impact events focused on key markets and cities. Early results show increased awareness and motivation to visit the UK, with the digital campaign generating over 2 million page views and growing social media fan bases. The true test will be increases in tourism, inward investment, and student numbers.
Co-operative Development Scotland is the arm of Scottish Enterprise which supports company growth through co-operatives and employee ownership business models. Our annual review looks at the work we have done across 2014/15.
Powerpoint slides for Bryson Annual Conference Oct 2013Bryson25
Ìý
This document provides a summary of Bryson Charitable Group's annual conference. It discusses Bryson's social and economic impact over the last 5 years, including jobs created, homes insulated, and other services provided. The conference featured presentations on social enterprise and how it can create jobs, as well as discussions about accessing social investment through intermediaries like Big Society Capital. Overall, the document outlines Bryson's significant contributions and discusses how social enterprises can grow their impact through attracting social investment.
Ptarmigan Bell Pottinger Consumer Credentialsadamleeds
Ìý
Ptarmigan Bell Pottinger is a PR agency with 10 specialists in Leeds and is part of the larger Bell Pottinger Group. They focus on consumer PR and identifying effective communications strategies. They have experience delivering campaigns for clients across various sectors including retail, consumer goods, public and third. Their approach involves identifying target audiences and creative ways to engage them. They have worked with clients such as Camelot, Nestle, Virgin Media, NHS, ASDA, and npower on campaigns ranging from product launches to awareness and behavioral change initiatives. Client testimonials praise their creative ideas, execution, and success in exceeding expectations and driving results.
This document discusses using ITV (a British commercial television network) for corporate advertising and promoting social responsibility. It provides examples of companies like Accenture and BASF that have used ITV advertising successfully. ITV is highlighted as reaching a large audience of influential viewers weekly and having longer viewing sessions than other channels. Campaign coverage examples for ABC1 adults show potential millions reached and costs in the hundreds of thousands of pounds. Benefits of ITV mentioned include large commercial TV audiences, research support, and multimedia extensions of ads.
This marketing plan outlines objectives and strategies for promoting the grand opening of Canterbury's Oasis nightclub. The plan focuses on consumer advertising, public relations, and social media. Consumer advertising aims to increase local awareness within 100 miles and promote a captivating image. Public relations will inform local residents and build relationships. Social media will generate awareness and promote special offers to drive anticipation for the opening. The total budget is $49,500.
The document proposes a PR program for a petrol company called Azpetrol and its new BEMOL gas stations in Moldova. It outlines short-term and long-term PR activities. Short-term activities include launching the new gas stations through press conferences and events. Long-term activities propose loyalty programs, partnerships, sponsorships, social/environmental events, and product placement to build brand awareness, positive image, and loyalty over time. The agency believes these comprehensive PR strategies can help the brand gain market share and influence public opinion in Moldova.
The Merchant City Tourism & Marketing Co-operative was formed in 2008 with 230 local businesses in Glasgow's historic Merchant City area as members. It uses collaborative online marketing strategies including a website, social media, and branded merchandise to promote the area and increase footfall. This has led to a 150% rise in website visits and significant growth in social media followers. The co-operative allows members to share costs and improve the area's image, giving it a stronger brand and higher profile to attract more visitors.
The document discusses forum3, a two-day recruitment, careers, and volunteering event for the third sector held annually in London. It provides information on the number of visitors and organizations that attend, as well as testimonials from past attendees. Details are given on how organizations can benefit from participating in the event through recruitment, networking, and raising their profile.
Co-operative Development Scotland is the arm of Scottish Enterprise which supports company growth through co-operatives and employee ownership business models. Our annual review looks at the work we have done across 2014/15.
Lifestyle Media Group is a UK-based lead generation specialist that operates several tourism-focused websites. They generate millions of visitors and have partnerships with UK newspapers, magazines, TV and radio. Their flagship UKTourism.co.uk website promotes UK tourism clients and regions. Their highly successful 2010 UK tourism campaign was extended for the entire year due to popularity. They offer targeted digital marketing services to drive traffic and signups for tourism clients.
The Alhambra Shopping Centre in Barnsley hired Talk to Media to help gain media coverage for events and promotions through a PR campaign. Talk to Media drafted press releases that were published in local and regional outlets, generating over £6,000 in coverage per release. This positive media exposure significantly increased foot traffic to the shopping centre.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Kmg Uma 4 X4 Challenge Sponsorship ProposalSabuni Kamal
Ìý
The Uganda Motorsports Arena is organizing the annual 4x4 Challenge on October 2nd, 2011 to raise funds for Mildmay Uganda's Elizabeth Ward, which provides care to HIV/AIDS patients ages 0-18. The event will include a 4x4 race, health exhibitions, and performances. Sponsorship levels ranging from 30 million UGX to 5 million UGX are available in exchange for branding and advertising opportunities to support the goal of funding patient care for six months.
The annual report summarizes the activities of Involve Kent from 2015-2016. It discusses the organizational rebranding from Voluntary Action Maidstone to Involve Kent, the opening of a new community hub space, increased client services and outreach efforts. Financial reports indicate a decrease in funds but maintenance of operations. Key events included expansion of services for minorities, carers, older adults and those in need of transportation. Supported volunteering and community programs diversified and grew in participation. The report celebrates successes of the year and commitment of staff, volunteers and trustees to supporting the community.
Francis Clark is delighted to present our 9th annual Finance in Cornwall event, which has become an integral part of ‘Cornwall Business Week’.
The event looks to bring together people representing the funding and support streams potentially available to SMEs. Therefore, the event is of great relevance to Business Owners and Managers looking to find the best finance options available for their business and the support on offer to help them achieve their aims.
This year's event includes presentations from the big banks as well as the "alternative" finance providers. There will also be a number of organisations contracted to provide business support; including the providers of the Growth Hub and an update on 'European Funding'.
The document summarizes a campaign by Journalista to reposition the fitness industry association ukactive (formerly known as the Fitness Industry Association) as an authoritative voice on physical inactivity in the UK public sector. Journalista developed a data-driven strategy to establish ukactive as a necessary organization to address the physical inactivity epidemic. This included generating new insights from existing datasets and creating an interactive online report that secured over £200,000 in new revenue and 600 new stakeholders for ukactive. The campaign was successful in driving national, regional and trade media coverage.
Lessons From A National Industry Awareness CampaignPCI
Ìý
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
MDH hospital aims to serve nearly 3 million people by 2010 and specialize in fast-growing alternative healthcare. It will provide quality care using new equipment and trained staff. The marketing plan includes strategies to increase revenue 25% through promotions, media, PR, customer relations and outreach. Key objectives are to increase cash and credit patients as well as referrals by 25% and attract new insurance companies.
The document summarizes the GREAT campaign, a fully integrated initiative launched by the UK government to promote Britain as a destination for business, tourism, and investment. The campaign aims to measurably increase revenue in these areas through a coordinated effort across government departments and private partners using television, outdoor, social media, celebrity ambassadors, and high-impact events focused on key markets and cities. Early results show increased awareness and motivation to visit the UK, with the digital campaign generating over 2 million page views and growing social media fan bases. The true test will be increases in tourism, inward investment, and student numbers.