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Editor's Notes

1. The theme for the project is Street Art and Graffiti Collective of 9 Photographers capturing the best of Londons (Also outside) street art Sort of like an online art exhibition/portfolio available for download initially, as popularity increases.. Target Audience: People into Modern Art, 16-30 age range, e.g Young Couples looking for Art work for new home? / Press (Graffiti gets bad rep = plenty of opportunities to sell for bad press stories) Unique Selling Point: Limited to good quality from selected Artists, rather than from just anyone (e.g Picfair) Creating monetizable high quality downloads, available on an opened ended platform.
2. Aim was the create an efficient means for selling our collectives work efficiency in the UX was one of our most important goals trying to home down on a user being able to buy (and have downloaded) a picture in under 3 clicks, A challenge fit for our team! We wanted a scrolling index to showcase the artists and some of our featured work A continuous stream advertising the artist and the photos they had on offer an open ended page where all photos were visible and a search bar was implemented for the user
3. Global street art - website selling graffiti and street art, physical copies that are shipped - very simplistic website, not many call to actions, minimal clutter - black and white color scheme allowing the products/art to stand out and be more dominant on the pages - Negative thoughts can come to mind when you hear graffiti such as crime, not the type of thoughts you want associated with your website, the name street art prevents that - a potential downfall is that the website offers too many services which may be overwhelming to users, making books, going on tours, events etc , we want to focus one objective and do it well Bigstock is a similar platform offering pretty neat videos and gifs on top of resolution based images
4. Picfair website that sells digital downloads of photos again quite simplistic, emphasising the photos anyone can sign up and sell their photos, we wanted to be more of a brand a create a website that is more of an exhibition of our photographers work so they can be credited
5. Three subscription levels with optional monthly, quarterly, or annual billing, ranging from the standard package, offering 200 images for $10 per month, to the premium option, with 2,500 images at $39 a month DripBook is remarkably easy to use, with a hand-holding tutorial that will guide you through every step of building your portfolio and promoting your work. DripBook will also include you in its creative index, making your information available to a huge number of potential clients. While DripBook’s organizational tools are incredibly user-friendly, they offer little in terms of customization or templates, and the end result doesn’t leave much room for personal flair. Provides a handy tutorial for exporting your hosted content to a custom website, on-site portfolios are so limited. The networking tools are great, but the cookie-cutter look of the portfolios is bound to disappoint. KROP free with a 10-image limit and one template(pretty useless, if you do different mediums. The premium level, at $10 per month, allows for unlimited images, video content, and a range of style options. portfolios are arguably the best looking and most stylish we’ve seen. Wide range of templates available to premium account holders allows you to choose the perfect look for your work. Krop also includes integrated resume building and job-hunting tools. Customization is limited Krop is more than worth the price of admission, an integrated job billboard
6. went through multiple logo design ideas, working with the photography students to see what they were inspired by and what they wanted to represent Came up with all of these and settled on a merge between art on the wall but art out in open spaces…. Leaving the logo looking clean and to the point pretty recognizable
7. LEFT: Facebook Secret Group for whole team - All members can post ideas for site, let others know their progress, allows communications between Photography & Web Media. MIDDLE: Facebook Group Chat for Web Team (To speak about site only) - 3 People in chat, to not bother entire team as its a regular chat to constantly improve/make changes to site. RIGHT: Google Drive - Allows photography students to upload their high res photos, and documents (Including Bio, Profile Image, Image Title, Description & Tags)
8. Wordpress - Backend Content Management System for Site WooCommerce - ECommerce plugin, add images as products (Add purchasing ability onto site) JetPack - Tracking Analytics (Linked to Google Analytics), see unique viewers, route of users SEO Plugin - See how site looks on search engines, can alter info (Keywords) Ajax Search - Search bar can now search specifically for product tags only.. Example Shoreditch only shows results for images with “Shoreditch” as tag Divi Theme - Website Builder, lots of functionality to create site (Responsive) Advanced Reviews - Provides reviews, shows reliability of site - important for smaller site (Stands chance with large sites when it has credibility) All team members have access. Web team are admin, Photographers are Shop Managers (Meaning they can add own products)
9. -Facebook and Twitter set up -give updates about the website, photographers -used to market the website/products - coupons and discount vouchers can be used to drive people to the website
10. Instagram - Research shown brands using twitter to be most effective. People tend to follow those interested in, therefore if were in their timeline, they care and then can drive sales. Also a likely place for our Target Audience SEO - Looking into Search Engine Optimisation and how our site can be improved, with appropriate meta deta tagging and google Adwords, Search Console and Tag manager Search Bar on Shop - FIlterable search bar, currently looking into methods to achieve desired outcome.