Wearables - by Evan Tini
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This document discusses the potential for virtual reality (VR) and augmented reality (AR) wearables to disrupt markets. It is currently in the new-market disruption phase, as the technology is still brand new and not very accessible to most users. However, change is coming rapidly. The document recommends that American Apparel and Campbell's Soup avoid investing in VR/AR now but monitor it closely in coming years, as it could enable new applications like product previews. Independence Blue Cross is recommended to invest in VR/AR as applications in health education could be vast. Overall, VR/AR wearables have potential to disrupt literally any market as the technology matures.
Wearables - by Evan Tini
- 1. WEARABLES Case Study Evan Tini
- 2. SCOPE: Virtual Reality (VR) and Augmented Reality (AR) Wearables What type of disruptive innovation (DI) and where are we in the cycle? New-Market Disruption The market may be defined as VR/AR and should stand-alone from the overall wearables market however, given the nature of VR/AR, it has the ability to disrupt literally any market Still brand-new and not very accessible BUT CHANGE IS COMING
- 3. The RPV Theory and VR/AR argues that organizations successfully tackle opportunities when they have the resources to succeed, when their processes facilitate what needs to get done, and their values allow them to give adequate priority to that particular opportunity in the face of all other demands that compete for the companys resources An example They wanted to educate vehicle consumers on vehicle safety
- 4. Returning to the impact on markets Market applications are seemingly infinite Just to name a few Gaming (*major) Health (simulation) General Art (https://vimeo.com/1387 90270) 2:40
- 5. Recommendations to American Apparel & Campbells Soup Dont invest in VR/AR just yet, but keep a close watch on it over the next few years. Many overall business applications Complex training sessions Immersive meetings AA & Campbells specific potential applications Simulate/preview new products in virtual space (potential cost savings) Simulate/preview new store layouts in virtual space
- 6. Recommendations to Independence Blue Cross Absolutely invest in VR/AR as soon as financially feasible Including the overall business applications from the previous slide, theres a vast amount of possible health insurance applications, mostly surrounding effective education.
- 7. Bibliography http://www.zdnet.com/topic/wearables-fit-for- business/ http://www.zdnet.com/article/wearables-an-all- body-network-of-marketing-pitches/ http://www.wearables.com/where-how-why-vr- headsets-will-change-the-world/ http://www.digi-capital.com/news/2015/07/the-7- drivers-of-150-billion-augmentedvirtual- reality/#.ViVSVivoMkM http://www.computerworld.com/article/2931551/e merging-technology/6-amazing-uses-for-virtual- reality-in-business.html http://www.cio.com/article/2983679/it-industry/is- virtual-reality-finally-ready-for-business-use.html