This document discusses the potential for virtual reality (VR) and augmented reality (AR) wearables to disrupt markets. It is currently in the new-market disruption phase, as the technology is still brand new and not very accessible to most users. However, change is coming rapidly. The document recommends that American Apparel and Campbell's Soup avoid investing in VR/AR now but monitor it closely in coming years, as it could enable new applications like product previews. Independence Blue Cross is recommended to invest in VR/AR as applications in health education could be vast. Overall, VR/AR wearables have potential to disrupt literally any market as the technology matures.