Administrate_me es una herramienta de administraci¨®n de contenido (ABM) construida con Ruby on Rails que se enfoca en calidad sobre tiempo de desarrollo. Usa tecnolog¨ªas como REST, XHTML, CSS y AJAX de forma inteligente sin reinventar la rueda a trav¨¦s de frameworks como activescaffold y auto_admin. Est¨¢ dise?ada a la medida de los clientes de (in)signia para brindar la capacidad productiva m¨¢s avanzada.
Del Freelancing a la Empresa. La historia de INSIGNIA.INSIGNIA4U
?
Del Freelancing a la Empresa. La Historia de INSIGNIA
La presentaci¨®n que dimos durante la charla ATP de Noviembre de Tucuman Valley.
15 de Noviembre de 2011, Aula Magna, UTN-FRT
Node.js
Code Blast 2012 en el marco de charlas de por la Semana de la Ingenier¨ªa de la Universidad Tecnol¨®gica Nacional, Facultad Regional Tucum¨¢n.
Juan Maria Martinez Arce comparti¨® un poco de sus investigaciones en el uso de node.js para la creaci¨®n de aplicaciones de red de alta concurrencia.
Code Blast 2012 - Fast Mobile PrototypingINSIGNIA4U
?
Fast Mobile Prototyping
Code Blast 2012 en el marco de charlas de por la Semana de la Ingenier¨ªa de la Universidad Tecnol¨®gica Nacional, Facultad Regional Tucum¨¢n.
Juan Francisco Rold¨¢n mostr¨® las herramientas que utilizamos en Insignia para hacer prototipado r¨¢pido de aplicaciones mobile usando el stack html5.
Spinach es un framework de desarrollo guiado por comportamiento (BDD) de alto nivel escrito en Ruby que se centra en la reutilizaci¨®n a trav¨¦s de funciones y m¨®dulos. Usa el lenguaje Gherkin para definir especificaciones ejecutables y cuenta con soporte para Minitest, RSpec y Capybara. Los archivos de caracter¨ªsticas (.feature) describen el comportamiento del software a trav¨¦s de escenarios y pasos que se definen en archivos separados (.steps).
Descubriendo Ruby On Rails (Desarrollo Agil De Aplicaciones Web)INSIGNIA4U
?
El documento presenta Ruby on Rails como un framework ¨¢gil para el desarrollo de aplicaciones web. Explica conceptos clave como MVC, ORM, migraciones de base de datos y convenci¨®n sobre configuraci¨®n. Tambi¨¦n muestra ejemplos b¨¢sicos de c¨®digo para crear modelos, controladores y vistas en Rails.
Ruby on Rails v.2012
Code Blast 2012 en el marco de charlas de por la Semana de la Ingenier¨ªa de la Universidad Tecnol¨®gica Nacional, Facultad Regional Tucum¨¢n.
Pablo Barrios cont¨® a todos por qu¨¦ Ruby on Rails es su framework favorito para desarrollo de aplicaciones web.
Recruiting Tech: A Look at Why AI is Actually OGMatt Charney
?
A lot of recruiting technology vendors out there are talking about how they're offering the first ever (insert AI use case here), but turns out, everything they're selling as innovative or cutting edge has been around since Yahoo! and MySpace were category killers. Here's the receipts.
Building High-Impact Teams Beyond the Product Triad.pdfRafael Burity
?
The product triad is broken.
Not because of flawed frameworks, but because it rarely works as it should in practice.
When it becomes a battle of roles, it collapses.
It only works with clarity, maturity, and shared responsibility.
En esta charla compartiremos la experiencia del equipo de Bitnami en la mejora de la seguridad de nuestros Helm Charts y Contenedores utilizando Kubescape como herramienta principal de validaci¨®n. Exploraremos el proceso completo, desde la identificaci¨®n de necesidades hasta la implementaci¨®n de validaciones automatizadas, incluyendo la creaci¨®n de herramientas para la comunidad.
Compartiremos nuestra experiencia en la implementaci¨®n de mejoras de seguridad en Charts y Contenedores, bas¨¢ndonos en las mejores pr¨¢cticas del mercado y utilizando Kubescape como herramienta de validaci¨®n. Explicaremos c¨®mo automatizamos estas validaciones integr¨¢ndolas en nuestro ciclo de vida de desarrollo, mejorando significativamente la seguridad de nuestros productos mientras manten¨ªamos la eficiencia operativa.
Durante la charla, los asistentes aprender¨¢n c¨®mo implementar m¨¢s de 60 validaciones de seguridad cr¨ªticas, incluyendo la configuraci¨®n segura de contenedores en modo no privilegiado, la aplicaci¨®n de buenas pr¨¢cticas en recursos de Kubernetes, y c¨®mo garantizar la compatibilidad con plataformas como OpenShift. Adem¨¢s, demostraremos una herramienta de self-assessment que desarrollamos para que cualquier usuario pueda evaluar y mejorar la seguridad de sus propios Charts bas¨¢ndose en esta experiencia.
CIOs Speak Out - A Research Series by Jasper ColinJasper Colin
?
Discover key IT leadership insights from top CIOs on AI, cybersecurity, and cost optimization. Jasper Colin¡¯s research reveals what¡¯s shaping the future of enterprise technology. Stay ahead of the curve.
GDG on Campus Monash hosted Info Session to provide details of the Solution Challenge to promote participation and hosted networking activities to help participants find their dream team
Benefits of Moving Ellucian Banner to Oracle CloudAstuteBusiness
?
Discover the advantages of migrating Ellucian Banner to Oracle Cloud Infrastructure, including scalability, security, and cost efficiency for educational institutions.
Automating Behavior-Driven Development: Boosting Productivity with Template-D...DOCOMO Innovations, Inc.
?
https://bit.ly/4ciP3mZ
We have successfully established our development process for Drupal custom modules, including automated testing using PHPUnit, all managed through our own GitLab CI/CD pipeline. This setup mirrors the automated testing process used by Drupal.org, which was our goal to emulate.
Building on this success, we have taken the next step by learning Behavior-Driven Development (BDD) using Behat. This approach allows us to automate the execution of acceptance tests for our Cloud Orchestration modules. Our upcoming session will provide a thorough explanation of the practical application of Behat, demonstrating how to effectively use this tool to write and execute comprehensive test scenarios.
In this session, we will cover:
1. Introduction to Behavior-Driven Development (BDD):
- Understanding the principles of BDD and its advantages in the software development lifecycle.
- How BDD aligns with agile methodologies and enhances collaboration between developers, testers, and stakeholders.
2. Overview of Behat:
- Introduction to Behat as a testing framework for BDD.
- Key features of Behat and its integration with other tools and platforms.
3. Automating Acceptance Tests:
- Running Behat tests in our GitLab CI/CD pipeline.
- Techniques for ensuring that automated tests are reliable and maintainable.
- Strategies for continuous improvement and scaling the test suite.
4. Template-Based Test Scenario Reusability:
- How to create reusable test scenario templates in Behat.
- Methods for parameterizing test scenarios to enhance reusability and reduce redundancy.
- Practical examples of how to implement and manage these templates within your testing framework.
By the end of the session, attendees will have a comprehensive understanding of how to leverage Behat for BDD in their own projects, particularly within the context of Drupal and cloud orchestration. They will gain practical knowledge on writing and running automated acceptance tests, ultimately enhancing the quality and efficiency of their development processes.
AuthZEN The OpenID Connect of Authorization - Gartner IAM EMEA 2025David Brossard
?
Today, the authorization world is fractured - each vendor supports its own APIs & protocols. But this is about to change: OpenID AuthZEN was created in late 2023 to establish much-needed modern authorization standards. As of late 2024, AuthZEN has a stable Implementers Draft, and is expected to reach Final Specification in 2025.
With AuthZEN, IAM teams can confidently externalize and standardize authorization across their application estate without being locked in to a proprietary API.
This session will describe the state of modern authorization, review the AuthZEN API, and demo our 15 interoperable implementations.
Automated Engineering of Domain-Specific Metamorphic Testing EnvironmentsPablo G¨®mez Abajo
?
Context. Testing is essential to improve the correctness of software systems. Metamorphic testing (MT) is an approach especially suited when the system under test lacks oracles, or they are expensive to compute. However, building an MT environment for a particular domain (e.g., cloud simulation, model transformation, machine learning) requires substantial effort.
Objective. Our goal is to facilitate the construction of MT environments for specific domains.
Method. We propose a model-driven engineering approach to automate the construction of MT environments. Starting from a meta-model capturing the domain concepts, and a description of the domain execution environment, our approach produces an MT environment featuring comprehensive support for the MT process. This includes the definition of domain-specific metamorphic relations, their evaluation, detailed reporting of the testing results, and the automated search-based generation of follow-up test cases.
Results. Our method is supported by an extensible platform for Eclipse, called Gotten. We demonstrate its effectiveness by creating an MT environment for simulation-based testing of data centres and comparing with existing tools; its suitability to conduct MT processes by replicating previous experiments; and its generality by building another MT environment for video streaming APIs.
Conclusion. Gotten is the first platform targeted at reducing the development effort of domain-specific MT environments. The environments created with Gotten facilitate the specification of metamorphic relations, their evaluation, and the generation of new test cases.
Mastering Azure Durable Functions - Building Resilient and Scalable WorkflowsCallon Campbell
?
The presentation aims to provide a comprehensive understanding of how Azure Durable Functions can be used to build resilient and scalable workflows in serverless applications. It includes detailed explanations, application patterns, components, and constraints of Durable Functions, along with performance benchmarks and new storage providers.
Least Privilege AWS IAM Role PermissionsChris Wahl
?
RECORDING: https://youtu.be/hKepiNhtWSo
Hello innovators! Welcome to the latest episode of My Essentials Course series. In this video, we'll delve into the concept of least privilege for IAM roles, ensuring roles have the minimum permissions needed for success. Learn strategies to create read-only, developer, and admin roles. Discover tools like IAM Access Analyzer, Pike, and Policy Sentry for generating efficient IAM policies. Follow along as we automate role and policy creation using Pike with Terraform, and test our permissions using GitHub Actions. Enhance your security practices by integrating these powerful tools. Enjoy the video and leave your feedback in the comments!
Threat Modeling a Batch Job System - AWS Security Community DayTeri Radichel
?
I've been working on building a batch job framework for a few years now and blogging about it in the process. This presentation explains how and why I started building and writing about this system and the reason it changed from deploying one simple batch job to a much bigger project. I explore a number of recent data breaches, how they occurred, and what may have prevented them along the way. We consider how what make goes into an effective security architecture and well-designed security controls that avoid common pitfalls. There are friend links to many blog posts in the notes of the presentation that bypass the paywall. Topics include security architecture, IAM, encryption (KMS), networking, MFA, source control, separation of duties, supply chain attacks, and more.
This presentation provides a comprehensive overview of the Transactional Outbox Pattern and the Inbox Pattern, two essential techniques for ensuring reliable and consistent communication in distributed systems.
We start by clearly outlining the problem these patterns aim to solve¡ªnamely, maintaining data consistency between databases and message brokers in event-driven architectures. From there, we delve into what the Outbox Pattern is, how it works under the hood, and how it guarantees message delivery even in the face of failures.
The presentation then shifts focus to the Inbox Pattern, explaining its role in ensuring idempotency and preventing duplicate processing of messages. Each concept is explained with simple language, diagrams, and a logical flow that builds a solid understanding from the ground up.
Whether you¡¯re an engineer building microservices or just exploring distributed system patterns, this talk provides clarity, practical insights, and a helpful demo to see the patterns in action.
Topics Covered:
* Problem Statement
* Transactional Outbox Pattern
* How It Solves the Problem
* Internal Mechanics
* Delivery Guarantees
* Inbox Pattern Explained
* Internal Workflow
* Conclusions & Further Reading
* Demo
Struggling to get real value from HubSpot Sales Hub? Learn 5 mighty methods to close more deals without more leads or headcount (even on Starter subscriptions)!
These slides accompanied a webinar run by Hampshire's HubSpot User Group (HUG) on 2nd April, 2025.
HubSpot subscribers can watch the recording here: https://events.hubspot.com/events/details/hubspot-hampshire-presents-5-ways-to-close-more-deals-from-your-existing-sales-pipeline/
ABOUT THE EVENT:
Unlock hidden revenue in your CRM with our practical HubSpot tactics
Are you struggling to get real value from your HubSpot Sales Hub?
If your HubSpot feels like more of an admin burden than a revenue enabler, you¡¯re not alone. Many sales leaders find that their team isn't updating records consistently, pipeline visibility is poor, and reporting doesn¡¯t deliver the insights they need to drive strategy.
The good news? You don¡¯t need to upgrade your HubSpot subscription to sort these issues.
Join us for this webinar to learn 5 mighty tactics that will help you streamline your sales process, improve pipeline visibility, and extract more revenue from your existing pipeline, without spending more on marketing or hiring extra sales reps.
What You¡¯ll Learn
? Customising Records ¨C Increase sales momentum with more useful CRM data for your salespeople
? Pipeline Rules ¨C Improve deal stage consistency and data accuracy for improved prioritisation and forecasting
? Team Permissions & Defaults ¨C Control access and streamline processes. Spend more time selling, less on admin
? Pipeline View Customisation ¨C Get clearer sales insights, faster, to deal with revenue leaks
? Simple Sales Reports ¨C Build actionable dashboards to drive strategy with data
? Bonus: Successful Sales Hub users will share their experiences and the revenue impact it has delivered for them.
Who is this webinar for?
Sales leaders using HubSpot Sales Hub Starter, or those new to HubSpot
Sales managers who need better CRM adoption from their team
Anyone struggling with pipeline visibility, reporting, or forecasting
Teams who want to close more deals without extra sales headcount
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
?
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We¡¯ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You¡¯ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE¡¯s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it¡¯s never been more important).
With Zack Kadish and Alex Carchietta, we¡¯ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you¡¯re looking to cut through the noise of constant SEO and content trends to drive success, you won¡¯t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
?
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Recruiting Tech: A Look at Why AI is Actually OGMatt Charney
?
A lot of recruiting technology vendors out there are talking about how they're offering the first ever (insert AI use case here), but turns out, everything they're selling as innovative or cutting edge has been around since Yahoo! and MySpace were category killers. Here's the receipts.
Building High-Impact Teams Beyond the Product Triad.pdfRafael Burity
?
The product triad is broken.
Not because of flawed frameworks, but because it rarely works as it should in practice.
When it becomes a battle of roles, it collapses.
It only works with clarity, maturity, and shared responsibility.
En esta charla compartiremos la experiencia del equipo de Bitnami en la mejora de la seguridad de nuestros Helm Charts y Contenedores utilizando Kubescape como herramienta principal de validaci¨®n. Exploraremos el proceso completo, desde la identificaci¨®n de necesidades hasta la implementaci¨®n de validaciones automatizadas, incluyendo la creaci¨®n de herramientas para la comunidad.
Compartiremos nuestra experiencia en la implementaci¨®n de mejoras de seguridad en Charts y Contenedores, bas¨¢ndonos en las mejores pr¨¢cticas del mercado y utilizando Kubescape como herramienta de validaci¨®n. Explicaremos c¨®mo automatizamos estas validaciones integr¨¢ndolas en nuestro ciclo de vida de desarrollo, mejorando significativamente la seguridad de nuestros productos mientras manten¨ªamos la eficiencia operativa.
Durante la charla, los asistentes aprender¨¢n c¨®mo implementar m¨¢s de 60 validaciones de seguridad cr¨ªticas, incluyendo la configuraci¨®n segura de contenedores en modo no privilegiado, la aplicaci¨®n de buenas pr¨¢cticas en recursos de Kubernetes, y c¨®mo garantizar la compatibilidad con plataformas como OpenShift. Adem¨¢s, demostraremos una herramienta de self-assessment que desarrollamos para que cualquier usuario pueda evaluar y mejorar la seguridad de sus propios Charts bas¨¢ndose en esta experiencia.
CIOs Speak Out - A Research Series by Jasper ColinJasper Colin
?
Discover key IT leadership insights from top CIOs on AI, cybersecurity, and cost optimization. Jasper Colin¡¯s research reveals what¡¯s shaping the future of enterprise technology. Stay ahead of the curve.
GDG on Campus Monash hosted Info Session to provide details of the Solution Challenge to promote participation and hosted networking activities to help participants find their dream team
Benefits of Moving Ellucian Banner to Oracle CloudAstuteBusiness
?
Discover the advantages of migrating Ellucian Banner to Oracle Cloud Infrastructure, including scalability, security, and cost efficiency for educational institutions.
Automating Behavior-Driven Development: Boosting Productivity with Template-D...DOCOMO Innovations, Inc.
?
https://bit.ly/4ciP3mZ
We have successfully established our development process for Drupal custom modules, including automated testing using PHPUnit, all managed through our own GitLab CI/CD pipeline. This setup mirrors the automated testing process used by Drupal.org, which was our goal to emulate.
Building on this success, we have taken the next step by learning Behavior-Driven Development (BDD) using Behat. This approach allows us to automate the execution of acceptance tests for our Cloud Orchestration modules. Our upcoming session will provide a thorough explanation of the practical application of Behat, demonstrating how to effectively use this tool to write and execute comprehensive test scenarios.
In this session, we will cover:
1. Introduction to Behavior-Driven Development (BDD):
- Understanding the principles of BDD and its advantages in the software development lifecycle.
- How BDD aligns with agile methodologies and enhances collaboration between developers, testers, and stakeholders.
2. Overview of Behat:
- Introduction to Behat as a testing framework for BDD.
- Key features of Behat and its integration with other tools and platforms.
3. Automating Acceptance Tests:
- Running Behat tests in our GitLab CI/CD pipeline.
- Techniques for ensuring that automated tests are reliable and maintainable.
- Strategies for continuous improvement and scaling the test suite.
4. Template-Based Test Scenario Reusability:
- How to create reusable test scenario templates in Behat.
- Methods for parameterizing test scenarios to enhance reusability and reduce redundancy.
- Practical examples of how to implement and manage these templates within your testing framework.
By the end of the session, attendees will have a comprehensive understanding of how to leverage Behat for BDD in their own projects, particularly within the context of Drupal and cloud orchestration. They will gain practical knowledge on writing and running automated acceptance tests, ultimately enhancing the quality and efficiency of their development processes.
AuthZEN The OpenID Connect of Authorization - Gartner IAM EMEA 2025David Brossard
?
Today, the authorization world is fractured - each vendor supports its own APIs & protocols. But this is about to change: OpenID AuthZEN was created in late 2023 to establish much-needed modern authorization standards. As of late 2024, AuthZEN has a stable Implementers Draft, and is expected to reach Final Specification in 2025.
With AuthZEN, IAM teams can confidently externalize and standardize authorization across their application estate without being locked in to a proprietary API.
This session will describe the state of modern authorization, review the AuthZEN API, and demo our 15 interoperable implementations.
Automated Engineering of Domain-Specific Metamorphic Testing EnvironmentsPablo G¨®mez Abajo
?
Context. Testing is essential to improve the correctness of software systems. Metamorphic testing (MT) is an approach especially suited when the system under test lacks oracles, or they are expensive to compute. However, building an MT environment for a particular domain (e.g., cloud simulation, model transformation, machine learning) requires substantial effort.
Objective. Our goal is to facilitate the construction of MT environments for specific domains.
Method. We propose a model-driven engineering approach to automate the construction of MT environments. Starting from a meta-model capturing the domain concepts, and a description of the domain execution environment, our approach produces an MT environment featuring comprehensive support for the MT process. This includes the definition of domain-specific metamorphic relations, their evaluation, detailed reporting of the testing results, and the automated search-based generation of follow-up test cases.
Results. Our method is supported by an extensible platform for Eclipse, called Gotten. We demonstrate its effectiveness by creating an MT environment for simulation-based testing of data centres and comparing with existing tools; its suitability to conduct MT processes by replicating previous experiments; and its generality by building another MT environment for video streaming APIs.
Conclusion. Gotten is the first platform targeted at reducing the development effort of domain-specific MT environments. The environments created with Gotten facilitate the specification of metamorphic relations, their evaluation, and the generation of new test cases.
Mastering Azure Durable Functions - Building Resilient and Scalable WorkflowsCallon Campbell
?
The presentation aims to provide a comprehensive understanding of how Azure Durable Functions can be used to build resilient and scalable workflows in serverless applications. It includes detailed explanations, application patterns, components, and constraints of Durable Functions, along with performance benchmarks and new storage providers.
Least Privilege AWS IAM Role PermissionsChris Wahl
?
RECORDING: https://youtu.be/hKepiNhtWSo
Hello innovators! Welcome to the latest episode of My Essentials Course series. In this video, we'll delve into the concept of least privilege for IAM roles, ensuring roles have the minimum permissions needed for success. Learn strategies to create read-only, developer, and admin roles. Discover tools like IAM Access Analyzer, Pike, and Policy Sentry for generating efficient IAM policies. Follow along as we automate role and policy creation using Pike with Terraform, and test our permissions using GitHub Actions. Enhance your security practices by integrating these powerful tools. Enjoy the video and leave your feedback in the comments!
Threat Modeling a Batch Job System - AWS Security Community DayTeri Radichel
?
I've been working on building a batch job framework for a few years now and blogging about it in the process. This presentation explains how and why I started building and writing about this system and the reason it changed from deploying one simple batch job to a much bigger project. I explore a number of recent data breaches, how they occurred, and what may have prevented them along the way. We consider how what make goes into an effective security architecture and well-designed security controls that avoid common pitfalls. There are friend links to many blog posts in the notes of the presentation that bypass the paywall. Topics include security architecture, IAM, encryption (KMS), networking, MFA, source control, separation of duties, supply chain attacks, and more.
This presentation provides a comprehensive overview of the Transactional Outbox Pattern and the Inbox Pattern, two essential techniques for ensuring reliable and consistent communication in distributed systems.
We start by clearly outlining the problem these patterns aim to solve¡ªnamely, maintaining data consistency between databases and message brokers in event-driven architectures. From there, we delve into what the Outbox Pattern is, how it works under the hood, and how it guarantees message delivery even in the face of failures.
The presentation then shifts focus to the Inbox Pattern, explaining its role in ensuring idempotency and preventing duplicate processing of messages. Each concept is explained with simple language, diagrams, and a logical flow that builds a solid understanding from the ground up.
Whether you¡¯re an engineer building microservices or just exploring distributed system patterns, this talk provides clarity, practical insights, and a helpful demo to see the patterns in action.
Topics Covered:
* Problem Statement
* Transactional Outbox Pattern
* How It Solves the Problem
* Internal Mechanics
* Delivery Guarantees
* Inbox Pattern Explained
* Internal Workflow
* Conclusions & Further Reading
* Demo
Struggling to get real value from HubSpot Sales Hub? Learn 5 mighty methods to close more deals without more leads or headcount (even on Starter subscriptions)!
These slides accompanied a webinar run by Hampshire's HubSpot User Group (HUG) on 2nd April, 2025.
HubSpot subscribers can watch the recording here: https://events.hubspot.com/events/details/hubspot-hampshire-presents-5-ways-to-close-more-deals-from-your-existing-sales-pipeline/
ABOUT THE EVENT:
Unlock hidden revenue in your CRM with our practical HubSpot tactics
Are you struggling to get real value from your HubSpot Sales Hub?
If your HubSpot feels like more of an admin burden than a revenue enabler, you¡¯re not alone. Many sales leaders find that their team isn't updating records consistently, pipeline visibility is poor, and reporting doesn¡¯t deliver the insights they need to drive strategy.
The good news? You don¡¯t need to upgrade your HubSpot subscription to sort these issues.
Join us for this webinar to learn 5 mighty tactics that will help you streamline your sales process, improve pipeline visibility, and extract more revenue from your existing pipeline, without spending more on marketing or hiring extra sales reps.
What You¡¯ll Learn
? Customising Records ¨C Increase sales momentum with more useful CRM data for your salespeople
? Pipeline Rules ¨C Improve deal stage consistency and data accuracy for improved prioritisation and forecasting
? Team Permissions & Defaults ¨C Control access and streamline processes. Spend more time selling, less on admin
? Pipeline View Customisation ¨C Get clearer sales insights, faster, to deal with revenue leaks
? Simple Sales Reports ¨C Build actionable dashboards to drive strategy with data
? Bonus: Successful Sales Hub users will share their experiences and the revenue impact it has delivered for them.
Who is this webinar for?
Sales leaders using HubSpot Sales Hub Starter, or those new to HubSpot
Sales managers who need better CRM adoption from their team
Anyone struggling with pipeline visibility, reporting, or forecasting
Teams who want to close more deals without extra sales headcount
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
?
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We¡¯ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You¡¯ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE¡¯s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it¡¯s never been more important).
With Zack Kadish and Alex Carchietta, we¡¯ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you¡¯re looking to cut through the noise of constant SEO and content trends to drive success, you won¡¯t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
?
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion ¡°Artificial Intelligence, Data and Competition¡± held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author¡¯s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
?
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report ¨C by HubspotMarius Sescu
?
https://www.hubspot.com/state-of-marketing
¡¤ Scaling relationships and proving ROI
¡¤ Social media is the place for search, sales, and service
¡¤ Authentic influencer partnerships fuel brand growth
¡¤ The strongest connections happen via call, click, chat, and camera.
¡¤ Time saved with AI leads to more creative work
¡¤ Seeking: A single source of truth
¡¤ TLDR; Get on social, try AI, and align your systems.
¡¤ More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
?
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
?
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it¡¯s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that¡¯s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they¡¯re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh¨¦ M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy ?lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz¨¢lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt?, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie So?hnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It¡¯s important that you¡¯re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You¡¯ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you¡¯re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the world¡¯s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it¡¯s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article ¡°5 Public-Speaking Tips TED Gives Its Speakers¡±, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.