Web Design for Non-Web
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This document outlines key points from a presentation on website design for non-web designers. It discusses best practices such as having simple navigation with a clear hierarchy, featuring important products and inventory to sell, showing personal stories and faces, ensuring powerful search functionality, using subtle animations and videos, sending customers from ads to specific landing pages, and maintaining consistent branding and formatting across all pages. The presentation concluded by opening the floor for questions from attendees.
Web Design for Non-Web
- 1. Matt Smyth As the Director of User Experience, Matt’s a web wizard who knows how to balance user- friendly technology with eye-catching design. During his 10 years in the tech world, Matt was responsible for creating some of the first iPhone and Twitter apps. Welcome to Web Design for Non-Web Designers we will be starting in a few minutes Colin M. Roth A branding and marketing expert specializing in digital promotions. Colin incorporates the latest marketing trends and research into his campaigns, often performing A/B tests and analyzing the results, maximizing conversion rates
- 2. Website Design for Non- Web Designers Website Design for Non-Web Designers
- 3. Ask us questions! (we won’t bite, promise) We will try to answers them in real time, any we don’t get to in the webinar we will answer after. Website Design for Non-Web Designers
- 4. Colin M. Roth Digital Marketing Manager croth@asicentral.com Who are we? Matt Smyth Director, UX msmyth@asicentral.com Website Design for Non-Web Designers
- 5. Poll: How do you design your website now? 1.Squarespace/Weebly/Shopify 2.ESP Websites for Suppliers 3.We paid someone to design it for us 4.We created one internally 5.I don’t have a website Website Design for Non-Web Designers
- 6. Anyone can design a website, all you need is pen and paper Website Design for Non-Web Designers
- 10. Ray Ban Knows What People Want Website Design for Non-Web Designers
- 11. Bonobos’ Organized Answer Website Design for Non-Web Designers
- 12. Oliver People’s Fixed Navigation Website Design for Non-Web Designers
- 13. Okay… So What’s The Important Stuff? 1.Don’t add every category, focus on the important ones 2.Make sure you have a clear navigation hierarchy 3.Fixed navigation is better for the user Website Design for Non-Web Designers
- 15. Birchbox Shows Off What They Want You to Do Website Design for Non-Web Designers
- 16. Look at Karmaloop’s Easy Homepage! Website Design for Non-Web Designers
- 17. Chubbies Inventory Burn Homepage Website Design for Non-Web Designers
- 18. Okay… So What’s The Important Stuff? 1.Split up your products into a few major categories 2.If you have a special, put it in the forefront of your homepage 3.Use your homepage to feature inventory you’re trying to get rid of Website Design for Non-Web Designers
- 19. How to Write Copy That Converts Show Your Face
- 20. Being Personal Helps Website Design for Non-Web Designers
- 21. Tell Your Story, on a Separate Page Website Design for Non-Web Designers
- 22. Okay… So What’s The Important Stuff? 1.You need to showcase your story, just not always on the homepage 2.Break your story up with pictures and short paragraphs 3.Show your pretty face off Website Design for Non-Web Designers
- 23. You need search
- 24. People Use Search, A Lot Website Design for Non-Web Designers
- 25. Even Zappos Messes Up Search Website Design for Non-Web Designers
- 26. Powerful Search = Powerful Results Website Design for Non-Web Designers
- 27. Okay… So What’s The Important Stuff? 1.Search is crucial for success 2.Make sure your product results are correct 3.ESP Websites have a cool plug that does all this for you Website Design for Non-Web Designers
- 28. Have Things Move
- 29. Use Cool Header Videos Website Design for Non-Web Designers
- 30. Use Subtle Animations Website Design for Non-Web Designers
- 31. Okay… So What’s The Important Stuff? 1.Let users know when they do something right – great way is with hover animations 2.Don’t go over board with animations, it will ultimately destroy your website Website Design for Non Web Designers
- 33. Reference Where Customers Came From Website Design for Non-Web Designers
- 34. Bring Ready Buyers to Your Store Website Design for Non-Web Designers
- 35. Make Sure Messages Match Website Design for Non-Web Designers
- 36. Okay… So What’s The Important Stuff? 1.Your landing page for an ad should go to a specific page 2.Sending users to a product page is the best way to close a sale 3.Reference where the user came from Website Design for Non-Web Designers
- 38. Every Page Should be the Same Website Design for Non-Web Designers
- 39. Okay… So What’s The Important Stuff? 1.Your homepage should be similar to your product page 2.Use the same font, colors, ect. 3.Try to include the same amount of information for each product Website Design for Non-Web Designers
- 40. We will spend the remainder of the time answering your questions! That’s All Folks