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Matt Smyth
As the Director of User
Experience, Matt’s a
web wizard who knows
how to balance user-
friendly technology with
eye-catching design.
During his 10 years in
the tech world, Matt
was responsible for
creating some of the
first iPhone and Twitter
apps.
Welcome to
Web Design for Non-Web Designers
we will be starting in a few minutes
Colin M. Roth
A branding and
marketing expert
specializing in digital
promotions. Colin
incorporates the latest
marketing trends and
research into his
campaigns, often
performing A/B tests
and analyzing the
results, maximizing
conversion rates

Website Design for Non-
Web Designers
Website Design for Non-Web Designers

Ask us questions!
(we won’t bite, promise)
We will try to answers them in
real time, any we don’t get to in
the webinar we will answer
after.

Colin M. Roth
Digital Marketing Manager
croth@asicentral.com
Who are we?
Matt Smyth
Director, UX
msmyth@asicentral.com

Poll: How do you design your
website now?
1.Squarespace/Weebly/Shopify
2.ESP Websites for Suppliers
3.We paid someone to design it for us
4.We created one internally
5.I don’t have a website

Anyone can design a website,
all you need is pen and paper

Ray Ban Knows What People Want

Bonobos’ Organized Answer

Oliver People’s Fixed Navigation

Okay… So What’s The
Important Stuff?
1.Don’t add every category, focus on the
important ones
2.Make sure you have a clear navigation
hierarchy
3.Fixed navigation is better for the user

Birchbox Shows Off What They Want You to Do

Look at Karmaloop’s Easy Homepage!

Chubbies Inventory Burn Homepage

Important Stuff?
1.Split up your products into a few major
categories
2.If you have a special, put it in the
forefront of your homepage
3.Use your homepage to feature
inventory you’re trying to get rid of

How to Write Copy That Converts
Show
Your
Face

Being Personal Helps

Tell Your Story, on a Separate Page

Important Stuff?
1.You need to showcase your story, just
not always on the homepage
2.Break your story up with pictures and
short paragraphs
3.Show your pretty face off

People Use Search, A Lot

Even Zappos Messes Up Search

Powerful Search = Powerful
Results

Important Stuff?
1.Search is crucial for success
2.Make sure your product results are
correct
3.ESP Websites have a cool plug that
does all this for you

Use Cool Header Videos

Use Subtle Animations

Important Stuff?
1.Let users know when they do
something right – great way is with
hover animations
2.Don’t go over board with animations, it
will ultimately destroy your website
Website Design for Non Web Designers

Send
Customers
to a
Specific
Page

Reference Where Customers Came
From

Bring Ready Buyers to Your Store

Make Sure Messages Match

Important Stuff?
1.Your landing page for an ad should go
to a specific page
2.Sending users to a product page is the
best way to close a sale
3.Reference where the user came from

Please,
Please,
Please Be
Consistent

Every Page Should be the Same

Important Stuff?
1.Your homepage should be similar to
your product page
2.Use the same font, colors, ect.
3.Try to include the same amount of
information for each product

We will spend the
remainder of the time
answering your questions!
That’s
All
Folks

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Web Design for Non-Web

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