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Editor's Notes

3. How many work on a web team? How many are involved with the strategy for the success of your site?
4. Ask for someone to give a definition
5. Web Analytics Association Add one thing: Understanding reasons for the measurements
6. Who is not currently looking at analytics for their site right now? Like what Relly said yesterday about Content ROT, Redundant, Outdated and Trivial.
10. Sometimes a redesign is necessary. How people use the web change over time. Trends from doing EDU Checkup in the last 2 years Seth Odell’s homepage evolution video10 Years of Higher Education Homepages (http://www.youtube.com/watch?v=knu5301wJRI)
13. You can’t make educated decisions about the future without knowing the present state of affairs How many of you have visited every page on your site?
15. Step 1: Stop it!
16. i.Very tedious but worth it ii.List all pages and files iii.Determine how old they are iv.Determine the goal for each page v.Determine the next steps if any
19. 1.What pages would you start with? 2.Why would you start with those pages? 3.What would you write on them?
20. Only redesign if the goals of your department/site have changed
21. You cannot determine the user experience just by looking at your analytics Every visitor is different Not everyone starts on your homepage [screenshot of entrance pages in GA]
22. Should be at ~10:30
23. i.Setting it up right from the beginning 1.If it’s not setup right, change it right now 2.Make sure your timezone is correct a.Otherwise tracking changes will get weird
27. The experience is completely different
28. Setup a filter right away
29. Setup a filter right away
32. Should be at ~10:50
33. People click where you don’t expect
34. Webmaster Tools?
37. Easy pain (access) points
40. Pipeline, Blackboard, Transcripts - Promote Something?
41. 1.psychology, physical therapy, physician assistant a.Featured Programs?
42. i.Understand where they are coming from 1.Exclude sites from your own domain ii.Determine what they are looking for iii.Setup a goal
47. Focus on one thing, watch it and fix it Change one thing per week Dedicate the time Build trust through data
48. Report each week/month on the status of current and previous changes