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Welcome To The Experience Economy

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A brief summary of the article "Welcome to the Experience economy" by B. Joseph Pine II and James H. Gilmore

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Welcome to the experience economy Group 7 Course 5082 Media Management
Experience = Memorable and Personal
Commodities Goods Services Experiences The Progression of Economic Value
4 cathegories of experience Entertainment Educational Escapist Esthetic Entertainment Educational Escapist Esthetic Absorption Passive participation Immersion Active participation
Five key experience-design principles Theme the experience Harmonize impressions with positive cues Eliminate negative cues Mix in memorabilia Engage all five senses

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Welcome To The Experience Economy

  • 1. Welcome to the experience economy Group 7 Course 5082 Media Management
  • 2. Experience = Memorable and Personal
  • 3. Commodities Goods Services Experiences The Progression of Economic Value
  • 4. 4 cathegories of experience Entertainment Educational Escapist Esthetic Entertainment Educational Escapist Esthetic Absorption Passive participation Immersion Active participation
  • 5. Five key experience-design principles Theme the experience Harmonize impressions with positive cues Eliminate negative cues Mix in memorabilia Engage all five senses