What are some core marketing concepts
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McDonald's hamburgers are known for their cleanliness, convenience and courteous service as represented by their golden arches symbol. A company's marketing involves a consumer's judgement of its product and all potential rival offerings that buyers might consider. Marketing also involves a company's suppliers, distributors, dealers and target customers within various demographic, economic, social, cultural, natural, technological and political-legal environments.
What are some core marketing concepts
- 14. All the actual and potential rival offerings and substitute a buyer might consider.
- 15. Company, Suppliers, Distributors, Dealers, and Target customers. Demographic, Economic, Social-cultural, Natural, Technological, and Political-legal.
- 16. Credits: Based on Chapter 1 of 'Marketing Management' by Kotler Keller Images from: blogspot.com www.go2markets.com www.elegantthemes.com www.dreamstime.com visual.ly cliparts.co www.dreamstime.com