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What can you write?

A presentation by Francesca StaAna ~
BeAFreelanceWriter.com

2 words: A LOT.
Press Releases Guest Posts
Speeches Brochures
Internal Memos
Taglines Long Form
Product Sales Letters
Descriptions Website
Newsletters
Blog Posts Content
Video Scripts
Flyers
Sales Copy
Voice Overs Case Studies
Proposals

About Pages Presentations
White Papers

www.beafreelancewriter.com

Web Content

 The words, paragraphs, or blurbs that
you see on websites.
 Web content characteristics will vary,
depending on the client. The about
page of one company can be
completely different from another.


Web Content – Things to Keep in
Mind
 Target Audience – Who’s going to read
it?

 Keywords

 Length, tone, wording, etc.


Blog Posts

 Online Journal – Must be updated
regularly.

 It’s where people/companies write
about updates, recent events,
opinions, tips, etc.

 SEO and Marketing Tool

Blog Posts

 Write INSANELY useful content for
the blog’s target audience
 Tell stories
 Provide actionable tips
 Insightful commentaries


Sales Copy

 Content written for the purpose of
selling
 GOAL: Persuade readers to take the
CALL TO ACTION
 Sales involves really getting to know
the target customer
 It also involves mind-reading and
other Jedi mind tricks. (I’m kidding…
sort of.)

Sales Copy – The Single Most
Important Factor
 THE CUSTOMER
 Go beyond their likes and dislikes
 Get inside their heads
 Make them feel as if you’re reading
their mind
 Push specific impulse buttons.
(Greed, Sense of Urgency, Fear of
Loss, Jones’ Effect, Indifference)

Press Releases

 An official statement issued by a
business to the general public
 Used to announce newsworthy
information
 Used to get attention of the media
 Can also be for traffic / SEO purposes


Newsletters

 Contain news articles
 Used to get the word out with regards
to what’s happening in an
organization
 Can be used internally (for members,
employees, etc.)
 Can be used externally (for
customers).

Newsletters - Email

 Contain news articles
 Compilation of latest blog posts
 New products, services
 Company updates
 Ongoing promotions


Video

 Big and getting even BIGGER
 In February 2013 alone, 78 million
Americans watched 33 billion online
content videos *
 48 of top 50 Internet Retailers have
on-site video (200% increase from
2011)*
 Video ads expected to grow 26% in
2017 *
comScore Releases February 2013 U.S. Online Video Rankings http://bit.ly/Xg8SOv www.beafreelancewriter.com
Sunday Sky Infogrphic http://visual.ly/2012-state-online-video

Video Scripts

 Writing will depend on what the video
is all about and the client
 Some may have a storyboard, some
may need you to whip up a script
from scratch
 Timing is crucial! – Be direct, keep it
snappy!


HIGH DEMAND for CONTENT

120

100

80

60 CONTENT

40

20

0
2013 2017 2021 2026


Poised for growth

 The Internet is the first and go-
to choice of consumers
 Increase in the number of
websites, apps, videos, and
software and other online media


Consider these stats…

 5 BILLION Internet users by
2020 *
 50 Billion online devices by 2020
*
 That’s a LOT of web content
waiting to happen
 … As a writer, you’re going to
want to have a piece of that.
10 fool-proof predictions for the Internet in 2020
www.networkworld.com/news/2010/010410-outlook-vision-predictions.html
50 billion devices online by 2020 www.beafreelancewriter.com
www.telegraph.co.uk/technology/internet/9051590/50-billion-devices-online-by-2020.html

Want to learn how you can write
effectively and make money doing what
you love?

Register for Copywriting 2.0, the course
that will teach you how to build a
copywriting business in 6 months or less!

www.BeAFreelanceWriter.com

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