際際滷

際際滷Share a Scribd company logo

What I learned at Inbound 2015

Download as PPTX, PDF
Lindsay Oparowski
Lindsay Oparowski

14 key take aways from sessions I attended at the Inbound Marketing Conference in Boston in October 2015.

1 of 14
Download to read offline
14 Nuggets I learned @ Inbound 15
What is Inbound? Content Optimization Outreach
Seth Godin You have to be the person that says I am going to do this, not this is my job. The future of marketing is to connect and interact with customers. You want to throw them the ball and the goal is for them to throw it back. I am not sure what the question is, but the answer is yes.
Brene Brown There is immense power that comes from being vulnerable with your peers in the work place, with your friends with your customers in your marketing The story you tell yourself is totally made up and shapes all your actions So, the story I am telling myself about this is is that right?
Rapid Prototyping Agile applied to marketing. Make small experiments in content creation, test, measure and tweak over and over again.
PR is responsible for getting people through media outreach and even though they dont control what happens on the website after that its good to measure common business objectives to understand what is getting the kind of coverage that will translate to sales through Google Analytics.
Neuroscience of memorable content Brain goes into habitualization if it sees what it knows, it is forgettable Recognizable + surprising = memorable
Boston is cool Tea party museum Giant milk jug statue
Amy Schumer Most of her jokes are inappropriate for the workplace but were pretty funny She knows the secret to why actresses in Hollywood are thin, they are HUNGRY.
How Google Drives a Culture of Innovation User first There is no substitute for watching and listening to your real customers They look at the whole problem. If the people cant spell, thats their problem. If the internet is slow, thats their problem. Freedom 20% projects Yes and instead of no but The freedom to work on what they want, where they wan 10x thinking Set big audacious goals rather than incremental ones. 300% growth in 2 years not 10% growth in one The ideas are bigger because the challenge is bigger keeps company alive rather than dieing a slow death
Twitter Your followers are your advocates There are deeper insights about your followers in the Advertising UI under Audience (FREE)
Aziz Ansari iPhones make us worse people. We hide behind the technology, become meaner, we flake easier on our friends and care less about their feelings. Choice is not always a good thing. When people are overwhelmed with choices they are less likely to make a choice or a purchase and they are ultimately less satisfied with their choice.
Humor breaks through the clutter and engages your audience Take the audience in one direction and then hit them the other way with the punchline. Juxtaposition. Set up two situations, make a word cloud of what you know about those situation and see if there is a funny situation you can create to tie them together. Ex. dogs and quiche Write about what happened before/after the picture Write the opposite of what you would think it would say Use hyperbole
What I learned at Inbound 2015

More Related Content

What I learned at Inbound 2015

  • 1. 14 Nuggets I learned @ Inbound 15
  • 2. What is Inbound? Content Optimization Outreach
  • 3. Seth Godin You have to be the person that says I am going to do this, not this is my job. The future of marketing is to connect and interact with customers. You want to throw them the ball and the goal is for them to throw it back. I am not sure what the question is, but the answer is yes.
  • 4. Brene Brown There is immense power that comes from being vulnerable with your peers in the work place, with your friends with your customers in your marketing The story you tell yourself is totally made up and shapes all your actions So, the story I am telling myself about this is is that right?
  • 5. Rapid Prototyping Agile applied to marketing. Make small experiments in content creation, test, measure and tweak over and over again.
  • 6. PR is responsible for getting people through media outreach and even though they dont control what happens on the website after that its good to measure common business objectives to understand what is getting the kind of coverage that will translate to sales through Google Analytics.
  • 7. Neuroscience of memorable content Brain goes into habitualization if it sees what it knows, it is forgettable Recognizable + surprising = memorable
  • 8. Boston is cool Tea party museum Giant milk jug statue
  • 9. Amy Schumer Most of her jokes are inappropriate for the workplace but were pretty funny She knows the secret to why actresses in Hollywood are thin, they are HUNGRY.
  • 10. How Google Drives a Culture of Innovation User first There is no substitute for watching and listening to your real customers They look at the whole problem. If the people cant spell, thats their problem. If the internet is slow, thats their problem. Freedom 20% projects Yes and instead of no but The freedom to work on what they want, where they wan 10x thinking Set big audacious goals rather than incremental ones. 300% growth in 2 years not 10% growth in one The ideas are bigger because the challenge is bigger keeps company alive rather than dieing a slow death
  • 11. Twitter Your followers are your advocates There are deeper insights about your followers in the Advertising UI under Audience (FREE)
  • 12. Aziz Ansari iPhones make us worse people. We hide behind the technology, become meaner, we flake easier on our friends and care less about their feelings. Choice is not always a good thing. When people are overwhelmed with choices they are less likely to make a choice or a purchase and they are ultimately less satisfied with their choice.
  • 13. Humor breaks through the clutter and engages your audience Take the audience in one direction and then hit them the other way with the punchline. Juxtaposition. Set up two situations, make a word cloud of what you know about those situation and see if there is a funny situation you can create to tie them together. Ex. dogs and quiche Write about what happened before/after the picture Write the opposite of what you would think it would say Use hyperbole