This document discusses social media marketing and how it has become a paradigm shift in marketing practices. It defines social media marketing as engagement with social media tools to generate exposure, opportunity, and sales. It discusses how social media allows for participatory and multi-way communication between brands and customers. The top 5 social networks are identified as Facebook, Twitter, LinkedIn, MySpace, and Google Plus in terms of unique monthly visitors. The document outlines the key components of a social media marketing system and process and lists common social media tools. It describes how social media marketing can build brand loyalty through conversation and dialogue on social networks while shifting power from brands to consumers.
Three major social media components used by marketers are concepts, media, and social interfaces. Common forms of social media include concepts and slogans that excite sharing, grassroots information dissemination through demonstrations and performances, and electronic media using sharing and search technologies. The benefits of social media include bringing attention to products and services, listening to customers, sharing information, connecting professionals, and strengthening customer service by tracking metrics like referrals, sales paths, impressions, and click-through rates. Social media optimization can increase traffic, links, brand awareness, search rankings, access to people, information sharing speed, and community building while learning customer thoughts. Social media channels are used differently by B2B and B2C brands.
ChiPlatform is a plug and play loyalty platform that can be integrated across multiple online channels such as websites, ecommerce sites, social media, apps, and videos. It allows brands to recognize user engagement throughout their online presence and incentivize them with rewards. The platform can be seamlessly integrated using JavaScript and does not require users to visit separate microsites. It also supports global registration and social logins so users can participate across touchpoints with a single opt-in. Brands retain full ownership of customer data and can customize loyalty programs and rewards.
The document discusses GoodChi, a platform that connects corporate philanthropic efforts to consumers. It allows users to select a brand and charity, then the brand makes small donations to that charity based on the user's social media activities. However, many consumers are unaware of brands' philanthropic activities. GoodChi aims to help brands market these efforts by attributing social shares and posts to donations. This increases donation amounts while also promoting brands to socially active users. The platform creates a marketplace where brands can form direct relationships with supportive customers by sponsoring their chosen causes.
This document discusses social media marketing. It begins by explaining why social media is important, noting that people consume information on social media and it can help solve low trust issues with traditional marketing. It then discusses different types of social media marketing like blogs, forums, and social networks. It also outlines common social media activities like publishing content, sharing content, and networking. Finally, it lists various metrics that can be used to measure results of social media marketing campaigns like traffic, interactions, impressions, and subscriber growth.
This document discusses social media marketing and various social media platforms. It defines social media as web-based technologies that enable interactive communication between organizations, communities, and individuals. The document then describes several major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. It also discusses best practices for social media marketing, including developing a social media plan, producing engaging content, building relationships, and monitoring engagement and influence. Measurement of social media marketing efforts is also addressed.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
This document provides guidance on using social media effectively. It discusses setting objectives and knowing your audience. Various tactics are presented for optimizing content across different social media platforms like Facebook, Twitter, LinkedIn and engaging relevant communities. The importance of brand management, monitoring reputation and building relationships is covered. Metrics and evaluations are recommended to measure performance and ROI of social media strategies.
Social media marketing refers to gaining website traffic or attention through social media sites. Social media marketing programs focus on creating content that attracts attention and encourages readers to share it with their social networks. This helps drive traffic from social media sites to an organization's website or Facebook page.
Malaysia Social Media Week (MSMW) is a national event that connects people through discussions about emerging trends in social and mobile media. It reaches a wide network of people from different backgrounds including executives, entrepreneurs, journalists, bloggers, students and more. The event aims to advance understanding of social media's role in society through learning experiences delivered via conferences and social media streaming. Some key activities that occur in conjunction with MSMW include a photo contest, auto show, social media forum, amazing social media hunt/race, tweet-a-thon, angry birds live event, and a concert.
Rosemary Vincent is a graphic designer who specializes in typography, magazine spreads, slide design, movie posters, photographic studies, event ads, web pages, and social media marketing. She has experience creating designs across various mediums including print, digital, and online platforms. Rosemary Vincent thanked the reader at the end of her brief portfolio listing her areas of expertise and sample projects.
This document outlines a social media campaign with goals of acquiring new customers, growing engagement with existing customers, and further engaging customers. It recommends using pictures to boost conversion and engagement during the acquisition phase. For engagement, it suggests calling customers to online interactions by displaying signs encouraging social media followings. Metrics like market share and tagging tools are presented for measuring growth and ROI. The document concludes by thanking the reader.
Social Media for CEOs - The External OpportunityOur Social Times
油
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
How To Grow Your Small Business Using Social MediaAntoine Brodis
油
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
This document lists various types of visual design and branding projects including magazine spreads, slide designs, movie posters, web page layouts, event flyers, and social media marketing. It concludes by offering help with building a brand and invites the reader to discuss project options.
Klaire Bryce provides graphic design services including social media graphics, movie posters, photo collages, event fliers, slide designs, typography work, website design, and magazine layout. Her portfolio highlights her skills in visual communication across various digital and print mediums.
This document lists various graphic design services including typography, social media marketing, event advertisement, website design, photography, slide design, movie poster creation, and magazine spread layout. It offers to help build a brand through providing these graphic design services.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Audience is reached through social networking, SEO, word-of-mouth, blogging, social media pages, and advertisements in major travel agencies like Expedia, Hotwire and KAYAK.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Audience is reached through social networking, SEO, word-of-mouth, blogging, social media pages, and advertisements in major travel agencies like Expedia, Hotwire and KAYAK.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Various tactics for reaching audiences are also listed, such as social networking, SEO, word-of-mouth, blogging, social media pages, and advertising with major travel agencies.
Making the Shift to the Next-Generation EnterpriseCognizant
油
It's crucial for organizations to assess their next-generation strengths and weaknesses in light of their strategic priorities and then focus on the enablers that will prepare them for the future of work.
Seizing Opportunities, Overcoming Productivity Challenges in the Virtually Co...Cognizant
油
By following a few simple rules, organizations can overcome the barriers to social and virtual ways of working, including concerns about distractions, personal detachment and business disruption.
Webinar hosted by AIIM President John Mancini. Panel speakers: Bruce Orcutt, ABBYY USA; Pete Smerald, EMC; Cengiz Satir, Iron Mountain; Stephen Ludlow, OpenText.
The document discusses the new virtually collaborative workplace and the opportunities and challenges it presents for organizations. Some key points:
- The new workplace allows knowledge workers to work from anywhere using mobile devices and collaboration tools, dissolving barriers between work locations.
- While this new workplace offers benefits like cost savings, access to talent, and improved work-life balance, it also risks reduced productivity through distractions, information overload, and lack of face-to-face interaction.
- To fully realize the benefits and avoid productivity losses, organizations must take appropriate actions like ensuring the right tools are used, managing communications, stimulating in-person meetings, and focusing on results rather than time spent working.
Creating a Collaborative Workplace Culture Webinar SeriesCisco Canada
油
To increase innovation and productivity, organizations recognize that they have to get better at creating more collaborative cultures to leverage the collective knowledge, expertise and experience from within. View the slides from Part 1 of the series: Is it time for a Chief Collaboration Officer? Listen to the recording today: http://bit.ly/1L1SFow
This document discusses building a collaborative workplace through the use of stories. It defines collaboration as being driven by mutual self-interest, requiring commitment from both sides, and creating new value for each party. The document advocates finding "Gibson stories" of collaboration within the organization and focusing on influencers to spread collaboration. It also recommends embarking on three journeys: collecting stories, designing initiatives based on stories, and implementing/assessing impact through iterative cycles. Telling and spreading stories of collaboration can help build an even more collaborative workplace through consistency, reinforcement, and practice.
Buiilding and Supporting a Collaborative WorkplaceRobin Schooling
油
Building and supporting collaboration in the workplace requires addressing both motivational and ability barriers to collaboration. It is important to assess when collaboration is appropriate and design solutions to break down barriers between employees. These barriers include the "not invented here" tendency to hoard ideas, search difficulties in finding helpful resources, and challenges transferring tacit knowledge between groups. Fostering a collaborative culture requires modeling collaborative behaviors, training employees in collaborative skills, and using performance programs to reward collaboration throughout the organization.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
This document provides guidance on using social media effectively. It discusses setting objectives and knowing your audience. Various tactics are presented for optimizing content across different social media platforms like Facebook, Twitter, LinkedIn and engaging relevant communities. The importance of brand management, monitoring reputation and building relationships is covered. Metrics and evaluations are recommended to measure performance and ROI of social media strategies.
Social media marketing refers to gaining website traffic or attention through social media sites. Social media marketing programs focus on creating content that attracts attention and encourages readers to share it with their social networks. This helps drive traffic from social media sites to an organization's website or Facebook page.
Malaysia Social Media Week (MSMW) is a national event that connects people through discussions about emerging trends in social and mobile media. It reaches a wide network of people from different backgrounds including executives, entrepreneurs, journalists, bloggers, students and more. The event aims to advance understanding of social media's role in society through learning experiences delivered via conferences and social media streaming. Some key activities that occur in conjunction with MSMW include a photo contest, auto show, social media forum, amazing social media hunt/race, tweet-a-thon, angry birds live event, and a concert.
Rosemary Vincent is a graphic designer who specializes in typography, magazine spreads, slide design, movie posters, photographic studies, event ads, web pages, and social media marketing. She has experience creating designs across various mediums including print, digital, and online platforms. Rosemary Vincent thanked the reader at the end of her brief portfolio listing her areas of expertise and sample projects.
This document outlines a social media campaign with goals of acquiring new customers, growing engagement with existing customers, and further engaging customers. It recommends using pictures to boost conversion and engagement during the acquisition phase. For engagement, it suggests calling customers to online interactions by displaying signs encouraging social media followings. Metrics like market share and tagging tools are presented for measuring growth and ROI. The document concludes by thanking the reader.
Social Media for CEOs - The External OpportunityOur Social Times
油
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
How To Grow Your Small Business Using Social MediaAntoine Brodis
油
It has become crucial, even critical, for businesses to take advantage of the huge potential that is social media.
If your looking for a great domain name please check us out.
Nicheaddict.com
This document lists various types of visual design and branding projects including magazine spreads, slide designs, movie posters, web page layouts, event flyers, and social media marketing. It concludes by offering help with building a brand and invites the reader to discuss project options.
Klaire Bryce provides graphic design services including social media graphics, movie posters, photo collages, event fliers, slide designs, typography work, website design, and magazine layout. Her portfolio highlights her skills in visual communication across various digital and print mediums.
This document lists various graphic design services including typography, social media marketing, event advertisement, website design, photography, slide design, movie poster creation, and magazine spread layout. It offers to help build a brand through providing these graphic design services.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Audience is reached through social networking, SEO, word-of-mouth, blogging, social media pages, and advertisements in major travel agencies like Expedia, Hotwire and KAYAK.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Audience is reached through social networking, SEO, word-of-mouth, blogging, social media pages, and advertisements in major travel agencies like Expedia, Hotwire and KAYAK.
This document discusses key performance indicators for measuring brand awareness including view counts, reach and impressions across devices. It recommends using multiple social media platforms and keyword advertising as the main sources to increase awareness, with a $30 million Google Adwords budget averaging $82,191.78 in spending per day. Various tactics for reaching audiences are also listed, such as social networking, SEO, word-of-mouth, blogging, social media pages, and advertising with major travel agencies.
Making the Shift to the Next-Generation EnterpriseCognizant
油
It's crucial for organizations to assess their next-generation strengths and weaknesses in light of their strategic priorities and then focus on the enablers that will prepare them for the future of work.
Seizing Opportunities, Overcoming Productivity Challenges in the Virtually Co...Cognizant
油
By following a few simple rules, organizations can overcome the barriers to social and virtual ways of working, including concerns about distractions, personal detachment and business disruption.
Webinar hosted by AIIM President John Mancini. Panel speakers: Bruce Orcutt, ABBYY USA; Pete Smerald, EMC; Cengiz Satir, Iron Mountain; Stephen Ludlow, OpenText.
The document discusses the new virtually collaborative workplace and the opportunities and challenges it presents for organizations. Some key points:
- The new workplace allows knowledge workers to work from anywhere using mobile devices and collaboration tools, dissolving barriers between work locations.
- While this new workplace offers benefits like cost savings, access to talent, and improved work-life balance, it also risks reduced productivity through distractions, information overload, and lack of face-to-face interaction.
- To fully realize the benefits and avoid productivity losses, organizations must take appropriate actions like ensuring the right tools are used, managing communications, stimulating in-person meetings, and focusing on results rather than time spent working.
Creating a Collaborative Workplace Culture Webinar SeriesCisco Canada
油
To increase innovation and productivity, organizations recognize that they have to get better at creating more collaborative cultures to leverage the collective knowledge, expertise and experience from within. View the slides from Part 1 of the series: Is it time for a Chief Collaboration Officer? Listen to the recording today: http://bit.ly/1L1SFow
This document discusses building a collaborative workplace through the use of stories. It defines collaboration as being driven by mutual self-interest, requiring commitment from both sides, and creating new value for each party. The document advocates finding "Gibson stories" of collaboration within the organization and focusing on influencers to spread collaboration. It also recommends embarking on three journeys: collecting stories, designing initiatives based on stories, and implementing/assessing impact through iterative cycles. Telling and spreading stories of collaboration can help build an even more collaborative workplace through consistency, reinforcement, and practice.
Buiilding and Supporting a Collaborative WorkplaceRobin Schooling
油
Building and supporting collaboration in the workplace requires addressing both motivational and ability barriers to collaboration. It is important to assess when collaboration is appropriate and design solutions to break down barriers between employees. These barriers include the "not invented here" tendency to hoard ideas, search difficulties in finding helpful resources, and challenges transferring tacit knowledge between groups. Fostering a collaborative culture requires modeling collaborative behaviors, training employees in collaborative skills, and using performance programs to reward collaboration throughout the organization.
This document discusses social media marketing (SMM). It defines SMM as marketing that targets social platforms like Facebook, Instagram, and TikTok for brand promotion and growth. The document outlines the types of SMM, including social networks, social news, microblogging, bookmarking sites, media sharing, and community blogs. It discusses the advantages of SMM, such as audience targeting and building a community, and the disadvantages, including cyberbullying and frauds. The conclusion states that while social media presence has become necessary for businesses, there are many ways to leverage social media to improve a business.
The document describes NRG Marketing Group, an established oil and gas marketing company that has been serving the industry for 15 years. In 2011, NRG merged with PetroEvents to combine their marketing solutions and relationships within the oil and gas sector. The company helps clients build their brand and connect with customers through social media management, video production, app creation, and other digital marketing services tailored for the oil and gas industry. They promote networking and collaboration to help clients promote their business and differentiate themselves from competitors.
Consumers today use the internet to make informed purchase decisions thus making it an important marketing platform. So if you looking to promote your own business via digital marketing platform then you need to know all about digital marketing.
Channels Go Social Media
Empowering partners to play a role in the fast-growing "Social Web"
Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online - where your customers are seeking information? Has your channel marketing adjusted to this new reality?
Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships!
This web-based seminar talks about what needs to be done today:
- How your partners can use social media to stay in touch with customers
- How to use content-rich partner communities to increase sales
- How your partners can grow and thrive with a social media presence
- Why your partners have resisted social media - until now
We will show you how your company can create a corporate social media strategy that:
- Integrates channel partners into your companys social media strategy
- Combines partners into a large and growing social business network
- Increases your influence over partners and customers
You will see a new social media capability that can change your channel marketing strategy in 2009!
Target Audience:
Manufacturer and distributors selling predominantly through VARs, system integrators and other partner organizations.
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
The document discusses the impact of social media on marketing. It provides examples of popular social media platforms and apps like Facebook, Instagram, WhatsApp, and Twitter. The pros and cons of using social media for marketing are outlined. Some key uses of social media include education, communication, entertainment, marketing, and brand monitoring. Ways to earn money on social media through affiliate marketing, AdSense, selling products, paid searches, online surveys and YouTube are also mentioned. A SWOT analysis of social media notes strengths like global connectivity, opportunities to expand business, and threats like security and privacy issues.
This document discusses how software companies can use social media for marketing purposes. It outlines the benefits of incorporating social networks like Facebook and LinkedIn, as well as microblogging tools like Twitter. Examples are given of how VMware and Firefox have successfully used social networking to generate buzz around new products and drive downloads. The key takeaways are that companies should engage authentically across various social media platforms to build communities and encourage conversations that add value to their industry.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
Digital marketing refers to advertising through digital channels like websites and social media to promote brands. It has benefits like lower costs and global reach. Tools used include analytics, payment gateways, and email marketing software. Types of digital marketing are search engine optimization, social media marketing, content marketing, and email marketing. Challenges include creating engaging content, complying with regulations, and using mobile-friendly and omnichannel strategies.
What is Social Media Marketing? A Comprehensive GuideRahulGupta356502
油
What is Social Media Marketing? Social media marketing (SMM) involves using social media platforms to promote products, services, or brands. It leverages the reach and engagement of platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with a wider audience. Importance of Social Media Marketing Social media marketing is essential in todays digital landscape.
Presentation on Digital Advertising_SEBPOTamim Sefat
油
Digital advertising is a marketing strategy that involves launching advertisements through online channels to promote your brand, products, or services.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
油
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
Social media optimization involves using social media platforms like Facebook, LinkedIn, and YouTube to promote a business or organization. Social network advertising allows targeting ads based on user demographics. The document provides tips for using different social media sites like Flickr for images, YouTube for videos, and blogs to promote ideas and discuss topics. It explains that social media marketing can be targeted at specific age groups, locations, and interests, and why social media is an effective marketing channel.
This e-book brings together a set of latest data points and publicly available
information relevant for Digital Marketing Advertisement. We are very excited
to share this content and believe that readers will benefit from this periodic
publication immensely.
Why Are Paid Social Media Advertising Services Are Popular.pptxinfodmtechlabs
油
Social media platform offers a holistic strategy for paid social media advertising services. A larger audience, minimum budget, collaboration, engagement, community building, and analytical insights make it a perfect tool to stay ahead of the competition.
The presentation will help you understand and explore all the possibilities on Social Media Network. How it can help you to achieve what you want? It will help you to understand how Social Media is evolving as a tool to meet business objectives.
Buy Facebook Reactions Boost Your Posts Instantly Sociocosmos.pdfSocioCosmos
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Looking to increase engagement on your Facebook posts? Sociocosmos offers a reliable and efficient way to buy Facebook reactions. Get the reactions you need to make your content stand out and reach a wider audience. Enhance your social proof and create a buzz around your posts with our easy-to-use service. We provide genuine reactions, ensuring a natural and organic look for your profile. Discover how Sociocosmos can help you amplify your Facebook presence today.
Top Social Media Marketing Services in Delhi & Mumbai.pdfrajputkamal8929
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At Technians Softech, we provide top-notch social media marketing services in Delhi and Mumbai. With years of experience in digital marketing, our team ensures that brands reach their target audience effectively, boost engagement, and achieve higher ROI.
Unlock your creative potential with BLYX Studio: An all-in-one AI platform fo...SOFTTECHHUB
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Are you struggling to create professional-looking visual content for your business or personal projects? In today's digital landscape, compelling visuals can make or break your online presence, but not everyone has the design skills or budget to hire professional creators. That's where BLYX Studio comes in - an innovative AI-powered platform that's changing the game for content creators everywhere.
You Got Your WordPress In My Fediverse / You Got Your Fediverse in My WordPre...John Eckman
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WordPress can be a first-class participant in the Fediverse, an open web social network built around the ActivityPub protocol.
Using the ActivityPub plugin gets your content in the Fediverse; using the Friends plugin gets the Fediverse in your WordPress
Amplifying Black Voices: The Power of Social Media Listening & Inclusive Mark...Jasper Colin
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As Black History Month 2025 wraps up, social media has only scratched the surface of how different generations engage with Black culture, history, and representation.
Female Short Creators 120 - Zsolt NemethZsolt Nemeth
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The 110 plus 10 most attractive ladies on YouTube or many social-media. List of 120 Hottest Women Bloggers in retrospect gallery to public browsing topics upscaling.
E-Commerce Platforms
E-commerce platforms are digital systems that enable businesses to create online stores and sell products or services. They provide tools for managing inventory, processing payments, and handling customer interactions.
Types of E-Commerce Platforms:
Business-to-Consumer (B2C):
Platforms like Amazon and Shopify, where businesses sell directly to consumers.
Business-to-Business (B2B):
Platforms like Alibaba, where businesses sell to other businesses.
Consumer-to-Consumer (C2C):
Platforms like eBay, where consumers sell to other consumers.
Consumer-to-Business (C2B):
Platforms where individuals sell products or services to businesses, such as freelance platforms like Fiverr.
If you need more details or have any questions, feel free to ask!
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