Why Write a Business

Jun 21, 20120 likes259 views

Melinda Emerson is on the advisory panel for Deluxe Corporation's Project REV. For more articles by Melinda, please follow the link: http://bit.ly/M9yYPx

The document discusses the importance of holiday cards in maintaining relationships with customers, emphasizing that such tangible communications can make recipients feel valued and enhance brand loyalty. It also provides an overview of email marketing strategies, including campaign planning, best practices for increasing open and click-through rates, and evaluation methods to assess campaign effectiveness. Additionally, it offers insights on leveraging seasonal campaigns to engage customers and drive revenue.

Is a custom website right for me?Deluxe Corporation

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The document discusses whether a custom website is right for a business. It outlines that nearly half of small businesses do not have a website, with top reasons being perceived irrelevance or high costs. A website can increase credibility, provide accurate business information to customers, and drive new customers through online searches. The document then reviews options for building a website, from do-it-yourself platforms to hiring a developer, and factors to consider like goals, budget, and timelines. It concludes by offering best practices for the design process.

Improve your Email Marketing with AutomationDeluxe Corporation

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The document outlines the importance and benefits of email marketing, emphasizing its high return on investment and effectiveness in engaging customers. It provides guidance on creating and maintaining an email list, identifying target audiences, and utilizing automation for tailored communication. Additionally, it offers practical strategies for building an email list through digital and in-person methods, as well as tips for creating impactful automated email campaigns.

The Secret to Great Logo DesignDeluxe Corporation

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Guide to Logo DesignDeluxe Corporation

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This document provides a guide to logo design. It discusses why logos are important for businesses of all sizes in establishing a brand and making a first impression. A few key points made include: - Logos are the cornerstone of branding and allow customers to quickly understand what a company stands for through memorable visuals and symbols. - Even small businesses benefit from professionally designed logos, which are affordable investments that act as recognizable calling cards for the company. - The best logos feature an effective mix of graphics, typography, and colors carefully chosen according to branding best practices and lessons from famous logos. - The guide offers tips on determining logo needs, the logo design process, working

How to Grow and Manage Your Email List in 2017Deluxe Corporation

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The document outlines best practices for email marketing, emphasizing the importance of building and managing an email list effectively to drive engagement and conversions. It discusses strategies for audience targeting, list segmentation, and the value of providing relevant content while adhering to email compliance regulations. Additionally, it highlights resources and mentorship offered by SCORE to support small business growth and success.

Get Your Brand Ready for the HolidaysDeluxe Corporation

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The document details the benefits and functionalities of using Vertical Response for email marketing, emphasizing features like personalization, tracking, and list building strategies. It highlights the effectiveness of email marketing as a cost-efficient channel, noting its high return on investment and significant contribution to sales for companies. Additionally, it provides guidance on getting started with the platform and mentions available support for users.

Marketing Math: Part OneDeluxe Corporation

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This document discusses how to calculate the value of marketing responses. It explains that response value considers factors like generating sales, leads, customer loyalty, and brand awareness. Calculating response value requires estimating lifetime customer value, conversion rates, and costs of acquisition, goods sold, fulfillment and ongoing customer service. The document provides a credit card example to demonstrate how to determine response value based on profitability, lifetime value, conversion rates and acceptable acquisition costs. It emphasizes the importance of accurately accounting for all relevant costs and factors to determine the true value of various types of marketing responses.

Not a Marketer, Not a ProblemDeluxe Corporation

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Este documento aborda la importancia del marketing para emprendedores, destacando que la relación con los clientes es más relevante que el crecimiento en sí mismo. Se discuten cuatro tipos de operativos y de mercadólogos, cada uno con un conjunto específico de herramientas y enfoques adecuados para su estilo. Además, se ofrecen pautas sobre cómo determinar la inversión en marketing basada en objetivos y necesidades empresariales.

Customer Experience and Websites Deluxe Corporation

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The document outlines essential considerations for enhancing customer experience through effective website design and understanding business goals. It emphasizes the importance of identifying key differentiators, understanding customers' needs, and analyzing their journey to create a memorable experience. Additionally, it provides guidance on frequently asked questions and measuring website success.

Marketing Principles for NonprofitsDeluxe Corporation

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The document presents marketing principles specifically tailored for nonprofits, covering essential topics such as email marketing strategies, content creation, social media engagement, and building an email list. It emphasizes the importance of regular communication with supporters, designing effective emails, and leveraging social media to enhance outreach efforts. Additionally, it provides resources and metrics to help nonprofits measure their marketing effectiveness and improve engagement.

Building a Newsletter That Keeps Customers TalkingDeluxe Corporation

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This document provides guidance on developing an effective newsletter. It discusses what constitutes a good newsletter, including using it to position yourself as an industry expert and build loyalty. It also describes common newsletter types and elements that make newsletters valuable like informing about work, interests, events. The document gives tips for newsletter toolkits, content, images, calls to action and scheduling. It stresses testing and improving newsletters based on reporting metrics. The overall message is that newsletters can deepen customer relationships when done properly.

Does Google Love Your Business? Deluxe Corporation

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This document discusses search engine optimization (SEO) and how it can help businesses earn online visibility and traffic. It defines SEO and explains how search engines work by crawling websites and ranking pages based on various on-page and off-page factors related to quality, relevance and trust. The presentation provides tips for optimizing content, technical elements, and links to improve rankings over time. Case studies show how SEO can significantly increase organic traffic and revenue for websites.

Create A Winning Mobile App For Your Small BusinessDeluxe Corporation

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This document outlines the importance of mobile apps for small businesses, highlighting statistics on app usage growth and benefits such as increased customer loyalty and engagement. It dispels common misconceptions about apps being too costly or unnecessary, emphasizing that they complement mobile websites effectively. The presentation provides examples of successful mobile apps and offers guidance on how businesses can create their own applications.

Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation

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The document provides an overview of brand identity and how to create a memorable 'wow!' factor for businesses. It covers key aspects of branding such as defining a unique selling point, understanding customer needs, maintaining consistent messaging, and utilizing marketing strategies. Additionally, it highlights the importance of engaging with customers and becoming a local authority in the industry.

Email Marketing: Subject Line SavvyDeluxe Corporation

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This document outlines the importance and best practices for writing effective email subject lines, including dos and don'ts, examples of successful and failed subject lines, and the significance of adhering to regulations like CAN-SPAM and CASL. It emphasizes the need for creativity, precision, and compliance to enhance email open rates and audience engagement. Additionally, it provides resources and information about upcoming webinars focused on marketing techniques for small businesses and nonprofits.

Attract More Customers Using the 4C's of MarketingDeluxe Corporation

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The document outlines a marketing training session focused on utilizing the 4 C's (Consumer, Costs, Convenience, Communication) to attract customers for small and medium-sized businesses. It compares these to the older 4 P's model and emphasizes the importance of customer-centric strategies in marketing. Additionally, it highlights various tools and tactics for customer acquisition and retention, along with upcoming webinars aimed at small business owners.

Give Your Website Rock Star Status in 2016Deluxe Corporation

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The document discusses strategies for small businesses to build an effective website. It covers topics such as determining website objectives and target audience, fundamental elements of a good website like easy navigation and calls to action, and whether to use a do-it-yourself website builder or hire a professional designer. The presentation also provides tips for getting website traffic, such as optimizing listings on Google and other online directories and ensuring the website is mobile-friendly. The overall message is that a well-designed website is important for small businesses to be found and succeed online.

How to Drive Traffic to Your Website During the HolidaysDeluxe Corporation

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The document outlines strategies for driving traffic to websites during the holiday season, emphasizing the importance of understanding holiday shopper behaviors and the increasing influence of online interactions. It covers various marketing tactics, including paid search, social media marketing, and email marketing, while highlighting the need for targeted, timely, and relevant messaging to engage potential customers. Additionally, it includes recommendations for implementing effective campaigns and utilizing digital tools to reach and retain shoppers during the festive period.

Holiday Marketing: Get Your Business and Website Holiday ReadyDeluxe Corporation

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The document outlines strategies for preparing holiday marketing, emphasizing the importance of understanding the target audience and ensuring a clear call to action (CTA). It highlights the need to create relevant content that addresses customers' needs and preferences, especially during the holiday season. Additionally, it discusses the implementation and benefits of Google Analytics for tracking website performance and visitor behavior.

Website Fixer Upper - DIY vs. DIFM Deluxe Corporation

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The document discusses the importance of having a strong online presence through an effective website, emphasizing that most consumers will search for information online before making a purchase. It outlines foundational elements for building a website, whether DIY or through professional services, and highlights critical aspects for optimizing it for visibility and user engagement. The presentation also covers strategies for driving traffic to the website, such as mobile optimization and securing business listings.

Thumbs Up for Facebook MarketingDeluxe Corporation

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The document provides a comprehensive guide on using Facebook for business marketing, emphasizing the importance of engaging customers through social media, best practices for creating content, and utilizing tactics like social coupons and sweepstakes. It offers insights from marketing professionals, details about effective marketing strategies, and real-world case studies demonstrating successful campaigns. Additionally, it outlines pricing options for social sweepstakes services offered by Deluxe Enterprise Operations.

Webinar: Make Every Email CountDeluxe Corporation

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The document provides a comprehensive overview of email marketing, including its benefits, best practices, and how to integrate social media effectively. It outlines common pitfalls for small businesses and emphasizes the importance of quality content and engaging visuals in emails. Additionally, it offers resources for getting started and encourages monitoring progress to improve email marketing efforts.

The Art Behind a Great LogoDeluxe Corporation

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The document discusses the art of logo design. It covers identifying the right logo style, font, and colors. It also discusses where to use and promote the logo, such as creating a marketing checklist. Finally, it discusses avoiding common logo mistakes like using clip art or unnecessary words. The presentation aims to help businesses design logos that represent their brand and effectively promote their business.

SEO 101 in 2015: Ranking Higher on Google Deluxe Corporation

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This document discusses search engine optimization (SEO) strategies for ranking higher in Google search results. It begins with an introduction to the presenter and an overview of paid, owned, and earned media. The bulk of the document focuses on SEO as the biggest driver of earned media, explaining how SEO works to help websites rank for relevant search terms. It provides tips for on-page optimization including keywords, headlines, and links, as well as off-page techniques like building high-quality backlinks. The presentation concludes that SEO requires ongoing work but can provide long-term benefits like increased traffic, brand recognition, and owning top search positions.

Get Found Faster with Online DirectoriesDeluxe Corporation

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The webinar discussed the importance of businesses having an online presence and managing their online listings. It explained how the local search ecosystem works and causes inconsistencies across directories that can confuse customers and hurt search rankings. The webinar demonstrated an online tool from Deluxe that scans a business's online listings and presence, identifies errors and duplicates, and provides a solution to suppress incorrect listings and unify presence across directories to increase search visibility.

Building Your BrandDeluxe Corporation

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The document serves as a comprehensive guide for small businesses on building a strong brand identity. It outlines the importance of branding, its benefits, and provides actionable steps for defining brand positioning, developing visual identity, and maintaining brand integrity. Additionally, it emphasizes the necessity of professional design and consistent execution across all customer touchpoints to enhance reputation and customer loyalty.

Live and Love Your BrandDeluxe Corporation

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The document outlines the importance of branding, emphasizing trust, loyalty, and premium pricing as key benefits. It provides guidelines for effective logo design, including the do's and don'ts, and discusses the significance of visual identity and brand voice. Consistency in branding and the importance of appealing to the target audience are also highlighted as essential factors for a successful brand.

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Why Write a Business

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