Wired Magazine Analysis - Media Studies
- 1. HamadPervaiz
- 2. Audience The average reader of WIRED magazine is between 30 & 50, has an income of $75,000 or greater, and works in the computer or high-tech industry.
- 3. Competition Competing magazine titles include MacWorld, PC Magazine, Science. Most competition is more computer or science-related and not as design aware. There is no direct competition in terms of breadth of topics covered.
- 5. Access point Access point A bullet-point list on the cover Main Cover Line prominence Linking graphics -to control visual flow Custom cover elements -barcode Cover Line inside graphics First third Hashtag on cover Masthead color changes every issue
- 11. September1994
- 12. September1994
Editor's Notes
- #2: Wired (stylized as WIRED) is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics. Owned by Cond¨¦ Nast, it is headquartered in San Francisco, California. It now has four international editions: Wired UK, Wired Italia, Wired Japan and Wired Germany (since September 2011). Wired is known for coining new terms, such as "the Long Tail"[3] and "crowdsourcing".[4] It is also well known for its annual tradition of handing out Vaporware Awards which recognize "products, videogames and other nerdy tidbits pitched, promised and hyped, but never delivered".
- #5: Wired Magazine¡¯s Masthead changes color every issue. Wired, touted itself as "the Rolling Stone of technology,"[6] and made its debut at the Macworld conference on January 2, 1993 It is the first technology publication with a lifestyle slant. They use custom designed type faces by Hoefler and Frere-Jones¡ªmainly Tungsten and
- #6: Talk about the first third ¨C giant W in a box, recognizeable on crowded magazine stands. Wired¡¯s masthead is made up of blocks. Wired uses mainly photography on their front cover that either parodies their main article or refers to products they review.
- #11: The Spine Alternating Color Segments on the Spine Make Wired Recognizeable.
- #12: How the magazine looked back in 1994.
- #13: An interior page from 1994.
- #14: The cover, as it exists today is made out of a paper stock that is very tactile.
- #15: The logo is becoming more innovative¨C they recently texturized it with duct tape.
- #21: The website has a weekend edition.
- #22: There¡¯s also the Wired Insider which features a web blog that is supplementary to the Magazine and features videos, ideas, and news about events.
- #23: Wired even has a mobile app.
- #24: Here are some of the sub categories on the website. The magazine, both print and online, offers lots of innnovative content, not just about technology.
- #25: On May 27, 2010, Wired released its Tablet edition, first available on the iPad. Embraced by consumers and heralded as the beginning of a new era in publishing, the Wired iPad edition was downloaded an average of 17 times a minute for the first 24 hours, netting 24,000+ paid subscriptions. Over the ensuing days, Apple named the Wired Tablet Edition "The App of the Week," making it the first media brand to earn this acknowledgment; and the Wired App remained the No. 1 Paid Download on iTunes for 5 consecutive days. Close to three weeks following the release of this Tablet Edition, Wired had sold 90,000+ copies ¨C exceeding the average monthly newsstand sales of its print edition