Work to date
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Homefront was the top selling game in the UK in 2011, beating Batman Arkham City. The Homefront franchise saw 58% year-over-year growth in the EU, even as the video game market declined 32% over the same period. Digital and social media strategies for Homefront were successful, with over 7,000 mentions prior to launch, traffic increasing 90% year-over-year, and targets being met within 6 months through the global digital strategy.
Work to date
- 3. UK Top 10 selling game for 2011 beating Batman Arkham City!
- 4. 58% YoY EU Franchise growth in a market which declined 32% during the same period.
- 5. 7,374 UK mentions 1 month prior to launch.
- 6. Traffic Increased by 90% YoY
- 8. 100 million $ globally in FY 2012
- 10. Global digital strategy P.O.E.M. for Homefront credited as win for marketing
- 11. Digital so successful achieved year targets in 6 months
- 12. 2009 Recognised for EU Digital Strategy Award
- 13. Fully integrated pitch for Castle on Alibi which delivered 30% over target viewership.
- 14. Social and Promotional Strategy 2007 2010
- 15. Lead Generation with fully integrated comms planning.
- 16. Facebook social engagement activity which delivered 30K fans in 7 days.