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Workshop 5 vis com brief

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Donna Lynch
Donna Lynch

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NORTHERN REGIONAL COLLEGE Learner Name: Assessor Name: Date Issued: Completion Date Submitted On: 22/10/12 Interim: 26/10/12 Final: Exploratory Stage Assessment 17/12/12 Qualification: Edexcel (BTEC) Diploma in Foundation Studies in Art & Design Unit: Unit 1: Researching, Recording and Responding in Art & Design Unit 2: Media Experimentation in Art and Design Assessment Title: The Word Laura Smith Paula Scher Neville Brody Learner Declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: General Submission Guidelines 1. If you submit work late without extenuating circumstances you will be given the opportunity to resubmit within a Two-week period for a maximum PASS grade. 2. If your assignment has been submitted on time but does not meet the PASS criteria, then you will be given the opportunity to resubmit within a Two-week period for PASS criteria only.
Assessment Title: The Word Unit 1: Researching, Recording and Responding in Art & Design Unit: Unit 2: Media Experimentation in Art and Design In this assessment you will have opportunities to provide evidence against the following criteria. Criteria To achieve the criteria the evidence must show that Task no. reference the learner is able to: UNIT 1 P1 Record ideas in appropriate forms [IE, RL] TASK 1,2,5,6 &8 P2 Recognise the importance of diagnostic research [IE, CT, RL] TASKS 2,3 & 4 P3 Expand the field of research [SM, RL, CT] TASKS 2,3 & 4 P4 Explore alternative possibilities [SM, IE] TASKS 2,3 & 4 P5 Identify relevant and appropriate sources [SM, IE, RL, EP] TASKS 1 & 3 P6 Evaluate the effectiveness of own research and exploratory work [CT, RL, EP] TASKS 2,6, & 8 P7 Reflect on applying relevant theory to practical understanding [RL] TASKS 6 & 8 P8 Produce innovative work that communicates a personal response. [CT] TASKS 5,6 & 7
UNIT 2 Task no. Explore techniques and processes using appropriate media, safely P1 [IE, CT] TASK 5, 6 & 7 Manipulate media in relation to creative potential [IE, CT, EP] P2 TASK 5, 6 & 7 Record experimentation and information in an appropriate format P3 [SM] TASK 1, 2,3, 4, 5, 6, 7 & 8 Experiment and combine different media [IE, SM, RL] P4 TASKS 5, 6, 7 &8 P5 Evaluate the effectiveness of different media [EP, TW] TASK 6 P6 Reflect on success and failure [RL] TASKS 6 & 8 P7 Identify new or existing possibilities. [CT, EP] TASKS 2, 3, 5, 6&8
Unit Title: Unit 1: Researching, Recording and Responding in Art & Design Unit 2: Media Experimentation in Art and Design Qualification: Edexcel (BTEC) Diploma in Foundation Studies in Art & Design Start date: Deadline date: Assessor: Jeanette Lammey, Peter Harvey Assessment Title: The Word The purpose of this assignment is to: Introduce students to the basic elements of graphic design Develop their perceptual and representative abilities Demonstrate their understanding of the work of others through application of research Demonstrate their ability to plan and develop visual ideas Encourage students to develop creative, expressive, interesting outcomes Scenario: You are to produce an image suitable for use in the NRC 2013 calendar In recent years we have based the theme for NRC Calendar on the NRC brands’ three core values: Aspire – Aim – Achieve The theme of the NRC 2013 calendar will be “Belong” The calendar will be produced by Belfast design agency McCadden, who will choose 12 images to be used in the calendar. Your proposal can be computer generated, photographic, collaged, 2D or deep relief, or mixed media of your choice. You must remember that the calendar is a 2D production, so 3D interpretations must work as a photograph of your finished piece. Your emphasis should be on producing an imaginative proposal, so be inventive and try to avoid hackneyed, trite or over used imagery. Your work must fit an image area required by the McCadden design agency, although you can work to larger sizes that have the same proportions as the size requested.
Task 1 This provides evidence for Unit 1, P1, P5 Unit 2, P3 Provide a dictionary definition of the word “Belong” Task 2 This provides evidence for Unit 1, P1, P2, P3, P4, P6 Unit 2, P3 Brainstorm with your Tutor and fellow students what this word means to you and to other people Task 3 This provides evidence for Unit 1, P2, P3, P4, P5 Unit 2, P3 Research the work of graphic designers who may influence your design idea Task 4 This provides evidence for Unit 1, P2, P3, P4 Unit 2, P3 Identify your target audience Task 5 This provides evidence for Unit 1, P1, P8 Unit 2, P1, P2, P3, P4, P7 Produce initial ideas as “thumbnail” sketches based on the theme, with research & development ideas in your artist’s journal Task 6 This provides evidence for Unit 1, P1, P6, P7, P8 Unit 2, P1, P2, P3, P4, P5, P6, P7 After discussion with your Tutor, refine your ideas and present them as “Client Roughs” that show an accurate representation of your ideas, with research & development of ideas, materials & techniques in your artist’s journal Task 7 This provides evidence for Unit 1, P7 Unit 2, P1, P2, P4 Produce your ideas as finished artwork Task 8 This provides evidence for Unit 1, P1, P6, P7 Unit 2, P3, P4, P6, P8 Analyse your final results in your artist’s journal
Sources of information: Artist references Janet Allinger Saul Bass Jonathan Bambrook Neville Brody Peter Blake Neville Brody Jacob Cass Milton Glaser Peter Saville Paula Scher Laura Smith Internet Research www.organisationofillustratorscouncil.blogspot.com www.pvuk.com www.debutart.com http://www.unicorngraphics.com/calendar%20museum.asp http://bestdesignoptions.com/?p=5229 http://bestdesignoptions.com/?p=12800 http://blog.uprinting.com/55-creative-unique-calendar-designs/ http://blog.uprinting.com/15-gorgeous-color-calendar-printing-samples/ http://www.topdesignmag.com/55-awesome-calendar-designs-for-2011/ http://www.designswan.com/archives/10-most-unusual-calendar-designs.html Also, research other designers to expand your field of research Investigate corporate advertising campaigns such as Calvin Kline, Pepsi or Armani for further inspiration Publications Creative Review Bibliography Refer to reading list on Exploratory stage brief Resources:
Internet Colour prints Learning centre Artist’s journal Drawing utensils including pencils, pens, markers Cameras A range of materials to work upon which may include paper, inkjet paper, hardboard, fabric - be inventive. Studio resources such as scalpel, scissors, glue, tracing paper, layout paper, spray mount Assessment Requirements: Evidence of research into appropriate artists/graphic designers (artist’s journal) Evidence of research into the theme Achieve Evidence of research into appropriate typography Series of ideas, sketches and documented progression of your project presented as design sheets, showing clear development of ideas and evidence of on-going evaluation Series of media experimentation as appropriate to your idea One final outcome/design A final evaluation of your project This brief has been verified as being fit for purpose Assessor: Peter Harvey Date: Internal Verifier: Jeanette Lammey, Date:

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Workshop 5 vis com brief

  • 1. NORTHERN REGIONAL COLLEGE Learner Name: Assessor Name: Date Issued: Completion Date Submitted On: 22/10/12 Interim: 26/10/12 Final: Exploratory Stage Assessment 17/12/12 Qualification: Edexcel (BTEC) Diploma in Foundation Studies in Art & Design Unit: Unit 1: Researching, Recording and Responding in Art & Design Unit 2: Media Experimentation in Art and Design Assessment Title: The Word Laura Smith Paula Scher Neville Brody Learner Declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: General Submission Guidelines 1. If you submit work late without extenuating circumstances you will be given the opportunity to resubmit within a Two-week period for a maximum PASS grade. 2. If your assignment has been submitted on time but does not meet the PASS criteria, then you will be given the opportunity to resubmit within a Two-week period for PASS criteria only.
  • 2. Assessment Title: The Word Unit 1: Researching, Recording and Responding in Art & Design Unit: Unit 2: Media Experimentation in Art and Design In this assessment you will have opportunities to provide evidence against the following criteria. Criteria To achieve the criteria the evidence must show that Task no. reference the learner is able to: UNIT 1 P1 Record ideas in appropriate forms [IE, RL] TASK 1,2,5,6 &8 P2 Recognise the importance of diagnostic research [IE, CT, RL] TASKS 2,3 & 4 P3 Expand the field of research [SM, RL, CT] TASKS 2,3 & 4 P4 Explore alternative possibilities [SM, IE] TASKS 2,3 & 4 P5 Identify relevant and appropriate sources [SM, IE, RL, EP] TASKS 1 & 3 P6 Evaluate the effectiveness of own research and exploratory work [CT, RL, EP] TASKS 2,6, & 8 P7 Reflect on applying relevant theory to practical understanding [RL] TASKS 6 & 8 P8 Produce innovative work that communicates a personal response. [CT] TASKS 5,6 & 7
  • 3. UNIT 2 Task no. Explore techniques and processes using appropriate media, safely P1 [IE, CT] TASK 5, 6 & 7 Manipulate media in relation to creative potential [IE, CT, EP] P2 TASK 5, 6 & 7 Record experimentation and information in an appropriate format P3 [SM] TASK 1, 2,3, 4, 5, 6, 7 & 8 Experiment and combine different media [IE, SM, RL] P4 TASKS 5, 6, 7 &8 P5 Evaluate the effectiveness of different media [EP, TW] TASK 6 P6 Reflect on success and failure [RL] TASKS 6 & 8 P7 Identify new or existing possibilities. [CT, EP] TASKS 2, 3, 5, 6&8
  • 4. Unit Title: Unit 1: Researching, Recording and Responding in Art & Design Unit 2: Media Experimentation in Art and Design Qualification: Edexcel (BTEC) Diploma in Foundation Studies in Art & Design Start date: Deadline date: Assessor: Jeanette Lammey, Peter Harvey Assessment Title: The Word The purpose of this assignment is to: Introduce students to the basic elements of graphic design Develop their perceptual and representative abilities Demonstrate their understanding of the work of others through application of research Demonstrate their ability to plan and develop visual ideas Encourage students to develop creative, expressive, interesting outcomes Scenario: You are to produce an image suitable for use in the NRC 2013 calendar In recent years we have based the theme for NRC Calendar on the NRC brands’ three core values: Aspire – Aim – Achieve The theme of the NRC 2013 calendar will be “Belong” The calendar will be produced by Belfast design agency McCadden, who will choose 12 images to be used in the calendar. Your proposal can be computer generated, photographic, collaged, 2D or deep relief, or mixed media of your choice. You must remember that the calendar is a 2D production, so 3D interpretations must work as a photograph of your finished piece. Your emphasis should be on producing an imaginative proposal, so be inventive and try to avoid hackneyed, trite or over used imagery. Your work must fit an image area required by the McCadden design agency, although you can work to larger sizes that have the same proportions as the size requested.
  • 5. Task 1 This provides evidence for Unit 1, P1, P5 Unit 2, P3 Provide a dictionary definition of the word “Belong” Task 2 This provides evidence for Unit 1, P1, P2, P3, P4, P6 Unit 2, P3 Brainstorm with your Tutor and fellow students what this word means to you and to other people Task 3 This provides evidence for Unit 1, P2, P3, P4, P5 Unit 2, P3 Research the work of graphic designers who may influence your design idea Task 4 This provides evidence for Unit 1, P2, P3, P4 Unit 2, P3 Identify your target audience Task 5 This provides evidence for Unit 1, P1, P8 Unit 2, P1, P2, P3, P4, P7 Produce initial ideas as “thumbnail” sketches based on the theme, with research & development ideas in your artist’s journal Task 6 This provides evidence for Unit 1, P1, P6, P7, P8 Unit 2, P1, P2, P3, P4, P5, P6, P7 After discussion with your Tutor, refine your ideas and present them as “Client Roughs” that show an accurate representation of your ideas, with research & development of ideas, materials & techniques in your artist’s journal Task 7 This provides evidence for Unit 1, P7 Unit 2, P1, P2, P4 Produce your ideas as finished artwork Task 8 This provides evidence for Unit 1, P1, P6, P7 Unit 2, P3, P4, P6, P8 Analyse your final results in your artist’s journal
  • 6. Sources of information: Artist references Janet Allinger Saul Bass Jonathan Bambrook Neville Brody Peter Blake Neville Brody Jacob Cass Milton Glaser Peter Saville Paula Scher Laura Smith Internet Research www.organisationofillustratorscouncil.blogspot.com www.pvuk.com www.debutart.com http://www.unicorngraphics.com/calendar%20museum.asp http://bestdesignoptions.com/?p=5229 http://bestdesignoptions.com/?p=12800 http://blog.uprinting.com/55-creative-unique-calendar-designs/ http://blog.uprinting.com/15-gorgeous-color-calendar-printing-samples/ http://www.topdesignmag.com/55-awesome-calendar-designs-for-2011/ http://www.designswan.com/archives/10-most-unusual-calendar-designs.html Also, research other designers to expand your field of research Investigate corporate advertising campaigns such as Calvin Kline, Pepsi or Armani for further inspiration Publications Creative Review Bibliography Refer to reading list on Exploratory stage brief Resources:
  • 7. Internet Colour prints Learning centre Artist’s journal Drawing utensils including pencils, pens, markers Cameras A range of materials to work upon which may include paper, inkjet paper, hardboard, fabric - be inventive. Studio resources such as scalpel, scissors, glue, tracing paper, layout paper, spray mount Assessment Requirements: Evidence of research into appropriate artists/graphic designers (artist’s journal) Evidence of research into the theme Achieve Evidence of research into appropriate typography Series of ideas, sketches and documented progression of your project presented as design sheets, showing clear development of ideas and evidence of on-going evaluation Series of media experimentation as appropriate to your idea One final outcome/design A final evaluation of your project This brief has been verified as being fit for purpose Assessor: Peter Harvey Date: Internal Verifier: Jeanette Lammey, Date: